75 episodes

Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

Liquor and Liqueur Connoisseur Matt Birchard

    • Arts
    • 5.0 • 7 Ratings

Liquor and Liqueur Connoisseur is a podcast for anyone that enjoys distilled spirits!

Built on the premise of drinking, discussing, and discovering the world of distilled spirits, each episode features consistent tastings and much more. The featured spirit's backstory is covered, including history of production, marketing, availability, notable events for the spirit, as well as personal stories on enjoyment.

This podcast features new episodes at least weekly, and is the work of host Matt Birchard, who created the podcast as a way to keep a new year's resolution to himself - which was to drink more!

So enjoy each episode whenever you have time, but it's recommended you enjoy a liquor or liqueur during the show!

    Episode 75: Beefeater Gin

    Episode 75: Beefeater Gin

    Episode 75 features Beefeater Gin, a London Dry style produced in London. Bottled in 750ml at 44% ABV, or 88 proof, for the US market, it retails for $20.
    Enjoy this episode with a classic Beefeater Gin Martini, or served with tonic.
    Beefeater's official website: https://www.beefeatergin.com/en-US (https://www.beefeatergin.com/)
    Brief Historical Timeline:
    1820 - Chelsea Distillery is founded by the Taylor family
    1863 - James Burrough purchases the distillery
    1876 - Beefeater Gin is first introduced
    1895 - The nine botanicals used in Beefeater are recorded in a company recipe book
    1908 - Production moves to a new distillery in Lambeth, a part of London
    1958 - Distillery moves again, to a site in Kennington, a part of London
    1987 - The Burrough family sells Beefeater to brewing giant Whitbread
    1995 - Desmond Payne becomes Master Distiller for Beefeater
    2005 - Pernod Ricard acquires Beefeater
    2014 - A visitor center opens at the distillery
    2019 - Sales peak at 3.4 million 9-liter equivalent cases
    Key Cocktails:
    Beefeater mixes very well, try it in a favorite gin cocktail.
    Suggested serves include Gin and Tonic with 1 part gin to 3 parts tonic.
    References:
    https://www.bbc.com/travel/article/20151023-the-secret-life-of-beefeaters (BBC Article on Beefeaters, the Yeoman of the Guard)
    https://www.thespiritsbusiness.com/2018/05/beefeater-a-brand-history/ (The Spirits Business Article on Beefeater)
    https://www.masterofmalt.com/blog/post/the-history-of-beefeater-gin.aspx (Master of Malt Article on Beefeater)
    https://vinepair.com/articles/ntk-beefeater-gin-guide/ (Vinepair.com Beefeater Overview)
    https://en.wikipedia.org/wiki/Beefeater_Gin (Wikipedia Article on Beefeater)
    https://www.statista.com/statistics/308833/beefeater-gin-global-sales-volume/ (Statista.com Sales Figures)
    https://www.youtube.com/watch?v=NtcYspo8wK8 (YouTube Video on How It's Made)
    https://www.youtube.com/watch?v=CgtQzyCrPAA (YouTube Video Behind The Scenes at Beefeater)
    Contact Information:
    Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com)
    Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf)
    Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur)
    Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/)
    Twitter: @LLConnoisseur

    • 18 min
    Episode 74: Damiana

    Episode 74: Damiana

    Episode 74 features Guaucura Liqueur de Damiana, an herbal liqueur from Mexico. Bottled in 750ml at 30% ABV, or 60 proof, it retails for $30.
    Enjoy this episode with a Damian Margarita (just replace the triple sec with Damiana).
    Damiana's official website: https://www.damiana.net/ (https://www.damiana.net/)
    Brief Historical Timeline:
    1960s - Damiana liqueur is imported into the USA
    1990 - The spirit is "rediscovered" on a Spring Break trip to Los Cabos, Mexico
    1991 - The Damiana Importing Co. is formed, bringing the liqueur back to the USA
    Key Cocktails:
    Legend has it the first margarita was made with Damiana!
    The brand suggests you try it frozen (put the bottle in the freezer, the liquid won't freeze solid due to the alcohol content). Also, try Damiana in a margarita, mix as you normally would, substituting Damiana for the triple sec/
    References:
    My thanks to Jim Mcarthney, CEO of Damiana Importing Co., for speaking with me for this episode.
    The Drunken Botanist by Amy Stewart
    https://en.wikipedia.org/wiki/Turnera_diffusa (Wikipedia Article on the Damiana Plant)
    https://chilledmagazine.com/damiana-liqueur-herbal-aphrodisiac-or-urban-legend (Chilled Magazine Reference)
    https://www.loscabosguide.com/mexicandrinks/damiana.htm (Los Cabos Guide Reference to Damiana)
    https://www.latimes.com/archives/la-xpm-2007-jun-20-fo-drink20-story.html (LA Times Article Mentioning Damiana)
    https://www.youtube.com/watch?v=U6SGjE6XX8A (YouTube Video about Damiana (in Spanish))
    Contact Information:
    Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com)
    Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf)
    Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur)
    Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/)
    Twitter: @LLConnoisseur

    • 14 min
    Episode 73: The Classic Laddie

    Episode 73: The Classic Laddie

    Episode 73 features The Classic Laddie from Bruichladdich, a single malt Scotch Whisky. Bottled in 750ml at 50% ABV, or 100 proof, it retails for $60.
    Enjoy this episode with a dram of The Classic Laddie!
    Bruichladdich's official website: https://www.bruichladdich.com/ (https://www.bruichladdich.com/)
    Brief Historical Timeline:
    1881 - The distillery is founded
    1937 - A speculator buys the distillery and flips it
    1938 - The distillery is refurbished, but mothballed due to the war
    1989 - Mark Reynier first visits Bruichladdich
    1995 - The distillery is mothballed for 7 years
    2000 - Jim Beam Brands is the owner and agrees to sell Bruichladdich to Mark Reynier
    2010 - The Classic Laddie is introduced
    2012 - Rémy Cointreau buys Bruichladdich
    Key Cocktails:
    None! Drink this spirit neat! You may add a few drops of water if you so choose.
    References:
    https://www.newyorker.com/magazine/2013/02/11/spirit-guide (2013 Article in The New Yorker Magazine)
    https://scotchwhisky.com/whiskypedia/1827/bruichladdich (ScotchWhisky.com Article on Bruichladdich)
    https://en.wikipedia.org/wiki/Bruichladdich_distillery (Wikipedia Article on Bruichladdich)
    https://www.diffordsguide.com/producers/255/bruichladdich-distillery/history (Diffords Guide Reference on Bruichladdich)
    Contact Information:
    Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com)
    Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf)
    Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur)
    Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/)
    Twitter: @LLConnoisseur

    • 27 min
    Episode 72: Pau Maui Vodka

    Episode 72: Pau Maui Vodka

    Episode 72 features Pau Maui Vodka, a vodka made in Hawaii from pineapples! Bottled in 750ml at 40% ABV, or 80 proof, it retails for $19.
    Enjoy this episode with your favorite vodka based cocktail!
    Pau Maui's official website: https://paumaui.com/ (https://paumaui.com/)
    Brief Historical Timeline:
    1949 - The LeVecke family gets into the drinks business
    1980s - LeVecke begins doing business in Hawaii, building Hawaiian brands
    2006 - Open the Hali'imaile Distilling Company in Maui
    2008 - License is issued.
    2015 - Packaging has been updated, and a tasting room opens at the distillery
    2018 - LeVecke buys the 800 acre Maui Gold Pineapple plantation
    Key Cocktails:
    Pau Maui is unflavored vodka, so the list of cocktails is literally endless. Recipes are on the brand's website.
    References:
    https://www.google.com/search?q=20.869N+156.341W (Link to Distillery Coordinates on the Bottle)
    https://en.wikipedia.org/wiki/Pineapple (Wikipedia Article on Pineapple)
    https://flaviar.com/pau/distillery/ (Flaviar Description of the Distillery)
    https://www.hawaiibevguide.com/haliimailedistilling/pau-vodka (Hawaii Beverage Guide Listing)
    https://www.bizjournals.com/pacific/news/2018/05/16/maui-gold-producers-haliimaile-pineapple-company.html (Business Journal Article on Purchase of Maui Gold Pineapple)
    https://www.youtube.com/watch?v=rCGpWXWjZy0 (YouTube Video on the Distillery for LeVecke Team)
    https://www.youtube.com/watch?v=p9iQDJN-BNk (YouTube Distributor Video)
    https://www.youtube.com/watch?v=liAXZZ9V9Bo (Pau Maui Vodka Featured On Drinking Made Easy)
    https://www.youtube.com/watch?v=lNFiQv60Wkc (Original Promotional Video on YouTube)
    Contact Information:
    Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com)
    Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf)
    Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur)
    Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/)
    Twitter: @LLConnoisseur

    • 19 min
    Episode 71: Jägermeister

    Episode 71: Jägermeister

    Episode 71 features Jägermeister, a herbal liqueur originally developed by a hunter for hunters, that became a global sensation when the college crowd in the US discovered chilled shots and clever marketing was applied. Bottled in 750ml at 35% ABV, or 70 proof, it retails for $26.
    Enjoy this episode with a shot of Jägermeister, and I dare you to try it neat!
    Jägermeister's official website: https://www.jagermeister.com/en-US (https://www.jagermeister.com/en-US)
    Brief Historical Timeline:
    1878 - Wilhelm Mast founds a vinegar business
    1934 - Jägermeister recipe is perfected by Curt Mast
    1972 - Sidney Frank begins importing Jägermeister to the USA
    Early 1980s - A Baton Rouge Louisiana newspaper said that Jägermeister, to the drinker, is instant Valium.
    1980s - The Jägerettes, attractive women promoting the drink, are introduced
    1993 - The Tap Machine is launched
    2015 - Mast Jägermeister buys Sidney Frank Importing
    2019 - US sales are 1.49 million 9-liter cases, and about 7 million cases are sold worldwide
    Key Cocktails:
    Jägermeister is consumed as a chilled shot. To really get into a party mood, try a Jäger Bomb.
    1 oz. Jägermeister
    3 - 4 oz. Red Bull energy drink
    Drop a shot glass filled with the Jägermeister into a glass filled with the Red Bull. Drink as it fizzes.
    References:
    https://en.wikipedia.org/wiki/J%C3%A4germeister (Wikipedia Article on Jägermeister)
    https://www.inc.com/magazine/20050901/qa.html (Inc. Magazine Interview with Sidney Frank)
    https://www.nytimes.com/2006/01/12/business/sidney-frank-86-dies-took-a-german-drink-and-a-vodka-brand-to.html (New York Times Article on Sidney Frank)
    https://www.prnewswire.com/news-releases/introducing-the-jagermeister-shotmeister-223182921.html (Press Release on the Tap Machine)
    https://www.businesswire.com/news/home/20150803005199/en/J%C3%A4germeister%C2%A0Acquires-Sidney-Frank-Importing-Company (Press Release on Sidney Frank Importing Acquisition)
    https://www.statista.com/topics/1755/jaegermeister/ (Sales Figures from Statista)
    Contact Information:
    Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com)
    Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf)
    Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur)
    Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/)
    Twitter: @LLConnoisseur

    • 28 min
    Episode 70: Goslings Black Seal Rum

    Episode 70: Goslings Black Seal Rum

    Episode 70 features Gosling Black Seal Rum, a blended rum from Bermuda that's a key ingredient in the Dark 'n Stormy cocktail. Bottled in 750ml at 40% ABV, or 80 proof, it retails for $19.
    Enjoy this episode with some Goslings neat, or in a Dark 'n Stormy!
    Goslings' official website: https://www.goslingsrum.com/ (https://www.goslingsrum.com/)
    Brief Historical Timeline:
    1806 - William Gosling charters a ship to carry his eldest son James Gosling to Virginia from London with £10,000 worth of wine and spirits to open a merchant business, becalmed at sea, the ship only gets him to Bermuda before his charter runs out
    1820s - Ambrose Gosling, younger brother of James, joins him in Bermuda
    1857 - One of the blends Ambrose has been experimenting with becomes known as "Old Rum", later to be renamed Black Seal.
    Pre-WWI, the Goslings begin bottling their Old Rum in reused champagne bottles, sealed with black wax, locals begin to order the "black seal"
    1940s - The logo with a black seal juggling a barrel of rum on it's nose is introduced
    1991 - The Dark 'n Stormy cocktail is trademarked by Goslings
    Key Cocktails:
    Goslings is a required part of the trademarked Dark ' n Stormy. Here's how to make it:
    4 - 5 oz. Ginger Beer (Goslings would prefer you use their brand)
    1.5 oz. Goslings Black Seal Rum
    Lime Wedge
    Fill a glass with ice, pour in the ginger beer, float the black seal on top, and garnish with the lime.
    References:
    https://www.youtube.com/watch?v=XlRAZc8EvWo (YouTube Interview with Charles Gosling from 2010)
    https://www.youtube.com/watch?v=AUtqTSCY23M (YouTube History of Goslings with Malcom Gosling from 2011)
    https://www.diffordsguide.com/producer/1122/gosling-brothers (Diffords Guide Profile (with videos) on Goslings)
    https://vinepair.com/articles/get-to-know-goslings-rum-the-spirit-of-bermuda/ (Vinepair Article on Goslings)
    https://en.wikipedia.org/wiki/Bermuda (Wikipedia Article on Bermuda)
    https://www.bbc.com/news/magazine-38222271 (BBC Article on Bermuda Roofs and Water)
    https://www.youtube.com/watch?v=ved_igoQTTA (YouTube History of the Dark 'n Stormy)
    Contact Information:
    Official show website is: https://www.liquorandliqueurconnoisseur.com/ (www.liquorandliqueurconnoisseur.com)
    Join my mailing list: http://eepurl.com/hfyhHf (http://eepurl.com/hfyhHf)
    Facebook: https://www.facebook.com/liquorandliqueurconnoisseur (https://www.facebook.com/liquorandliqueurconnoisseur)
    Instagram: https://www.instagram.com/LiquorandLiqueurConnoisseur/ (https://www.instagram.com/LiquorandLiqueurConnoisseur/)
    Twitter: @LLConnoisseur

    • 19 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

kurbykurt ,

Excellent

Excelllent! I would recommend to any friend that wants to know more about liquor and sprits. Thanks Matt!!

newbie tony ,

Thanks

I interviewed for a liquor manager position, and started looking around for podcast that could help. Glad I’ve found this one. This thing is precise and tight and a beautiful enhancement to what I already know. Thanks.

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