Life After Corporate

Deb Boulanger
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  • CADA DOS SEMANAS
Life After Corporate

Your ultimate guide for making the leap from corporate leader to entrepreneur. Deb Boulanger is an executive leader, entrepreneur, and founder of The Launch Lab for women entrepreneurs. Is it your time to break through the glass ceiling once and for all and claim your ticket to the C-suite? Come back each week to get leading strategies, advice and tools that will give you the skills and confidence you need to replace your corporate paycheck and make an even bigger impact through your work. Are you looking for answers to questions like: How to replace your paycheck as a coach or consultant? How to price and package your services? and how to get new clients everytime you speak? This is your place for the latest strategies to make more and work less as the CEO of your own business.

  1. HACE 4 DÍAS

    195.  How to Thrive in 2025 - Top Market Trends For Coaches and Consultants

    What does it really take to thrive as an entrepreneur in 2025?   In this episode, Deb shares crucial observations about the business landscape, from the increasing importance of human connection in an AI-dominated world to the launch of the Life After Corporate community - a digital membership priced at $77 per month for founding members. She addresses how global conflicts and technological acceleration are affecting business owners' psyche, emphasizing that going solo is no longer viable. Drawing from her experience with programs like The LaunchLab and Standout Webinars, she explains why innovation isn't optional and why generic, AI-generated content won't cut it anymore. As client acquisition cycles lengthen and trust becomes harder to build, Deb makes one thing crystal clear: 2025 will reward those who stay true to their unique voice and invest in genuine human connections.   Are you ready to stop coasting and start innovating?   [00:05- 15:44]   Market Evolution & Specialization   Trend toward hyper-specialization and micro-niching in the coaching industry Focus shifting from general leadership coaching to specific expertise areas Personal branding for introverted executives emerging as specialized niche Clients are increasingly seeking specialized rather than generic solutions     [15:45 -20:44]   Business Performance Analysis   Importance of reviewing 2024 performance metrics Focus on client lifetime value assessment Analysis of the most valuable and enjoyable client relationships Extended client conversion timeline (7-hour rule, 20-40 micro conversions)     [20:45 - 25:50]   Market Trends & Challenges     B2B sales acceleration in second half of 2024 Corporate sector unpredictability due to political landscape Increasing competition from corporate leaders turning entrepreneurs "Great Breakup" continuation and boomerang effect   [25:51 - 29:05]   Launch Details & Benefits   Launch party scheduled for December 18th at 1 PM EST Exclusive training and support offerings Weekly expert Q&A sessions Specialized member-only content and resources Regular networking and collaboration opportunities     Website:  https://lifeaftercorporate.com LinkedIn:  https://www.linkedin.com/groups/12656341/ The New Life After Corporate Community https://lifeaftercorporate.com/community  Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153  A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "Reflecting on the success of 2024 helps us pinpoint our strengths and reveals the gaps we need to fill in our client value ladder."  Deb Boulanger on assessing the past year  "Demand for specialized subject matter experts is growing; short-term advisory roles are reshaping how we think about enterprise."...Deb Boulanger on the demand for fractional CEOs    **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    29 min

  2. 10 DIC

    194.  How Entrepreneurs Can Avoid Becoming Seven-Figure Poor

    Ever wondered why some entrepreneurs struggle to maintain their success even after achieving seven-figure revenues?   This episode explores the common mistakes that entrepreneurs make, such as not aligning their businesses with their strengths and passions, and how these issues can become amplified as their revenues grow. Renee Hughes, a business coach, shares her insights on the importance of understanding one's ideal client, the need to regularly revisit and adjust business strategies, and the psychological aspects that drive financial decisions. She discusses how past experiences and inherited emotional traits can influence an entrepreneur's approach to money and business, often leading to a cycle of fear and exhaustion. The conversation also touches on the significance of profit psychology and the role of emotional and psychological factors in achieving sustainable success.   So, are you ready to confront the unconscious drivers of your behaviors and transform your business journey?    [10:34- 21:24] Guidance on Pricing and Alignment   Pricing should not be tied to self-worth but to the value provided. Understanding the ideal client is a journey, not a static target. Regular reviews are essential to adapt to changes in the business environment. Alignment with personal strengths and market needs is crucial for success.     [21:25 -32:02] Importance of Profitability Analysis   Misconceptions about hourly rates and overhead costs. Overhead expenses like software, team members, and marketing add up quickly. Profitability analysis is essential for understanding true costs. Personal salary considerations are important for financial health.     [32:03 - 24:42]  A Coach for Business Growth     Hiring a coach can accelerate business growth. Even experts need external help for messaging and positioning. Collaboration with professionals leads to faster success. Keeping up with trends is essential for sustained growth.   [24:43 - 37:00] Strategies for Genuine Profitability  Using funds smartly can improve profitability. IRS guidelines for reasonable business expenses. Consulting with CFOs and CPAs for financial strategies. Avoiding commingling of personal and business funds.   Connect with Renee Hughes Website:  thearomaspecialists.com  Website: thearomaspecialist.com/writelikeahuman/  LinkedIn: linkedin.com/in/reneehughescoach   Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153  A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "But we forget that the emotional pieces in our relationships with people and with money also can be inherited. So we had to peel that back to figure out the motivations of everything, which gave her the creative space to say, what do I want to do? Not what do I have to do?"... Renee Hughes on the emotional side of money  "This is something that the wealthy do all the time. They're all legal strategies, but so many people don't know these legal strategies to help them to really genuinely be profitable."...Renee Hughes on navigating business finances   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    37 min

  3. 3 DIC

    193. Top 7 SEO Mistakes Entrepreneurs Make and How to Avoid Them

    How can small business owners leverage digital marketing to stand out in a crowded market while embracing the potential—and limitations—of AI? In this episode of Life After Corporate, host Deb Boulanger is joined by Paige Wiese, the CEO of Tree Ring Digital, to explore the nuanced landscape of modern digital marketing. They talk about crucial issues such as maintaining up-to-date business data, the indispensable role of Google My Business for solopreneurs, and the shifting balance between human-led content creation and AI tools. Paige shares valuable insights on effective platform strategies, the importance of thought leadership, and the tangible benefits of SEO, ensuring that every small business owner feels empowered to invest wisely in their digital footprint.  This is a conversation you cannot afford to miss if you aim to turn every digital marketing effort into substantial business growth.   [00:05 - 9:03] The Power and Pitfalls of Digital Asset Management Challenges in tracking key business data and the significant financial and decision-making impact of outdated information. Maintaining an up-to-date Google My Business page for solopreneurs, boosting both visibility and credibility. Being visible on multiple platforms like LinkedIn and Facebook to build trust and engagement. Predictions are leaning towards increased reliance on AI for business tasks but be aware of losing the value of expert digital marketing assistance.     [9:04 - 16:52] Maximizing ROI in Digital Marketing and Thought Leadership Digital marketing is a significant investment and the concept of "return on effort" for small businesses is discussed. Focus your marketing efforts on platforms where your ideal clients are, rather than spreading yourself too thin, citing a lesser-known audio platform's lack of traction. The prudent use of AI is advised to simplify tasks and enhance decision-making, with an emphasis on intentionality and impactful activities. Avoid getting overwhelmed with multiple tasks and instead concentrate efforts in a few critical areas and excelling in them.     [16:53 - 25:02] SEO and Digital Marketing in the AI Era Essential SEO steps include setting up a robots.txt file, submitting a sitemap to Google, and claiming Google My Business to improve visibility. The need for alignment between SEO efforts and content marketing is underscored, indicating that blogging without SEO optimization is ineffective. Adapt strategies to align with trends showing that users are not relying solely on Google for information. The impact of AI on search results and the importance of maintaining SEO best practices for visibility within AI-curated content results.   [25:03 - 34:36] The Human Touch in AI-Driven Marketing The necessity of emotional connections and thought leadership is where AI falls short. While clients may believe AI can replace human effort, personal insights are crucial for authentic content. The need to stay current with technology trends while recognizing the current limitations of AI. Tree Ring Digital focuses on adapting marketing strategies to meet client needs and the importance of strategic, organic growth.   Connect with Paige Wiese https://www.treeringdigital.com/ LinkedIn:  LinkedIn profile Facebook: Facebook Instagram:  @treeringdigital   Talked About on the Show Google My Business:Google My Business How to Set up Your Google My Business for 2025  Google Business Profile Set Up: 2025 Step-by-Step Tutorial     Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153  A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "We've seen it in image creation and people trying to have their social posts created by AI, and it's still not there. You might get close, but it's not perfect.".... Paige Wiese on the future of AI in Marketing "How can we be strategic? What's another way? How can we work together? And maybe I train you a little bit on this. If you have the time, use that right now until you have the money. And when you have the money, we'll go a different route." — Paige Wiese on going from zero to strategy   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com

    35 min

  4. 26 NOV

    192. Effective Storytelling Techniques for Entrepreneurs: Build Brand Authority and Connect with Your Audience

    What makes a story truly newsworthy in today's crowded media landscape?  Public relations expert, Bonnie Rothman, founder of Company B, breaks down the art of storytelling that captures attention. With 15 years of turning leaders into thought leaders and securing features in Wall Street Journal, Fast Company, and CNN, Bonnie shares her proven formula for crafting narratives that resonate. Bonnie dismantles the common misconceptions about what makes something news worthy and reveals the authentic storytelling techniques that open doors. Drawing from her experience as a New York Times reporter and her success landing clients in top-tier media, she shares the fundamental shifts that separate forgettable pitches from unforgettable narratives. From her workshops with global leaders to a masterclass in transforming brand benefits into compelling stories, this conversation reveals the secret ingredients that make journalists lean in and audiences take notice.  This is the episode that will forever change how you think about telling your business story.    [00:05- 11:31] Adapting Business Strategy During Challenging Times   Utilized previous connections and good impressions to secure initial clients Transformed a conference-based client's strategy to focus on thought leadership during COVID Pivoted content strategy to address emerging workplace issues during crisis Created weekly programs addressing timely topics like remote workforce management, leadership challenges, and cultural issues during pandemic transitions       [11:32 -16:36]  The Art of Effective Client Retention   Develop new products and services to give existing clients reasons to keep engaging Create measurable systems to demonstrate return on investment to clients Listen carefully to evolving client needs and adapt your services accordingly Focus on showing value from the beginning of the relationship       [16:37 - 27:30]  The Evolution of Business Storytelling in Today's Market     Being able to tell a good story has become the cost of entry into entrepreneurship Business owners must stay relevant by tuning into current narratives and market conditions The most effective stories stem from authentic conflicts and distinct points of view rather than contrived content Leaders need to adapt their messaging to address current challenges like hybrid workforces and changing corporate cultures   [27:31 - 35:56] Key Elements of Effective Storytelling   Focus on identifying and presenting relatable conflicts (beyond just pain points) Include enemies, obstacles, puzzles, and traps to create engaging narrative twists Support narratives with relevant facts and statistics for credibility Ensure stories conclude with satisfying endings that resolve the initial conflict   Connect with Bonnie Rothman Website:  https://companyb-ny.com/  Insta:  https://www.instagram.com/companyb_ny/?hl=en  LinkedIn: https://www.linkedin.com/company/company-b/   Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153  A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "The minute you get a new client is the minute you start losing them.".... Bonnie Rothman on the Reality of client churn "Am I going to pivot and do something a little bit so I don't get rejected over and over again? Or am I gonna sort of stick with my guns?".... Bonnie Rothman on the Dilemma of a career pivot   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    36 min

  5. 19 NOV

    191. Ditch the 9-to-5 and Thrive: The Ultimate Guide to Starting Your Own Business

    Are you ready to leave your corporate job but frozen by fear?  In this episode of Life After Corporate, host Deb Boulanger tackles the challenging journey of transitioning from corporate to entrepreneurship. Drawing from her 11 years of experience, she shares practical strategies for building predictable and sustainable revenue, mastering your entrepreneurial mindset, and pricing for value in your new venture. From overcoming the fear that holds back 90% of our thoughts to transforming from corporate leader to CEO, Deb provides a roadmap for success.  Her clients' success stories, including those who secured six-figure contracts within their first year, prove that with the right support and mindset, your entrepreneurial dreams are within reach.    [00:05- 6:13] Mastering the Corporate to Entrepreneurship Transition   Navigate the shift from predictable paychecks to building sustainable revenue streams while staying true to your values Overcome identity transformation challenges as you move from corporate leader to independent business owner Transform perfectionism and procrastination into actionable business growth strategies Create a clear mission statement that drives your entrepreneurial journey and leaves a lasting legacy     [6:14 -10:52] Strategic Business Validation and MVP Development   Test your business idea with a minimal viable product (MVP) before making substantial investments Create a simplified version of your offer, such as a beta group program or single course module Gather feedback from approximately twelve real potential clients using basic tools like PowerPoint Validate your solution with your target community to ensure built-in market demand     [10:53 - 16:00]  Pricing Power: Creating Value-Based Revenue Models     Move beyond hourly rates to implement return on advantage (ROA) pricing strategies Transform consulting services into packaged offerings for sustainable growth Create pricing structures that reflect client transformation rather than time spent Build sustainable revenue streams by quantifying client outcomes and benefits   [16:01 - 21:03] Creating Predictable Revenue Pathways   Design a comprehensive value ladder starting with free or low-cost attraction offers Implement an 8-12 week mid-tier solution for specific client problems Develop high-value, long-term programs (6-12 months) for deeper client engagement Generate consistent leads through strategic community visibility and expert positioning   Connect with Deb Boulanger Get on the Wait List for the NEW Life After Corporate Community by sending an email with the subject: "Wait List" to deb@lifeaftercorporate.com Website:  Podcast - Life After Corporate Podcast Insta:       @deb_boulanger LinkedIn:  Deb Boulanger 💫 | LinkedIn Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153  A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "And if you price based on your perceived value of yourself, I will guarantee that you are undercharging nor is anyone buying an hour of your time."... Deb Boulanger on No one is buying your self-worth "And the way I look at my mission is I'm here to close the revenue gap for women entrepreneurs, and that is what gets me out of bed every single day.".... Deb Boulanger on her mission **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    21 min

  6. 12 NOV

    190.  Starting a Business Later in Life: How Laurie Handlers is Keeping the Fire Burning for Couples

    What if the secret to amazing love isn’t just about finding the right person but really getting used to talking to each other consciously?  In this episode, host Deb Boulanger and relationship coach Laurie Handlers, talk about how couples retreats and the idea of conscious communication are really changing the game for modern relationships. Laurie found her passion at 18 and has spent her life helping couples create incredible love through practices that involve connecting deeply and exploring sexuality. Her take on traditional relationships focuses on things like setting boundaries, enjoying pleasure, and being real with each other. With years of helping people transform through pleasure, Laurie shows that talking about sex isn’t just about the physical side. It's also about tapping into creativity and that vital energy in life. In a time when it seems like relationships come and go easily, conscious coupling builds a solid ground for love that’s here to stay.    [00:05- 5:16] Breaking Free from Corporate Constraints to Personal Transformation   Made the leap from structured corporate life to teaching sacred sexuality and transformation, driven by an inner calling to make a difference in the world Initially balanced corporate work with side consulting, experiencing the freedom to experiment and innovate Body breakdown in high-pressure corporate role led to discovering new path through conscious embodiment practices Transformed personal crisis into opportunity by embracing sacred sexuality teachings and relationship coaching     [5:17 -19:09] The Journey from Conformity to Sexual Liberation  Developed expertise through diverse roles including grant writing, corporate training, and organizational development Recognized limitations of corporate structures despite winning awards and achieving top performance Listened to body wisdom when corporate demands became unsustainable Created successful programs teaching women emotional release techniques and truth-speaking, fostering extraordinary love     [19:10 - 25:42] Sacred Sexuality and Sustainable Partnerships     Understanding sexuality as a creative force that extends beyond physical intimacy, connecting to personal expression and vitality Addressing alarming divorce statistics (50% first marriages, 64% second marriages) through conscious relationship practices Exploring the deeper aspects of intimacy beyond conventional understanding of sex and physical connection Learning to pause, breathe, and express feelings from a place of body awareness rather than judgment   [25:43 - 35:31] Ageless Entrepreneurship in Sexuality and Relationships   Created specialized programs for the 50+ demographic, addressing unique needs and concerns in sexuality and relationships Demonstrates how age brings valuable wisdom to relationship coaching, challenging initial skepticism from younger participants Developed multiple income streams through books, MP3s, and apprenticeship programs focused on transformation Breaks age-related stereotypes by maintaining relevance and creating extraordinary impact in the field of conscious communication   Connect with Laurie Handlers Website:  https://www.lauriehandlers.com YouTube:  https://www.youtube.com/@extraordinarylovers Instagram:  https://www.instagram.com/laurie.handle Facebook:  https://www.facebook.com/ExtraordinaryLoversOfficial Laurie’s Books Sex and Happiness:  It Gets Better With Age Sex & Happiness: It Gets Better With Age: Handlers, Laurie: 9781955090315: Amazon.com: Books   Sex and Happiness:  The Tantric Laws of Intimacy Sex & Happiness: The Tantric Laws of Intimacy: Laurie Handlers, Siobhan Mullally, Laurie Handlers, Pat Corrigan: 9780977174003: Amazon.com: Books Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153  A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success   Tweetable Quotes: “Nothing gave me the skill for the most important thing in my life, which is when I find the person that I love, not at a ball with a glass slipper, but actually when someone and I find each other, then what?”...  Laurie Handlers on the Truth About Education and Love  “Modern science says that the gut is the second brain, and actually that the gut might be more truthful than the mind."... Laurie Handlers on the Power of Gut Feeling in Decision-Making   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    36 min

  7. 5 NOV

    189. Turning Imposter Syndrome into Your Superpower: Leading with Legacy and Impact

    Have you ever felt like an imposter in your career or struggled with leaving a meaningful legacy?  In this episode of Life After Corporate, host Deb Boulanger sits down with Jen Coken to unravel the complexities of imposter syndrome and authentic leadership. Jen's journey from a political career to becoming an acclaimed coach provides invaluable insights into overcoming self-doubt and embracing genuine authority. Together, they explore how early-life experiences shape our professional lives, the challenges of transitioning from corporate to entrepreneurial worlds, and practical advice on mindfulness and self-discovery.  Tune in to discover how to transform imposter syndrome into your superpower and leave a lasting legacy, no matter where your journey begins.    [00:05- 14:54] Legacy and Authenticity in Leadership   Jen Coken discusses the importance of leaving a legacy, stressing that it doesn't require fame or vast impacts. Authority is defined as confidence and authenticity, not merely power or status. Coken brings attention to the pervasive nature of imposter syndrome, comparing it to a pandemic that leaders face. Jen shares a story of a woman who lost her identity by conforming to traditional expectations in a male-dominated industry.     [14:55 -22:19] Imposter Syndrome and Corporate Challenges   Imposter syndrome is described as a phenomenon involving an amygdala hijack, leading to reactions like fight or flight. She advises leaders to be curious rather than assume, particularly in meetings and professional settings. Strategies include asserting oneself and sharing personal context deliberately and strategically. Jen recounts her personal pivot from corporate life, illustrating her initial struggles with visibility and imposter syndrome.     [22:20 - 33:14]  Mindfulness and Personal Development      Mindfulness is highlighted as a tool to observe rather than control emotions, aiding in rewiring neural pathways. Coken speaks about the 6-year-old self's influence on present-day decisions and behaviors. The power of being an observer of emotions to foster new ways of being is underscored. Jen Coken shares insights on transforming imposter syndrome into a superpower and embracing it as a driver for success.   [33:15 - 39:02] Communicating and Dealing with Insecurity   Coken suggests recording and analyzing thoughts to separate fact from fiction, a method she calls "The Power Code." Emphasizes the significance of owning one's stories and making bold decisions despite uncertainties. "Fake fear" vs. "real fear" is a concept discussed to manage internal insecurities. Utilize self-acceptance and authenticity to combat self-doubt in crowded markets.   Connect with Jen Coken Email:  jen@jencoken.com Website:  Jen Coken Coaching - Author | Lifestyle Coach | Comedian LinkedIn: https://www.linkedin.com/in/coken/ Instagram: @jencoken Facebook: Jen Coken Coaching Jen’s Books “Make Imposter Syndrome Your Superpower”   www.jencokenbook.com “When I Die, Take My Panties”  Amazon.com: When I Die, Take My Panties: Turning Your Darkest Moments into Your Greatest Gifts eBook : Coken, Jennifer: Kindle Store   Barnes & Noble Link If you buy the book PREsale from Barnes & Noble, you’ll receive a special gift from Jen: Make Imposter Syndrome Your Superpower: The Ultimate Guide for Women in STEM to Lead with More Authority, Influence, and Impact by Jen Coken, Paperback | Barnes & Noble® Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153  A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: “The brain's never dealing with reality ever. The brain is consistently taking in information, comparing it, compartmentalizing it."... Jen Coker on Neuroscience Revelations “And imposter syndrome came in because I had a big contract with a big tech company, and I was sucked into the toxic culture without realizing it, which is so easy for us to do."... Jen Coker on Overcoming Imposter Syndrome and Toxic Work Culture   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast with other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    39 min

  8. 29 OCT

    188.  How to Succeed as a Business Owner in 2025

    What if the very strategies that could catapult your business to the next level could also free you from the daily grind?  In this episode of Life After Corporate,  Deb Boulanger will talk about the pillars of business growth amidst economic and geopolitical uncertainty. With rapid technological advances, particularly in AI, as both a threat and an opportunity, our experts discuss how to rise above consumer caution and harness market opportunities. From increasing client lifetime value to mastering AI tools and differentiating your brand in crowded markets, this episode promises actionable insights for every business owner. Transformative ideas like "return on advantage" and leveraging Other People's Platforms (OPPs) are highlighted, compelling you to listen and redefine your strategies for longevity and success.  This is a must-listen episode for anyone eager to prepare for 2025 and beyond, ensuring their business not only survives but thrives.    [00:05- 14:48] Economic and Geopolitical Impact on Business   Discussion on market opportunities amid unpredictable budgets and economic conditions. Importance of increasing client lifetime value and mastering AI tools. Challenges such as transitioning from hourly contracts to value-added offers. Emphasis on defining unique client challenges and offering repeatable solutions.     [14:49 -43:17] Strategies for Enhancing Client Lifetime Value   Importance of creating a service value ladder to address client challenges. Benefits of client retention over new client acquisition. Examples of "door opener" offers and their importance. Reviewing and adjusting sales skills, offer positioning, and target audience focus.     [43:18 - 48:41]  Leveraging AI and Differentiating Your Brand    Use of AI to operationalize tasks and streamline processes. Importance of creating a unique and consistently visible brand message. Networking tips for business growth and building a referral ecosystem. Collaborative visibility efforts, including leveraging platforms like LinkedIn.   [48:42 - 51:39] Preparing for 2025 and Beyond   Tips for preparing business operations for future growth, including AI customization. Strategies for increasing fees, adding new offers, and enhancing client retention. Simplifying operations with the help of AI and documentation. Using webinars and workshops to establish thought leadership and attract clients.   Connect with Deb Boulanger Website:  www.lifeaftercorporatepodcast.com  Instagram: @‌deb_boulanger LinkedIn: https://www.linkedin.com/groups/12656341/     Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153  A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: “You have to really differentiate yourself by creating a personal brand and crafting your messaging so that it stops the scroll with your thought leadership."... Deb Boulanger on the importance of having a personal Brand  "Increasing client retention by just 5% could boost your profits by 25 to 95%."... Deb Boulanger on the importance of client retention   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast with other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .

    52 min
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Your ultimate guide for making the leap from corporate leader to entrepreneur. Deb Boulanger is an executive leader, entrepreneur, and founder of The Launch Lab for women entrepreneurs. Is it your time to break through the glass ceiling once and for all and claim your ticket to the C-suite? Come back each week to get leading strategies, advice and tools that will give you the skills and confidence you need to replace your corporate paycheck and make an even bigger impact through your work. Are you looking for answers to questions like: How to replace your paycheck as a coach or consultant? How to price and package your services? and how to get new clients everytime you speak? This is your place for the latest strategies to make more and work less as the CEO of your own business.

Información

  • Creador
    Deb Boulanger
  • Años de actividad
    2020 - 2024
  • Episodios
    194
  • Clasificación
    Explícito
  • Copyright
    © 2022 The Great Do-Over, Inc.
  • Mostrar sitio web
    Life After Corporate

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