Let’s talk Marketplace 85: How to start on new marketplaces FAST feat. Base.com

Time to market is a much-used term – and at the same time such an important criterion in the marketplace business. A realistic timeframe for a new start in the marketplace business is usually 6 to 9 months. If you already sell via marketplaces and “only” connect another one, you might make it in 6 to 8 weeks. 

The Czech solution provider Base.com says: We can do the integration in 5 days! That sounds so amazing that Ingrid and Valerie invited Base.com CEO Radek Klouda to their podcast. In episode 85 of “Let's talk Marketplace,” he outlines the approach of a ready-made and automated integration platform, a kind of “drag-and-drop integration.” The three also discuss why data exchange is so important, how AI helps to accelerate listings and translations, why Base.com has a free starter version and why Base.com “only” covers the technical part of the integration despite everything.

Newsflash:

- Amazon has outlined the requirements for its upcoming 'Low-Cost Store' in the U.S - its answer to Temu.

- Allegro introduced a buy box on 1 October.

- Kazakh fintech giant Kaspi.kz has acquired Turkish marketplace generalist Hepsiburada 1.1 billion dollars.

Note from the sponsor eBay:

Do you already know eBay's Pro Trader program? This business booster is aimed at eBay sellers who are somewhere between beginners and professionals or whose shop sales are not developing as they would like. The program includes, among other things, 3 months of personal advice from eBay experts with specific practical tips, 6 months of premium customer service, better visibility through the WOW! program and targeted voucher promotions, as well as detailed analysis of shop performance and support in planning tailored marketing activities. Sellers who have not participated in the Pro Trader program in the last 12 months can apply. You can find more information about the Pro Trader program here.

Note from the sponsor Channable:

Channable offers a solution that can map trade on almost all platforms – including marketplaces, of course. Products can be managed, advertised, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, and performance marketing all work with the same software. The solution focuses on automation. Interested?  Then listen again to episode 82 of “Let's talk Marketplace”: Tom Maier, Head of New Business DACH at Channable, is a guest and discusses with Ingrid when a full-service solution makes sense and when a best-of-breed approach is better. Or you can visit Channable.

Chapters:

00:00 Introduction

06:01 Exploring Base.com's Services and Solutions

18:27 Newsflash

27:00 Discussion on Time to Market Strategies

32:03 The Five-Day Approach to Market Entry

36:03 Product Data Readiness and its Importance

39:56 Pricing Structure and Subscription Models

42:09 Category Focus and Product Types

48:03 Logistics and Customer Service Integration