Little Happier: The Power of Telling the Truth: What Nebraska’s and Oslo’s Tourists Know

Through two brilliant tourism campaigns—Nebraska's "Honestly, it's not for everyone" and Oslo's “Is it even a city?”--we discover the surprising power of embracing what others might see as flaws. These campaigns reveal a liberating truth: What some see as drawbacks, others may view as advantages. It's a reminder that we're often at our most appealing when we tell truth.

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