The Marketing Scientists

Pranav Piyush
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The Marketing Scientists

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

  1. 2 天前

    How to Stop Wasting Ad Spend and Prove Marketing ROI

    In this episode of the Marketing Scientist Podcast, Pranav Piyush, CEO of Paramark, breaks down the flaws of traditional marketing attribution and why Incrementality Testing is the key to smarter budget decisions. He explains why Multi-Touch Attribution (MTA) often misleads marketers, how Marketing Mix Modeling (MMM) compares, and why most brands are wasting money on ad spend without realizing it. Pranav shares insights on why marketers should rethink their brand search ad spend, how to run e...

    51 分鐘

  2. 2月24日

    Marketers Are Wasting Money—Here’s the Fix!

    In this episode of the Marketing Scientists Podcast, Matt Bahr, CEO and co-founder of Fairing, dives into the transformative power of post-purchase surveys. He explains how brands can use these surveys to validate marketing attribution, uncover hidden customer insights, and make smarter advertising decisions. Matt also shares his journey from e-commerce operator to SaaS founder, the challenges of attribution in today’s fragmented landscape, and why first-party data is more important than ever...

    31 分鐘

  3. 2月10日

    How AI-Driven Experiments are Changing Growth Marketing!

    In this episode of the Marketing Scientist Podcast, Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI-powered experimentation is transforming lifecycle marketing. She discusses the challenges of traditional A/B testing, the importance of high-velocity experimentation, and how generative AI is unlocking new opportunities for growth teams. Neha also shares insights on messaging fatigue, the impact of micro-copy changes, and the future of real-tim...

    33 分鐘

  4. 1月13日

    The SECRET to SaaS Growth No One Talks About

    In this episode of the Marketing Scientists Podcast, Kyle Poyar, author of Growth Unhinged, discusses the limitations of traditional attribution models and emphasizes the importance of focusing on incrementality to drive revenue growth. He also delves into the evolving landscape of SaaS pricing models, highlighting the shift towards usage-based pricing and the need for companies to adapt. Additionally, Kyle shares his insights on the critical role of customer success in driving Sa...

    36 分鐘

  5. 1月13日

    Brand vs. Performance is a LIE! Here's the TRUTH! With Guest David Herrmann

    In this episode of the Marketing Scientists Podcast, David Herrmann discusses the importance of community building in e-commerce marketing, the evolving role of organic marketing, and how to effectively leverage AI in media buying without losing the human touch. He also shares his insights on creative diversity, the future of measurement in a privacy-first world, and the delicate balance between brand and performance marketing. About the guest: David Herrmann, President of Herrmann Di...

    39 分鐘
  6. The great debate: Marketing's role in B2B with Bill Macaitis

    2024/09/06

    The great debate: Marketing's role in B2B with Bill Macaitis

    Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode: - A great debate on the role of marketing in B2B orgs. - Setting clear priorities with the V2MOM framework. - How CEOs should hold their CMO or marketing leader accountable.

    37 分鐘
  7. Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

    2024/08/30

    Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

    Today's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about in this episode: - The art of storytelling and persuasive communication. - How Ashley thinks about measuring the impact of her Lifecycle team's work - How Lifecycle is embedded in everything that Atlassian does.

    42 分鐘
  8. Growing a business without invading privacy with Matt Henderson, Sentry

    2024/08/23

    Growing a business without invading privacy with Matt Henderson, Sentry

    Today's guest is Matt Henderson, Head of Growth Marketing at Sentry, a popular and high-growth developer tool. Here are three things that I think you'll enjoy learning about in this episode: -Why Sentry killed all cookies on their website. -How Sentry was still able to grow the business through marketing without invading their audience's privacy. -How Sentry measures the success of their marketing.

    40 分鐘
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簡介

Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords. 

資訊

  • 創作者
    Pranav Piyush
  • 活躍年代
    2024年 - 2025年
  • 集數
    26
  • 年齡分級
    兒少適宜
  • 版權
    © 2025 The Marketing Scientists
  • 節目網站
    The Marketing Scientists

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