Social Media for B2B Growth: LinkedIn Strategies and Tips

Michelle J Raymond - LinkedIn B2B Expert
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Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn. Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks! Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results. You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth. You’ll discover how to: ✅ Create content your ideal customers actually want to engage with ✅ Build thriving communities around your B2B brand ✅ Leverage the latest LinkedIn features and updates before your competitors do

  1. Sell More By Writing Better LinkedIn DMs People Want to Read

    HACE 3 DÍAS

    Sell More By Writing Better LinkedIn DMs People Want to Read

    Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations. Key moments in this episode -  00:00 The LinkedIn DM Dilemma 00:33 The Problem with LinkedIn DMs 03:50 What Makes a Bad LinkedIn DM? 07:29 The Importance of Slowing Down 08:19 Don't Skip Rapport Building 14:42 The C.A.R.E Framework 17:35 Slow Down to Build Trust CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250902_michelle-raymond_sept-reuse-content_en&utm_content=audio&utm_term=q4

    19 min
  2. LinkedIn Marketing for Small Businesses: Profile vs. Company Page

    26 AGO

    LinkedIn Marketing for Small Businesses: Profile vs. Company Page

    If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results. Key moments in this episode -  00:00 LinkedIn Marketing for Small Businesses 00:52 LinkedIn Profile vs. Company Page 01:12 Understanding the Power of Two 05:46 Practical LinkedIn Tips for Small Business Owners 06:59 Setting Your LinkedIn Strategy 10:44 Real-World Application: Michelle's Experience 16:04 Final Thoughts CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250826_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

    18 min
  3. How to Use AI and Automation on LinkedIn Without Getting Banned

    19 AGO

    How to Use AI and Automation on LinkedIn Without Getting Banned

    AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity. Key moments in this episode -  00:00 AI and Automation on LinkedIn 00:32 The Rise and Fall of AI Hype 02:52 Understanding LinkedIn's User Agreement 06:41 The Dangers of Automation Abuse 10:59 Safe Tools for LinkedIn Marketing 17:16 Creating an AI Social Media Policy LinkedIn User Agreement CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250819_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2

    19 min
  4. How to Build a B2B Brand Buyers Remember with Ty Heath (LinkedIn)

    12 AGO

    How to Build a B2B Brand Buyers Remember with Ty Heath (LinkedIn)

    LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember. If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind. 🔥 What You’ll Learn 00:00 Intro – Why B2B marketers can’t afford to blend in 01:42 The “Sea of Sameness” problem 04:15 Why LinkedIn’s Company Pages still matter in 2025 07:32 Balancing brand building vs demand generation 10:05 Memory-building tactics B2B marketers overlook 13:48 The biggest opportunity on LinkedIn right now 16:22 How to make your B2B brand famous Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.   https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250812_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2 CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter CONNECT WITH TY HEATH Tyrona Heath on LinkedIn The LinkedIn B2B Institute on LinkedInThe Sea Of Sameness | LinkedIn Marketing Solutions #LinkedIn #B2BMarketing #Branding

    30 min
  5. The New LinkedIn Strategy Every B2B Brand Needs

    4 AGO

    The New LinkedIn Strategy Every B2B Brand Needs

    The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success. Perfect for Company Page Admins and Social Media Managers looking to stay ahead. Key moments in this episode -  00:00 LinkedIn Algorithm Shift June 2025 00:57 Impact on LinkedIn Company Pages 03:20 Recent Changes and Challenges 06:41 Broken Strategies in Company Pages 12:57 P.A.G.E Advocacy Framework 16:53 Wrap Up & Homework Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.   https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250805_michelle-raymond_august-li-analytics-tagging_en&utm_content=audio&utm_term=q2 CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter

    18 min
  6. LinkedIn Algorithm Changed. Use This NEW Content Strategy.

    30 JUL

    LinkedIn Algorithm Changed. Use This NEW Content Strategy.

    Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy. Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00 Recap of LinkedIn Algorithm Changes 04:18 3 Essential Content Types for LinkedIn in 2025 06:10 Polls: The Engagement Booster 08:01 LinkedIn Lives: Building Community in Real-Time 10:27 LinkedIn Newsletters 13:11 Creating a Repeatable Content Strategy 19:08 Final Thoughts For all the details on the LinkedIn Algorithm change - https://b2bgrowthco.com/linkedin-has-changed-again-here-is-what-im-doing-about-it/ CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter #LinkedIn #LinkedInAlgorithm #LinkedInMarketing #B2BMarketing

    23 min
  7. LinkedIn Algorithm Just Changed. Here's What Works Now

    22 JUL

    LinkedIn Algorithm Just Changed. Here's What Works Now

    Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead. Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode -  00:00 The Changing LinkedIn Landscape 02:40 Understanding LinkedIn's Vision and Mission 03:37 The Shift to Pay-to-Play on LinkedIn 06:16 LinkedIn Algorithm Changes (June 2025): What You Need to Know 11:29 New LinkedIn Features 15:43 Strategy Over Features 18:14 Recommendations CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ

    22 min
  8. Business Growth on LinkedIn Starts With This

    15 JUL

    Business Growth on LinkedIn Starts With This

    Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in?  Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together. Key moments in this episode -  00:00 Why Your LinkedIn Strategy Isn't Working 01:09 Common Issues with B2B LinkedIn Strategies 05:31 The Power of Alignment 07:26 Improve Your LinkedIn Results 11:05 Shared LinkedIn KPIs 12:50 LinkedIn B2B Strategy Fails 14:03 Grow by Working Together CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletter Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://f.mtr.cool/WSGMKZ

    16 min
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Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn. Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks! Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results. You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth. You’ll discover how to: ✅ Create content your ideal customers actually want to engage with ✅ Build thriving communities around your B2B brand ✅ Leverage the latest LinkedIn features and updates before your competitors do

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