Life of Leverage

Hunter Bohm & Tatsuki Thomas
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The Life of Leverage podcast with Tatsuki Thomas and Hunter Bohm is on an ongoing journey of how they are building a better life with leverage. Tats and Hunter are entrepreneurs who are figuring things out just like everyone else, sharing their wins, losses, lessons, and so much more. New episodes every Tuesday

  1. 09/19/2024

    Common Traits of the Most Successful Founders | The Life of Leverage Podcast | Ep 15

    In today's episode, we discussed: Hunter’s reflections on his birthday and how he avoids typical social media birthday engagement strategies. Updates on his work with a mushroom gummy e-commerce client, including workspace development and planning systems. The dynamics of working with ambitious young founders and the importance of complementary co-founders in business success. Lessons learned from outreach and patience in securing new clients, inspired by Hunter’s personal experiences and historical business figures like John D. Rockefeller. Insights into crafting effective ads and using AI tools to create attention-grabbing, unconventional ad creatives. Links: Hunter Bohm Website: https://hunterbohm.me/ X: https://twitter.com/TheHunterBohm Tatsuki Thomas Website: tatsukithomas.com X: https://twitter.com/TatsukiThomas Apple Podcasts: https://podcasts.apple.com/us/podcast/life-of-leverage/id1750800570Spotify: https://podcasters.spotify.com/pod/show/life-of-leverageYouTube: https://youtube.com/@lifeofleverage?si=rUc72IRR4tW0W_az

    41 min

  2. 09/12/2024

    The Best AI for Writing | The Life of Leverage Podcast | Ep 14

    In today's episode, we discussed:   -Tatsuki's discovery of how AI tools like Claude are transforming the way entrepreneurs and creators can leverage them to streamline their businesses and content creation. -A comparison between Claude and ChatGPT for content generation, email writing, and strategic planning, revealing Claude's surprising efficiency and human-like writing abilities. -The power of AI in YouTube content creation, particularly in generating titles, thumbnails, and scripts, and how it lowers the barrier for creators. -A deep dive into the future of AI-driven software and hardware, with discussions on the scalability of AI for practical tasks in the real world. -Insights into the return on investment (ROI) of AI tools for entrepreneurs, with examples of using AI to plan content, save time, and improve business outcomes.   Hunter Bohm ⁠Website⁠: https://hunterbohm.me/ ⁠X⁠: https://twitter.com/TheHunterBohm   Tatsuki Thomas ⁠Website⁠: tatsukithomas.com ⁠X: https://twitter.com/TatsukiThomas

    49 min

  3. 09/05/2024

    The Dangers of Building a Personal Brand | The Life of Leverage Podcast | Ep 13

    In today's episode we discussed:   -The challenges of building a personal brand, particularly for young creators, and the pitfalls of controversial content. -A debate on the consequences of leveraging personal brand for attention, both positively and negatively. -The journey of one of the hosts as he embarks on a fitness goal to climb a significant mountain, such as Everest, in the future. -A humorous exploration of bizarre social media posts and the phenomenon of "LinkedIn lunatics." -A deep dive into lifestyle upgrades, including the benefits of optimizing both digital and physical workspaces and making personal purchases that enhance quality of life. Hunter Bohm ⁠Website⁠: https://hunterbohm.me/ ⁠X⁠: https://twitter.com/TheHunterBohm   Tatsuki Thomas ⁠Website⁠: tatsukithomas.com ⁠X: https://twitter.com/TatsukiThomas

    35 min

  4. 08/29/2024

    Our Plan to Grow this Podcast | The Life of Leverage Podcast | Ep 12

    In today's episode we discussed:   -The challenges of growing a podcast audience organically and the desire to create an authentic following. -The importance of content quality and production value in attracting and retaining listeners. -Strategies for enhancing podcast content, including potential mini-series and structured segments. -Marketing tactics for better promoting the podcast, such as improving YouTube thumbnails and optimizing short-form content. -Setting specific goals for personal and podcast growth, including email marketing and social media engagement. Hunter Bohm ⁠Website⁠: https://hunterbohm.me/ ⁠X⁠: https://twitter.com/TheHunterBohm   Tatsuki Thomas ⁠Website⁠: tatsukithomas.com ⁠X: https://twitter.com/TatsukiThomas

    48 min

  5. 08/22/2024

    Why I'm Struggling to Get My Next Client (and The Plan to Fix It) | The Life of Leverage Podcast | Ep 11

    In today's episode we discussed: -The challenges and strategies of transitioning from email marketing to mastering paid ads, focusing on the high barrier to entry and how to build credibility with minimal experience. -The power of case studies and testimonials in establishing authority, especially in high-stakes services like paid ads. -Insights into the Welsh market and how localizing outreach could be a unique advantage in gaining new clients. -The significance of continuous learning and adapting to new tools, such as Notion's native charts, to add value to business services. -The impact of leveraging virtual assistants (VAs) to enhance productivity and achieve professional-quality results faster. Hunter Bohm ⁠Website⁠: https://hunterbohm.me/ ⁠X⁠: https://twitter.com/TheHunterBohm Tatsuki Thomas ⁠Website⁠: tatsukithomas.com ⁠X: https://twitter.com/TatsukiThomas

    36 min

  6. 08/15/2024

    How I Closed My Latest Client This Month | The Life of Leverage Podcast | Ep 10

    In today's episode we discussed: -Hunter's success with acquiring a new client through cold DMs while delegating the outreach process to his VA. -The importance of treating potential clients as real people and respecting their time and needs in outreach strategies. -Tatsuki's recent experiences with rapidly learning paid ad campaigns for his clients and the value of continuous learning and adaptability. -The significance of simplicity in business processes, including content creation and marketing strategies. -The benefits of speed and efficiency in client communications and the power of YouTube as a long-term content platform. Hunter Bohm ⁠Website⁠: https://hunterbohm.me/ ⁠X⁠: https://twitter.com/TheHunterBohm Tatsuki Thomas ⁠Website⁠: tatsukithomas.com ⁠X: https://twitter.com/TatsukiThomas

    47 min

  7. 08/07/2024

    How We Quit Our Jobs with a Personal Brand | The Life of Leverage Podcast | Ep 9

    In today's episode we discussed: -The journey of building a personal brand from scratch. -The importance of having a clear mission and purpose for your brand. -Strategies for creating engaging and relatable content. -Overcoming the Dunning-Kruger effect and maintaining confidence. -Future plans and challenges for expanding into new platforms like YouTube. Hunter Bohm ⁠Website⁠: https://hunterbohm.me/ ⁠X⁠: https://twitter.com/TheHunterBohm Tatsuki Thomas ⁠Website⁠: tatsukithomas.com ⁠X: https://twitter.com/TatsukiThomas

    53 min

  8. 07/31/2024

    Cold DM Masterclass [2024] | The Life of Leverage Podcast | Ep 8

    In today's episode we discussed: -The development and impact of custom GPTs for automating podcast editing tasks. -Strategies for reducing churn in an agency and making your role indispensable. -Insights on maintaining a balanced life versus becoming the best in a specific field. -Personal anecdotes and strategies on making life intentionally harder to build resilience. -Engaging in activities like gym workouts, cold showers, and kickboxing for self-improvement. Hunter Bohm ⁠Website⁠: https://hunterbohm.me/ ⁠X⁠: https://twitter.com/TheHunterBohm Tatsuki Thomas ⁠Website⁠: tatsukithomas.com ⁠X: https://twitter.com/TatsukiThomas

    46 min
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About

The Life of Leverage podcast with Tatsuki Thomas and Hunter Bohm is on an ongoing journey of how they are building a better life with leverage. Tats and Hunter are entrepreneurs who are figuring things out just like everyone else, sharing their wins, losses, lessons, and so much more. New episodes every Tuesday

Information

  • Creator
    Hunter Bohm & Tatsuki Thomas
  • Years Active
    2K
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © Hunter Bohm & Tatsuki Thomas
  • Show Website
    Life of Leverage