1,046 episodes

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Leveling Up with Eric Siu Eric Siu

    • Business
    • 4.8 • 295 Ratings

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

    His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

    His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

    For this week’s episode, Eric Siu had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. Mateo shares how they achieved a billion-dollar valuation using AI to enhance sleep quality, and reveals their innovative marketing strategies.

    Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


    TIME-STAMPED SHOW NOTES:


    (00:00) Unconventional Ways to Improve Sleep and Health

    (06:17) Temperature Management and Relaxation Techniques

    (11:09) The Future of Sleep and Health: Data and AI

    (13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships

    (25:02) The Power of Word of Mouth and Building Trust

    (30:02) The Future of Sleep Technology: Advanced Features and Personalization

    (39:09) Living and Working Together

    (41:17) Setting Boundaries for Work-Life Balance

    (45:20) Inflection Points in Building a Hardware Business

    (51:56) Creating a Written Culture and Data-Driven Decision-Making

    (55:31) The Value of Board Meetings

    (58:37) Breaking the Rigidity of Fixed Meetings

    (01:03:01) Hiring for Greatness

    (01:08:00) The Intensity of Startup Life

    (01:12:14) A/B Testing Work Environments

    (01:17:12) Religion as a Marketing Strategy



    Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 



    What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

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    Growth Everywhere

    Single Grain

    Leveling Up


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    • 1 hr 25 min
    Mark Moss on Fatal AI and An Economic Crash Ahead

    Mark Moss on Fatal AI and An Economic Crash Ahead

    Check out this episode where Eric Siu revisits his conversation with Mark Moss, packed with insights on YouTube retention, lead gen, business growth, and Mark's forecasted inflationary crash. 


    Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


    TIME-STAMPED SHOW NOTES:



    (00:00) The Future of Marketing: Earning and Buying Attention


    (03:29) The Rise of Personal Brands and Personal Interactions


    (06:20) The Power of Long-Form Content for Building Trust


    (26:02) The Value of High-Quality Views and Engagement


    (28:13) Short-Form vs. Long-Form Content: Depth and Context


    (57:29) The Consequences of Excessive Money Printing and Inflation


    (57:59) The Role of the Federal Reserve and Government Spending


    (58:56) Bond Auctions and the Downgrading of US Credit


    (59:49) Preparing for an Inflationary Crash


    (01:02:11) Learning Strategies for Continuous Growth


    (01:03:35) Investing in Scarce Assets to Protect Against Inflation


    (01:19:23) Understanding the Total Addressable Market for Bitcoin



    Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 



    What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

    Did you enjoy this episode? If so, please leave a short review here


    Subscribe to Leveling Up on iTunes


    Get the non-iTunes RSS Feed


     
    Connect with Eric Siu: 
     

    Growth Everywhere

    Single Grain

    Leveling Up


    Eric Siu on X

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    • 1 hr 27 min
    How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

    How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)

    For this week’s episode, Eric Siu had Jason Cohen on the pod, the mind behind WP Engine which hosts 2.5% of the world's top domains. He reveals how he bootstrapped his company to billions and outsmarted tech giants like Google Cloud.

    Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


    TIME-STAMPED SHOW NOTES:



    (00:00) Introduction and Background


    (10:09) Embracing Optionality in Business Strategies


    (31:18) Operating Like a Public Company


    (45:16) Continuous Customer Development


    (55:02) Creating a Company Culture for Personal Growth


    (01:03:34) Hiring and Accountability in Management


    (01:14:50) Finding a Niche in the AI Landscape



    Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 



    What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

    Did you enjoy this episode? If so, please leave a short review here


    Subscribe to Leveling Up on iTunes


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    Connect with Eric Siu: 
     

    Growth Everywhere

    Single Grain

    Leveling Up


    Eric Siu on X

    Eric Siu on Instagram


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 37 min
    How To ACTUALLY Get ANYTHING You Want | Marie Forleo

    How To ACTUALLY Get ANYTHING You Want | Marie Forleo

    Eric Siu interviews Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work ethic.

    Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


    TIME-STAMPED SHOW NOTES:



    (00:00) Introduction and Dave's Background


    (08:48) Trusting Your Gut and Following Your Intuition


    (31:22) The Power of a Strong Work Ethic


    (38:47) Building a Coaching Business and Engaging with the Audience


    (55:18) The Challenges of Writing a Book



    Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 



    What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

    Did you enjoy this episode? If so, please leave a short review here


    Subscribe to Leveling Up on iTunes


    Get the non-iTunes RSS Feed


     
    Connect with Eric Siu: 
     

    Growth Everywhere

    Single Grain

    Leveling Up


    Eric Siu on X

    Eric Siu on Instagram


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 4 min
    The Writing Secrets That Create Billionaires | David Perell

    The Writing Secrets That Create Billionaires | David Perell

    Eric Siu interviews David Perell, a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. They discuss his passion for teaching writing and helping people clarify their thinking and structure their ideas. David shares the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of reading and writing in personal growth and communication.

    Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 

    TIME-STAMPED SHOW NOTES:


    (00:00) Introduction and Dave's Background

    (09:38) Building an Audience through Unique Ideas and Intellectual Assets

    (31:16) The Influence of Faith on Philosophy and Work

    (44:02) The Pitfalls of American Idolatry

    (53:18) The Importance of Asking Big Questions

    (01:00:56) The Impact of Jesus on Western Civilization

    (01:08:06) The Power of Writing and Communication

    (01:19:18) The Importance of Reading and Writing


    Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 




    What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

    Did you enjoy this episode? If so, please leave a short review here


    Subscribe to Leveling Up on iTunes


    Get the non-iTunes RSS Feed


     
    Connect with Eric Siu: 

    Growth Everywhere

    Single Grain

    Leveling Up


    Eric Siu on X

    Eric Siu on Instagram


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 30 min
    Why Young Men Are Double F**cked | PsycHacks' Orion Taraban

    Why Young Men Are Double F**cked | PsycHacks' Orion Taraban

    In this episode featuring Dr. Orion Taraban, Eric Siu delves into the complexities of dating and relationships. They tackle the dating challenges for successful people, how women's success affects dating dynamics, and the economics of finding love online. They also discuss monogamy and alternative relationship models, offering fresh insights and solutions for today's dating challenges.

    Watch the full interview here: https://youtu.be/jEjPD_m0ecQ

    TIME-STAMPED SHOW NOTES:
    (00:00) Introduction to Dr. Orion Taraban
    (01:23) Dr. Taraban's Background and PsychHacks
    (03:44) Relationships for Successful Individuals
    (05:11) The Impact of Women's Success on Relationships
    (06:37) The Concept of Men as Jobs
    (09:29) The Economics of Online Dating
    (11:19) The Ken and Barbie Doll Analogy
    (13:02) The All-or-Nothing Approach to Relationships
    (15:51) The Future of Relationships
    (23:34) The Adored vs. the Adorer
    (31:03) The Discount in Relationships
    (35:48) Common Relationship Problems and Patterns
    (37:15) Understanding the Different Desires of Men and Women
    (38:59) Defining the Red Pill and its Practical Strategies
    (39:56) Why Successful Women Date Mediocre Men
    (41:23) The Influence of Economic Realities on Hypergamy
    (48:14) The Difficulty of Negotiating Expectations in Relationships
    (49:04) The Ineffectiveness of Explicit Negotiations in Relationships
    (50:59) Understanding Relationships through Behavioral Economics
    (53:48) The Infinite Game of Relationships
    (55:44) Men's Greatest Enemy: Cowardice
    (56:45) The Importance of Men Taking a Leadership Role
    (57:43) The Fear of Women and the Need for Leadership
    (59:29) Women's Greatest Enemy: Pride
    (01:06:38) The Backlash of Ideological Feminism
    (01:12:15) The Transaction of Value in Relationships
    (01:12:44) The Problem and Solution of Relationships
    (01:13:44) The Importance of Having Things Others Want
    (01:14:14) Earning Optionality through Value
    (01:15:15) The Transactional Nature of Relationships
    (01:15:42) Different Levels of Transactionality
    (01:16:37) The Danger of Making Someone the Center of Your Universe
    (01:17:28) Using Instagram as a Dating App
    (01:19:54) Why Men Date Strippers and Prostitutes
    (01:20:24) The Business Model of Orion Taraban
    (01:24:40) Future Plans for the Business
    (01:31:00) The Vision for Helping People
    (01:38:48) The Definition of Love
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 48 min

Customer Reviews

4.8 out of 5
295 Ratings

295 Ratings

ovationboyyy ,

Such A Great Show!

I love how this show doesn’t hold back on delivering the quality by trying to make awesome people fit into a short timeframe. They actually take the time to share their story and get into details!

If you are wondering if you should listen go ahead and click play and Level Up with Eric Siu!

PaigeBPodcasting ,

Great Show!

The guests that Eric brings on are truly top notch. They are diverse and I learn something new every episode! I love the mini episodes that are mixed in too. Always a great nugget in a succinct format.

MooreMomentum ,

Gamifying done right

Eric truly knows how to level up your life in a fun and attainable way. Keep it up bro

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