Leveraging Product-Led Growth and Acquisitions to Become a $3B Company with Doug Winter of Seismic

On this episode, Doug Winter, Founder and CEO at Seismic, talks about how he grew Seismic from a small startup to a major player in sales enablement. Doug shares the key moments and strategies that helped Seismic succeed, including important acquisitions and staying focused on goals.

Specifically, Doug discusses:

- How Seismic started and the tough decisions they made along the way.

- Why they focused on big companies to find their place in the market.

- The reasons behind their Series A funding and staying in San Diego.

- Their approach to acquisitions and how competition played a role.

- How buying Lessonly boosted growth for both companies.

- The importance of company culture and people in making acquisitions work.

- What they learned about the challenges of merging with competitors.

- Why having clear goals is crucial for successful mergers and acquisitions.

Resources Mentioned:

Doug Winter - https://www.linkedin.com/in/doug-winter/

Seismic - https://seismic.com/

Jackson Square Ventures - https://www.jacksonsquareventures.com/

Lessonly - https://www.lessonly.com/

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