Leveraging Data and AI in your Go-to-Market Strategy with Everett Berry from Clay

Everett Berry joins the show again to share fresh perspectives on applying data in your sales and go-to-market strategy. We talk about his journey to a key role at Clay, where he leads Go-To-Market Engineering to tackle the complexities of serving and enhancing data for sales. Everett discusses how Clay's tools improve data accuracy and reach, helping businesses streamline revenue operations with smarter data use.

In this episode, we also dive into AI's impact on sales operations and revenue processes. Everett and John explore how AI agents and human teams interact, the integration of customer data platforms with CRMs, and the merging of RevOps and data teams. Picture a future where AI autonomously handles data tasks, changing how teams collaborate and redefining organizational roles. For anyone following the fast-paced world of sales tech, this conversation offers a forward-looking view on autonomous data management and its potential to transform business practices.

What's New In Data is a data thought leadership series hosted by John Kutay who leads data and products at Striim. What's New In Data hosts industry practitioners to discuss latest trends, common patterns for real world data patterns, and analytics success stories.