835 episodes

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

Leveling Up with Eric Siu Eric Siu

    • Business
    • 4.9 • 284 Ratings

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

    Intuit's $12 Billion Acquisition of Mailchimp - Lessons All Entrepreneurs Should Learn

    Intuit's $12 Billion Acquisition of Mailchimp - Lessons All Entrepreneurs Should Learn

    In this video, I discuss Intuit's recent $12 billion acquisition of Mailchimp and what this means for entrepreneurs and businesses everywhere. I cover some bootstrapping lessons and key takeaways from the acquisition that everyone can use to level up their own businesses.
    TIME-STAMPED SHOW NOTES:
    [00:00] - Intro  [00:27]- What is bootstrapping?  [01:35] - Incentives and risk/reward [03:15] - Think in decades [04:04] - Mailchimp's origins, making mistakes, and saying no [05:52] - Leveraging the power of peer groups [07:30] - Culture is everything [09:00] - Final thoughts [09:38] - Outro ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
     
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    • 10 min
    Free Marketing: How Firstbase Generated 80M Twitter Impressions That Led To Mega Customers and Financing From a16z

    Free Marketing: How Firstbase Generated 80M Twitter Impressions That Led To Mega Customers and Financing From a16z

    Today’s guest is Chris Herd, the CEO and founder of Firstbase which is an all-in-one SaaS platform for the supply and management of assets and equipment to remote workers. After founding a remote financial technology company, Chris discovered the challenges of having a remote team which led him to found Firstbase. Since late 2019, the company has now raised over $15 million, a lot of which can be attributed to Chris’s presence on Twitter. Today he explains how he managed to generate 80 million Twitter impressions in the space of a year and how he has used the platform as his primary acquisition channel, as well as a great tool for building relationships with key decision-makers at some of the biggest investment companies and venture capital firms in the world. Tuning in you’ll hear Chris’s advice on what type of content to share, the importance of consistency, the role of spontaneity, and how to inspire conversation through the platform. Chris also shares some profound insight into the future of remote work or ‘remote living’. Hear some practical advice on remote work that most people wouldn’t know about and find out which companies are doing it really well.
    TIME-STAMPED SHOW NOTES:
    [00:14] An introduction to today’s guest Chris Herd, CEO and founder of Firstbase. [01:09] Some of Firstbase’s marquee clients. [02:04] Chris’s background and what makes him different from other founders. [02:59] How the challenges he faced having a remote team led him to found Firstbase. [03:59] How Firstbase is making money. [04:34] How quickly the company has grown and how much money it has raised. [05:20] Some of the core challenges they faced scaling the company. [06:13] The role of Twitter in building distribution. [07:54] How Chris achieved 80 million impressions through his tweets in the last year.  [08:54] Chris’s advice on how to market your business through Twitter. [09:51] How Twitter has benefited Firstbase. [11:21] What Chris’s cadence is like on Twitter and the role of spontaneity.  [12:28] The two most important data points to Chris and what they say about the future of work.  [14:25] The role of in-person connection in the remote work playbook post-pandemic. [15:51] How Chris is recruiting the best people right now through Twitter and Flocknet. [18:09] Practical remote work advice that most people wouldn’t know about. [19:08] Companies that are doing remote work really well. [20:12] Remote work playbooks available online. [20:56] A business tool Chris’s recommends: Figma. [21:38] Insight into the size of Chris’s sales team and thoughts on whether or not they should be co-located. [22:47] Chris’s must-read book: No Rules Rules. [23:35] The most compelling thing that he’s watched, read or listened to: Loki. [23:55] How to get in contact with Chris.  
    Resources From The Interview:
     
    Firstbase  Remotive AngelList  Flocknet  Zapier  GitLab   
    Darren Murph  Figma  Miro  Mural Must read book: No Rules Rules  Project Hail Mary  Loki  
    Chris Herd on Twitter   Chris Herd on LinkedIn  
    Leave Some Feedback:
     
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
     
    Connect with Eric Siu: 
     
     
    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram  
     

    • 24 min
    The Dentist that Built a 32,000 Member Community Which he Leveraged into Scalable Revenue

    The Dentist that Built a 32,000 Member Community Which he Leveraged into Scalable Revenue

    The Dentist that Built a 32,000 Member Community Which he Leveraged into Scalable Revenue
    Today’s guest is Dr. Glenn Vo. Not only is he a practicing dentist who used his dentistry and entrepreneurial skills to build a multimillion-dollar practice, but he is also the founder and CEO of Nifty Thrifty Dentists, a dental company that connects dental professionals with other dental companies through discounts and deals. In this episode, he explains how he built a 32,000 member community on Facebook and leveraged it into scalable revenue. Find out how Glenn only works two days a week, why all of his other revenue streams have much more potential than his practice, and the importance of having the right ‘why’. As the author of the book Industry Influencer, Glenn is passionate about helping people to become industry influencers in their fields and build their own empires. Tune in to find out discover the importance of creating a platform, how to go about building a community, and what mistakes to avoid. Find out how to go about pursuing other revenue streams that may be available to you, and level up from being a practitioner to becoming an entrepreneur in your field!
    TIME-STAMPED SHOW NOTES:
    [00:15] An introduction to Glenn Vo as founder of Nifty Thrifty Dentists. [01:08] Glenn explains how he enjoyed Leveling Up and how his life mirrors Eric’s. [01:45] Why Glenn wanted to do more than just be a dentist. [02:28] What Glenn has in terms of assets and what his empire looks like. [03:05] Glenn’s passion project of helping people level up in their fields and why he wrote his book Industry Influencer. [03:55] How to level up from being a just practitioner to being an entrepreneur.  [05:26] The importance of having the right ‘why’. [06:05] Why all of Glenn’s other revenue streams have much more potential than his practice.  [07:26] How Nifty Thrifty Dentists makes money, and the importance of having a platform. [09:18] How he created the Facebook group and the importance of community and networking.   [11:06] How long it took him to grow the Facebook group membership.  [12:22] The number one flaw that people make when they’re trying to create a side gig: doing everything themselves.  [13:32] Glenn’s long-term plan for his practice and his other businesses.  [15:22] Why Glenn hires community managers or moderators based on their personalities and not their experience. [16:56] Glenn’s favorite business book: Atomic Habits. [17:27] What habit-stacking is and how it has changed Glenn’s life. [20:50] Glenn’s favorite business tool: Voxer [21:49] How to connect with Dr. Glenn Vo.  Resources From The Interview:
     
    Dr. Glenn Vo Nifty Thrifty Dentists  Denton Smiles Dentistry Facebook Group: Nifty Thrifty Dentists  
    Leveling Up  Industry Influencer Must read book: Atomic Habits   
    Voxer Dr. Glenn Vo on Facebook   
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    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
     
    Connect with Eric Siu: 
     
     
    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram  
     

    • 22 min
    How Finimize Founder Max Rofagha Quickly Built An Email Community of Over 1M Subscribers

    How Finimize Founder Max Rofagha Quickly Built An Email Community of Over 1M Subscribers

    Today, Eric talks to Max Rofagha, the founder of Finimize, a newsletter that makes news from the world of finance so simple that anyone can understand it and become their own financial advisor. Max shares how he came up with the idea, how he originally started a website, and why he adapted it to a newsletter. In this episode, he provides some insight into the timeline of the business, how the company makes money, and how, in a short space of time, this email community has grown to over one million subscribers. Tuning in, you’ll hear his thoughts on paid ads, how he goes about finding the best writing talent, and why he hires analysts, not journalists. Find out Max’s thoughts on the creator economy and where he sees it going, as well as the trends he’s excited about in this space. To hear some tips on helpful books and resources Max uses to level up his own skills, and insight into where he sees opportunities in the creator economy and the world of business in general, tune in today!   
    TIME-STAMPED SHOW NOTES:
    [00:15] Intro to Max Rofagha and Finimize [01:06] Some background into Max’s career before Finimize. [01:54] Where the Finimize headquarters are and how Max works remotely.  [02:51] Max explains what led him to start a newsletter and how he came up with the idea.   [05:26] How Finimize makes money: brand stories, premium subscriptions, licensing of content. [07:19] How much subscriptions cost. [07:32] The timeline of the business from when it started until now. [07:52] Insight into how Max has grown the business and his thoughts on paid ads.  [09:52] How he finds the best writing talent and why he hires analysts not journalists.  [11:57] How Max’s career led him from e-commerce to finance, and insight into his future plans. [14:12] Max’s thoughts on the creator economy and where he sees it going: a surge in tools to empower the creator.  [16:40] Tools or trends he’s excited about in this space. [18:13] Max’s favorite business books. [20:55] Max’s favorite business tool: Notion.  Resources From The Interview:
     
    Max Rofagha on Twitter Finimize  MicroAquire   
    Bloomberg by Bloomberg  Who Is Michael Ovitz?   Deep Work  The Snowball  
    Notion  Roam Evernote  
    Leave Some Feedback:
     
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
     
    Connect with Eric Siu: 
     
     
    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram  
     

    • 23 min
    How LitePink CEO Lori Harder Is Building A Rosé Seltzer Empire

    How LitePink CEO Lori Harder Is Building A Rosé Seltzer Empire

    Today’s guest is Lori Harder, a self-made millionaire, bestselling author of A Tribe Called Bliss, and the top-rated podcast host of Earn Your Happy and co-host of Girlfriends & Business. She is also in the process of building a new empire as the founder and CEO of LitePink which is the best tasting low-calorie, low-sugar premium rosé wine seltzer, created to help you drink and connect better. Lori sheds some light on how growing up in a conservative religious community influenced her career path and helped her to realize that “Your environment is stronger than your willpower.” She explains how her career in the fitness industry, and then personal development, led her to her current venture. Discover how LitePink works and makes money, why they’re selling direct to the consumer, and how Lori has uniquely found investors that have something to offer beyond just money. Lori explains the company’s marketing strategy, the value of surveys, and why they are contracting out instead of hiring in. Hear about her continued work in retreats and masterminds, and her new podcast Girlfriends & Business. Tune in today for helpful advice on how to work with a spouse or partner, and create the right environment for your business to level up! 
    TIME-STAMPED SHOW NOTES:
    [00:13] An Introduction to Lori Harder. [01:00] Lori’s career and background. How growing up in a small religious community led her to realize that environment is stronger than willpower.  [03:53] Lori’s background in the fitness world and how her desire to help people change led her to personal development. [05:52] How LitePink came about: How she wanted to help women connect with each other and create meaningful experiences.  [08:13] How Lori raised $2 million, completely female funded.  [08:31] The process of creating an “obsession-worthy” product. [10:19] How LitePink works and makes money: Selling direct to consumer, cutting out the distributor, going the e-commerce route, and using their investors’ own platforms. [12:49] The value of smaller influencers with smaller audiences.  [14:08] Insight into LitePink’s strategy and marketing avenues.  [15:48] Lori discusses her new podcast: Girlfriends in Business. [18:22] Lori’s role in hosting retreats and masterminds, and how she is shifting her career under the LitePink umbrella. [19:28] How Lori’s team is structured and why she has contracted a marketing company instead of hiring in-house.  [21:45] Importance of explaining your communication style, and being clear about your needs in business. [22:45] Mistakes to avoid when working with a partner or spouse. [26:57] The best business advice Lori can give: to have a specific conversation about how to communicate.  [28:36] Lori’s take on peer groups / Masterminds: They are the fastest ways to accelerate your business trajectory. [32:02] Lori’s favorite book and business tool. Resources From The Interview:
     
    Lori Harder LitePink Lori Harder on Instagram LitePink on Instagram A Tribe Called Bliss   
    Lori Harder's Busy Girl Healthy Life Cookbook   
    Earn Your Happy Girlfriends & Business
     
    Must read book: Believe IT: How to Go from Underestimated to Unstoppable  
     
    Leave Some Feedback:
     
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
     
    Connect with Eric Siu: 
     
     
    Growth Everywhere Single Grain Eric Siu on Twitter  
     

    • 33 min
    He Went From E-commerce & Course Creator to 8 Figure Software Entrepreneur + Millions of Followers

    He Went From E-commerce & Course Creator to 8 Figure Software Entrepreneur + Millions of Followers

    Today’s guest is Kevin David a software entrepreneur and content creator who started off in e-commerce and now owns multiple eight-figure businesses. He made his first YouTube video just over four years ago and has now been viewed more than a billion times across different social media platforms, where he shares his expertise on e-commerce and gaining financial freedom. Tuning in today, you’ll hear how he first achieved success in e-commerce, transitioned into e-commerce software, and how he started all three of his software companies from the ground up. He explains how he was able to shift his mindset by surrounding himself with good people and filling his head with great books, of which he provides a number of examples. In this episode, find out why Kevin pays his CEOs so much, how he developed his social media content strategy, and how he built up his email list. As someone who has perfected the art of leveling up, Kevin is full of profound advice, so tune in today! 
    TIME-STAMPED SHOW NOTES:
    [00:43] Kevin share’s his journey as an entrepreneur and the concept of ‘the second mountain’.  [02:30] How Kevin consolidated his e-commerce businesses so he could focus on software. [03:39] He talks about how he started all three of his software companies from the ground up. [05:14] How he made the transition from e-commerce to teaching, to software. [06:59] The books that helped him on his journey: The Lean Start Up, Measure What Matters.  [08:41] Why he pays his CEOs so well and the importance of incentivizing.  [10:52] How he adjusted his mindset through what he reads and surrounds himself with. [12:33] The importance of having a thick skin when it comes to creating online content. [13:47] A breakdown of his social media following across the different platforms, and the importance of a big email list. [15:07] Some insight into his content strategy and how he formulated it.  [16:17] How he has built his email list: Spending money on ads. [17:14] Thoughts on Miami vs Vegas for business: you want to live somewhere that makes you happy. [19:04] Kevin’s favorite business book and business tool.  [22:15] How you can contact Kevin and information about his podcast.   
    Resources From The Interview:
     
     
    The Second Mountain   
    JungleScout
     
    The Lean Start Up Must read book: Measure What Matters  
    Books by Paul Graham  Books by Sam Altman  Books by Andrew Chen 
     
    Shoe Dog  
    John Doerr Ted Talk: Why the Secret to Success is Setting the Right Goals Gary Vaynerchuk Basecamp The Kevin David Experience (Ninja Podcast) Kevin David on YouTube  Kevin David on Instagram Kevin David on Twitter Kevin David on Facebook  Kevin David on TikTok  Kevin David on Pinterest   
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

    • 23 min

Customer Reviews

4.9 out of 5
284 Ratings

284 Ratings

Arlie K ,

Super grateful for this resource!

This podcast is like a cup of coffee - warm, energizing, and a can't-miss part of my day! The insights that Eric brings to bear truly blow me away every single time - no matter the topic, I gain something every time I listen!

Tina C. Powell ,

Upping My Game with Leveling Up

Leveling Up is my daily Go To, just like the gym, my spiritual health 🙏🏻 nutrition,
and fitness. Every day I come here to learn, to stay on top of trends, and get virtually coached by Eric Siu on how to up my game and make better decisions in life and in business. For me personally, Eric, through his Leveling Up podcast, and now his book, has put me on the fast track by giving me the tools and showing me the way how to lead through this time of rapid digital change especially. I’m getting there faster with a lot less mistakes. 🙌

Luke DePron ,

Quick Hits, and Great Inisghts.

Just found the show, really enjoyed Erics interview style, and the fact that he is touching on so many different topics. Business, marketing, but even things like sleep. He also does a really great job of touching on current event topics and relating it to marketing concepts. Good stuff. Luke D

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