51 episodes

Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

Liquor and Liqueur Connoisseur Matt Birchard

    • Food
    • 5.0 • 5 Ratings

Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

    Episode 51: Plymouth Gin

    Episode 51: Plymouth Gin

    Episode 51 features Plymouth Gin, a category of one in the world of gin styles. The bottle for the tasting is 750mL at 41.2% ABV, or 82.4 proof.
    Enjoy this episode with some Plymouth Gin, neat, with tonic, or mixed in a martini.
    Plymouth's official website: https://www.plymouthgin.com/en-EN (https://www.plymouthgin.com/en-EN)
    Brief Historical Timeline:
    1431 - Building constructed as a monastery
    1530s - King Henry VIII dissolved monasteries in England
    1620 - Voyagers on the Mayflower spent their last night in England at the distillery site
    1793 - The Coates family bought the distillery and started producing Plymouth Gin
    1882 - Trademark is registered for Plymouth Gin, creating a geographically protected designation
    1930 - Plymouth Gin is listed in more than 20 recipes in the Savoy Cocktail book
    1940s - Distillery is bombed during the war and the original recipe is lost
    1996 - A management group buys Plymouth and invests in it
    2004 - Brand is sold to VandS Group
    2008 - Pernod Ricard acquires VandS Group and Plymouth Gin
    2014 - Pernod Ricard lets the geographic protected region designation lapse
    Key Cocktails:
    Plymouth gin could be an original gin in the Martini. It's also very cocktail friendly.
    Try Plymouth Gin in a Gin and Tonic, Martini, or other classic gin based cocktail.
    References:
    https://en.wikipedia.org/wiki/Plymouth_Gin (Wikipedia Article on Plymouth Gin)
    https://www.bonappetit.com/story/different-types-of-gin (Bon Appetit Article on Types of Gin)
    https://www.ginfoundry.com/gin/plymouth-gin/ (Gin Foundry Article on Plymouth Gin)
    https://youtu.be/SHVsIa1HXwY (YouTube Video on History of Plymouth Gin)
    https://youtu.be/Wr2LElVcXl4 (YouTube Video on What is Plymouth Gin)
    https://www.youtube.com/watch?v=CcngSD5eRbE (YouTube Interview with Master Distiller from 2014)
    Contact Information:
    Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com)
    Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf)
    Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur)
    Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/)
    Twitter: @LLConnoisseur

    • 16 min
    Episode 50: Lucid Absinthe

    Episode 50: Lucid Absinthe

    Episode 50 features Lucid Absinthe Superior, the first legal absinthe sold in the United States after a 95 year ban. The bottle for the tasting is 375mL at 62% ABV, or 124 proof.
    Enjoy this episode with some Lucid Absinthe, and be sure to dilute with cold water to experience the "louche" or spontaneous emulsification that turns the drink cloudy.
    Lucid's official website: http://www.drinklucid.com/ (http://www.drinklucid.com/)
    Brief Historical Timeline:
    1780s - Absinthe is created by French ex-pat Dr. Pierre Ordinaire in Couvet, Switzerland
    1797 - The recipe is sold to Major Henri Dubied who produces it with his son in law Henri-Louis Pernod
    1805 - Henri-Louis Pernod sets up a distillery in Pontarlier, France to make absinthe, creating the first commercially available brand: Pernod Absinthe, and providing the genesis for global spirits conglomerate Pernod Ricard
    Early 1800s - Absinthe grows in popularity, influencing the original name for French happy hour, l'heure verte, or the green hour
    1860s - Phylloxera insects ravage the French wine industry, driving up wine prices and spurring consumption of absinthe
    1880s - The French were drinking 36 million liters of absinthe a year
    Early 1900s - Absinthe has fallen out of favor due to dubious health claims, inferior products, wine industry lobbying, a growing temperance movement, and governments scapegoating it for social ills
    1910 - Switzerland bans absinthe
    1912 - France bans absinthe
    1915 - United States of America bans absinthe
    Early 1990s - Non-traditional artificially colored and flavored "absinthe" begins to be produced in the Czech republic
    2004 - T.A. Breaux, or Ted Breaux, a research scientist an absinthe historian, begins distilling absinthe at the Combier Distillery in France
    2007 - Ted Breaux and his business partner convince the US government to lift the ban on absinthe, making Lucid the first to be legally sold in 95 years
    2013 - Hood River Distillers purchases Lucid for an undisclosed sum
    Key Cocktails:
    Absinthe is featured in more than 100 recipes in the landmark 1930 Savoy Cocktail book, so take your pick of the classics that call for it.
    Absinthe is perhaps best enjoyed with cold water to experience the louche. A sugar cube is optional.
    References:
    https://www.hrdspirits.com/lucid-absinthe (Hood Rivier Distillers)
    https://abarabove.com/seminars/embracing-lucid-absinthe-replay/ (A Bar Above Seminar on Embracing Absinthe, featuring Ted Breaux)
    https://en.wikipedia.org/wiki/Absinthe (Wikipedia Article on Absinthe)
    https://www.amazon.com/Little-Green-Book-Absinthe-Contemporary/dp/0399535632 (The Little Green Book of Absinthe by Paul Owens and Paul Nathan)
    https://www.amazon.com/Spirited-Guide-Vermouth-botanical-cocktails/dp/1472262972/ (A Spirited Guide to Vermouth by Jack Adair Bevan)
    Contact Information:
    Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com)
    Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf)
    Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur)
    Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/)
    Twitter: @LLConnoisseur

    • 30 min
    Episode 49: Crown Royal

    Episode 49: Crown Royal

    Episode 49 features Crown Royal Deluxe Blended Canadian Whiskey. The bottle is 750mL at 40% ABV, or 80 proof and comes in the iconic purple bag within a beautiful purple box.
    Enjoy this episode with some Crown Royal any way you like it!
    Crown Royal's official website: https://www.crownroyal.com/ (https://www.crownroyal.com/)
    Brief Historical Timeline:
    1857 - Seagrams is founded
    1939 - Crown Royal is launched to celebrate the royal visit to Canada from King George VI and Queen Elizabeth
    1964 - Crown Royal is first sold in the United States of America
    2000 - Seagrams implodes and Diageo acquires the Crown Royal brand
    2019 - Crown Royal sells 7.8 million 9-liter equivalent cases worldwide, 6.8 million of which are sold in the United States of America
    Key Cocktails:
    Just drink Crown Royal however you like!
    No pomp or circumstance required, regardless of the royal origins.
    References:
    https://en.wikipedia.org/wiki/Crown_Royal (Wikipedia Article on Crown Royal)
    https://en.wikipedia.org/wiki/St_Edward%27s_Crown (Wikipedia Article on St. Edward's Crown)
    https://www.diageo.com/en/our-brands/brand-profiles/crown-royal/ (Diageo Corporate page on Crown Royal)
    https://www.statista.com/statistics/308817/crown-royal-whiskey-global-sales-volume/ (Statista.com Global Sales Volume)
    https://en.wikipedia.org/wiki/Ermine_(heraldry) (Wikipedia Article on Ermine)
    https://vinepair.com/articles/10-facts-crown-royal-whisky-guide/ (Vinepair.com Listing on Crown Royal)
    Contact Information:
    Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com)
    Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf)
    Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur)
    Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/)
    Twitter: @LLConnoisseur

    • 17 min
    Episode 48: Malibu

    Episode 48: Malibu

    Episode 48 features Malibu Rum based coconut flavored liqueur. The bottle is 750mL at 21% ABV, or 42 proof and presented in its trademark white color with pair of palm trees against a setting sun.
    Enjoy this episode with some Malibu in your favorite tropical cocktail!
    Malibu's official website: https://www.maliburumdrinks.com/ (https://www.maliburumdrinks.com/)
    Brief Historical Timeline:
    1978 - A Caribbean style rum based coconut flavored liqueur named Coco Rico is launched in South Africa by Gilbey's
    1979 - Coco Rico is renamed Malibu, and it's promoted in the UK and beyond
    2002 - Diageo, then owner of Malibu, sells it to Allied Domecq after acquiring Captian Morgan following the sell off of Seagrams
    2005 - Pernod Ricard buys Allied Domecq, getting Malibu in the process
    2019 - Malibu sells 3.8 million 9 liter equivalent cases worldwide
    Key Cocktails:
    Malibu provides a great coconut flavor to many tropical cocktails, here's one it's heavily associated with:
    Malibu Pina Colada:
    1 part Malibu
    1.5 parts Pineapple Juice
    0.5 part Coconut Cream
    Combine ingredients with ice in a shaker. Shake well, pour and enjoy!
    References:
    Much of the content for this episode came from the interview given by James Espey, listed below.
    https://internationalopulence.com/malibu-rum/ (James Espey Interview on Malibu's Origin)
    https://south-africa-songs-and-language.blogspot.com/2017/08/sabre-wulf-coco-rico.html (Coco Rico Bottle Photo)
    https://www.nytimes.com/2018/10/23/obituaries/tom-jago-dead.html (New York Times Obituary on Tom Jago)
    https://scotchwhisky.com/whiskypedia/5989/w-a-gilbey/ (Scotchwhisky.com Article on Gilbey)
    https://pernod-ricard.com/en/brands/our-brands/malibu/ (Pernod Ricard Page on Malibu)
    https://en.wikipedia.org/wiki/Malibu_(rum) (Wikipedia Article on Malibu)
    Contact Information:
    Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com)
    Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf)
    Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur)
    Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/)
    Twitter: @LLConnoisseur

    • 19 min
    Episode 47: Luxardo Maraschino

    Episode 47: Luxardo Maraschino

    Episode 47 features Luxardo Maraschino liqueur. The bottle is 750mL at 32% ABV, or 64 proof and purportedly hand wrapped in synthetic straw with the label on the outside of this wrapping.
    Enjoy this episode with some Luxardo in your favorite classic cocktail!
    Luxardo's official website: https://www.luxardo.it/ (https://www.luxardo.it/)
    Brief Historical Timeline:
    1817 - Girolamo Luxardo moves to the city of Zara in modern day Croatia
    1821 - Luxardo company is founded to commercialize Risolo Maraschino, or Maraschino liqueur
    1839 - Advertisement exists offering Luxardo for sale in New Orleans
    1944 - Zara is heavily bombed during WWII, destroying the distillery and displacing the Luxardo family
    1947 - Giorgio Luxardo reforms the company in Torreglia, Italy with surviving family members
    Early 2000s - The return to craft cocktails drives demand for Luxardo, and the family plants additional cherry orchards
    2021 - Bicentennial of the company with the 7th generation of the Luxardo family involved
    Key Cocktails:
    Luxardo Maraschino is featured in many classic cocktails, but almost always used in a small amount in a supporting role. Here's one of the most iconic:
    The Aviation:
    1.5 oz. Gin
    0.5 oz. Lemon Juice
    0.5 oz. Luxardo Maraschino
    1 barspoon Crème de Violette
    Maraschino cherry garnish
    Combine ingredients with ice in a shaker. Shake well and strain into a cocktail glass. Garnish with an authentic Maraschino cherry.
    References:
    Much of the content for this episode came from the Luxardo video listed below.
    https://www.youtube.com/watch?v=LFONeb7bNH4 (The Story of Luxardo on YouTube)
    https://en.wikipedia.org/wiki/Maraschino (Wikipedia article on Maraschino Liqueur)
    https://en.wikipedia.org/wiki/Maraschino_cherry (Wikipedia article on the Maraschino Cherry)
    https://en.wikipedia.org/wiki/Aviation_(cocktail) (Wikipedia article on the Aviation Cocktail)
    Contact Information:
    Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com)
    Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf)
    Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur)
    Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/)
    Twitter: @LLConnoisseur

    • 16 min
    Episode 46: Underberg

    Episode 46: Underberg

    Episode 46 features Underberg herbal bitters, intended as an after dinner digestive aid. The bottle is 20mL at 44% ABV, or 88 proof and individually wrapped in paper with the label on the outside of this paper.
    Enjoy this episode with an Underberg neat from a glass!
    Underberg's official website: https://www.underberg.com/ (https://www.underberg.com/)
    Brief Historical Timeline:
    1846 - Underberg founded by Hubert Underberg - on his wedding day!
    1851 - Filed for legal protection of the bottle
    1867 - The Underberg glass was designed and released
    1939-49 - Production ceases for a decade due to lack of raw materials
    1949 - Emil Underberg, grandson of the founder, relaunches Underberg in only the 20ml paper wrapped bottles
    1970s - Underberg introduces their jingle, "Komm doch mit auf den Underberg" set to the tune of the Colonel Bogey March
    2002 - The "Tops and More" loyalty program is launched
    2011 - One cap is returned every three seconds as part of the "Tops and More" loyalty program
    Key Cocktails:
    Underberg is meant to be consumed neat from a glass, all in one swallow. But, it can be used as a flavoring, so here's a cocktail:
    Ice-Berg:
    1 oz. Tequila reposado
    1 bottle of Underberg
    1 oz. Orgeat Syrup
    0.75 oz. Lemon Juice
    Blend with ice until smooth, serve in a coupe glass and stick the Underberg bottle in as a garnish, the clean neck inserted into the drink.
    References:
    Much of the content for this episode came from Underberg's website, more than usual.
    https://www.smallflower.com/blogs/news/underberg-a-history (Smallflower.com history of Underberg)
    https://content.sciendo.com/downloadpdf/journals/gfkmir/3/2/article-p54.xml (Marketing Intelligence Review Interview with Dr. Hubertine Underberg-Ruder (PDF))
    https://en.wikipedia.org/wiki/Underberg (Wikipedia Article on Underberg)
    https://en.wikipedia.org/wiki/Colonel_Bogey_March (Wikipedia Article on the "Colonel Bogey March")
    https://www.cocktaildetour.com/ice-berg-2/ (Cocktail recipe, the Ice-Berg)
    Contact Information:
    Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com)
    Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf)
    Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur)
    Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/)
    Twitter: @LLConnoisseur

    • 19 min

Customer Reviews

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5 Ratings

kurbykurt ,

Excellent

Excelllent! I would recommend to any friend that wants to know more about liquor and sprits. Thanks Matt!!

newbie tony ,

Thanks

I interviewed for a liquor manager position, and started looking around for podcast that could help. Glad I’ve found this one. This thing is precise and tight and a beautiful enhancement to what I already know. Thanks.

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