Page One or Bust!

DemandJump
  • 5.0 (18)
  • MARKETING
  • CADA DOS SEMANAS
Page One or Bust!

It’s the whole objective of business in the digital age: ranking on page one of the most popular search engines. Join the Chief Solution Officer and Chief Marketing Officer of DemandJump, Ryan Brock and Drew Detzler, as they take a journey with the world’s best SEO experts and learn how to grow online businesses, drive traffic to websites, and build a respected brand. If you’re a business leader looking to cut through the noise and find proven solutions, this is the podcast for you. Hop in, it’s Page One or Bust!

  1. 1 FEB

    Navigating the Dynamic SERP

    In this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape and what it means for industries like e-commerce, healthcare, B2B, and more.

    26 min

  2. 12 ENE

    Navigating Stakeholder’s SEO Expectations

    In this episode, Siddhesh Desai, Associate Director at Acuity Knowledge Partners, delves into the essential but often overlooked aspects of SEO – from managing stakeholder relationships to the secrets of keeping everyone happy and prioritizing conflicting interests.

    22 min

  3. 13/12/2023

    Guardians of Good Content: A New Approach to SEO

    Experienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including: (*) Are universities covering SEO in their curriculum? [06:25] (*) Why content marketing will remain a tried-and-true SEO strategy. [07:49] (*) Current tactics on a potential path to irrelevance. [09:21]  More Time Stamps: * (01:31) From Business School to SEO: Josh’s SEO origin story. * (16:35) SEO professionals’ role as the Internet’s gatekeepers. * (18:47) Lightning round! Contact Us: We’d love to hear from you! Reach out to us at PageOne@DemandJump.com. Sponsor: This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free at DemandJump.com. Links & Resources: Don’t be a stranger: Follow Josh, Ryan, and Drew on LinkedIn.Dive deeper into Pillar-Based Marketing with co-host Ryan Brock’s book: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually WorksLearn more about the type of work Josh’s agency, Peaco Marketing, is accomplishing.

    22 min

  4. 29/11/2023

    Mastering SEO Sustainability

    This episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed.

    29 min

  5. 15/11/2023

    Adapting SEO for an AI-Driven Future

    We’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one. Ben Brown, Chief Experience Officer at Juji, gives practical advice and takeaways on: (*) Predictions for the state of AI technology in the next 5 years. [10:34] (*) Leveraging AI for the rapid production of high-quality content. [14:33] (*) Preparing for Google’s response to AI-generated content. [21:14] More Time Stamps: * (01:18) Ben’s background in groundbreaking AI * (20:20) Avoiding the downfall of lazy content * (30:09) Lightning round! Contact Us: We’d love to hear from you! Reach out to us at PageOne@DemandJump.com. Sponsor: This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com. Links & Resources: Don’t be a stranger: Follow Ben, Ryan, and Drew on LinkedIn.Settle the debate: Is Practical Magic a Halloween movie or a chick-flick? Check out the trailer for the 1998 film starring Sandra Bullock and Nicole Kidman.Check out Ben’s book recommendation for anyone in business, Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins.Here’s another awesome book to boost your business by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

    33 min

  6. 01/11/2023

    Turn Organic Traffic into High-Converting Leads

    This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out: (*) Why content fails to ignite lead generation. [05:52] (*) The first steps to take to transform older content. [07:55] (*) How to better align content to user intent and the customer journey. [15:44] More Time Stamps: * (01:33) Jeff’s data-driven background * (13:05) A/B testing for better a conversion rate * (25:55) Lightning round! Contact Us: We’d love to hear from you! Reach out to us at PageOne@DemandJump.com. Sponsor: This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com. Links & Resources: Don’t be a stranger: Follow Jeff, Ryan, and Drew on LinkedIn.Ready to rank on page one? Learn more about DemandJump’s marketing tools.Check out Jeff’s book recommendation for data-driven marketing, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric SiegelHere’s another awesome data-driven book by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

    31 min

  7. 18/10/2023

    Level Up Your B2B Content Optimization Strategy

    Zoe Hawkins, Content Principal of Marketing at Sumo Logic, knows content optimization doesn't come with a quick fix or cheat code. As a former video game and tech journalist turned content marketer, she’s honed her optimization skills and shares effective strategies that will level up your SEO game, including: (*) Cracking the Code of Optimization: Key markers and effective strategies for revamping dated content. [11:54] (*) Avoiding Optimization Mistakes: The blunders often made by marketing teams when maintaining their content library. [15:07] (*) Streamlined Efficiency: Utilizing generative AI for time-smart content optimization, plus real-world examples. [19:33] More Time Stamps: * (02:44) Zoe’s journey: Video game journalist to content marketer * (05:23) Ryan’s chance to finally put Yoast on blast * (25:10) Lightning round! Contact Us: We’d love to hear from you! Reach out to us at PageOne@DemandJump.com. Sponsor: This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com. Links & Resources: Don’t be a stranger: Follow Zoe, Ryan, and Drew on LinkedIn.Ready to rank on page one? Learn more about DemandJump’s marketing tools.Check out Zoe’s past video game reviews on Critical Hit. Game on!Zoe loves sci-fi books, and so do we: check out her recommendation, the Monk & Robot series by Becky Chambers.Dive deeper into Pillar-Based Marketing with Ryan’s new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

    31 min

  8. 04/10/2023

    Topical Authority: Advice for Solopreneurs and Startups

    Vito Santoro is the Founder of BrandVelocity.io, an award-winning author, and SEO expert with 18+ years of experience advising solopreneurs, entrepreneurs, and startups. In this episode, Vito shares tips for building topical authority and genuine audience engagement.  It’s a jam-packed episode, so listen to hear: (*) What solopreneurs and startups are getting wrong about topical authority. [09:10] (*) Technical SEO strategies for topical authority. [17:36] (*) The role of generative AI in your SEO strategy. [22:40] Time Stamps: * (02:23) Vito’s SEO journey: The wild west to the new frontier  * (05:42) Why topical authority is the new keyword research * (12:12) Personal branding for topical authority * (19:37) Educate your audience without overhyping content * (26:24) Lightning round! Contact Us We’d love to hear from you! Reach out to us at PageOne@DemandJump.com. Sponsor This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com. Links Follow Vito on LinkedIn and read his newest book, Rite Of Passage: Transitioning from Wantrepreneur to Successful EntrepreneurFollow Ryan on LinkedInFollow Drew on LinkedInReady to dive deeper into PBM? Grab Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually WorksLearn more about DemandJump’s marketing tools

    30 min
Ver todo (45)

5
de 5
18 calificaciones

Acerca de

It’s the whole objective of business in the digital age: ranking on page one of the most popular search engines. Join the Chief Solution Officer and Chief Marketing Officer of DemandJump, Ryan Brock and Drew Detzler, as they take a journey with the world’s best SEO experts and learn how to grow online businesses, drive traffic to websites, and build a respected brand. If you’re a business leader looking to cut through the noise and find proven solutions, this is the podcast for you. Hop in, it’s Page One or Bust!

Información

  • Creador
    DemandJump
  • Años de actividad
    2022 - 2024
  • Episodios
    45
  • Clasificación
    Apto
  • Copyright
    © DemandJump
  • Mostrar sitio web
    Page One or Bust!

Para escuchar episodios explícitos, inicia sesión.

Mantente al día con este programa

Inicia sesión o regístrate para seguir programas, guardar episodios y enterarte de las últimas novedades.
Elige un país o región

Africa, Oriente Medio e India

Asia-Pacífico

Europa

Latinoamérica y el Caribe

Estados Unidos y Canadá