56 episodes

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Liquid Assets: A Beverage Industry Podcast Rabobank

    • Business
    • 5.0 • 91 Ratings

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

    Wine Industry Outlook: Sunny With a Chance of Flowers

    Wine Industry Outlook: Sunny With a Chance of Flowers

    This week, we are joined by Wine Industry Person of the Year, Heidi Scheid, and leading industry analyst Dale Stratton to discuss how quickly the wine industry will recover from Covid-19 and the opportunity for the wine industry to tap into health and wellness trends.

    • 52 min
    Flavor and Ingredient Innovation Trends, with Kerry Group

    Flavor and Ingredient Innovation Trends, with Kerry Group

    When a beverage company wants to create a new product – anything from a new line extension to a non-alcoholic drink – they turn to companies like Kerry Group. John Kelly and Paul Villis take a break from their work at Kerry Group to discuss product, ingredient, and flavor innovation trends.

    • 47 min
    The Future of the Malt Market

    The Future of the Malt Market

    In this episode, we're joined by Rabobank analysts Francois Sonneville and Maria Afonso as well as Brent Atthill, CEO of RMI Analytics and former global procurement director at SAB Miller and AB InBev, to take a look upstream at the malting barley supply chain, how it is evolving, and how it is linked to the overall health of the beer industry around the globe.
    To learn more:
    Rabobank’s Malting Industry Outlook
    Podcast: What Will Australia Do With All of Its Barley?

    • 33 min
    Why Big Companies Are Going DTC

    Why Big Companies Are Going DTC

    Our guest Wayne Blum is currently Director of US E-Commerce Strategy and Partnerships at Diageo, but before that he led digital for Nestlé Waters and their direct-to-consumer (DTC) business, ReadyRefresh. Wayne joins us to discuss why the world’s biggest brands are interested in going DTC, the challenges they face in the channel, and what’s behind the success of the world’s largest and most profitable DTC programs in the food and beverage world.
    For more reading, check out our latest reports on DtC Strategy:
    Are You Doing DtC All Wrong?
    Community Commerce: A New Model for Beverages

    • 52 min
    How to Build Digitally Native Brands, Featuring Vinebox Inc.

    How to Build Digitally Native Brands, Featuring Vinebox Inc.

    For Matt Dukes and Rachel Vodofsky, it wasn’t enough to build one successful digitally native brand. They built two! Leveraging learnings and consumer insights from their wine-tasting subscription service, Vinebox, they were able to successfully build a stand-alone sister brand, Usual. On this episode, Rachel and Matt explain what it takes to build a sustainable direct-to-consumer business, create value for consumers, and perhaps even revolutionize your brand development pipeline.

    For more, check out our latest reports on direct-to-consumer strategy:
    Are You Doing Direct-to-Consumer All Wrong?
    Community Commerce: A New Model for Beverages (for Rabobank clients only)

    • 40 min
    Beer, Hard Seltzer, and One Crazy Year — featuring Lester Jones

    Beer, Hard Seltzer, and One Crazy Year — featuring Lester Jones

    On March 11, 2020, the WHO officially designated the Covid-19 crisis a pandemic. One year later, we’ve asked NBWA chief economist Lester Jones to help us reflect on how beer – or should we say hard seltzer – consumption has changed and ask for an update on the recovery of bars and restaurants. Lastly, we have a lively debate about the most important trends facing America’s beer distributors: hard seltzer, RTDs, and digital transformation.

    • 42 min

Customer Reviews

5.0 out of 5
91 Ratings

91 Ratings

ndrwmcnll ,

A Gem

A great podcast that succeeds in covering the wide range of businesses that makes up the beverage industry. Moreover, they do so with impressive depth and insight. I always learn something new with each episode. I just wish they were a little nicer to Bourcard.

jni1219 ,

Obsessed

These guys are brilliant. They should take this show on the road when live events are allowed again. Would probably follow them around the way people do Phish.

503 Distilling ,

Very informative and well done

Great podcast on the alcoholic beverage industry with well done done research as well as guests with strong industry experience. Would recommend to both industry vets and newbies.

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