Digital Transformation Success

Priscilla McKinney
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Digital Transformation Success

You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Hosted by author and serial entrepreneur, Priscilla McKinney. Learn more at www.digitaltransformationsuccess.com

  1. An AI Focused Digital Transformation Strategy in Market Research

    9월 10일

    An AI Focused Digital Transformation Strategy in Market Research

    Is AI the key to revolutionizing market research? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with guest Steve Male, Executive Vice President of Innovation and Strategic Partnerships at the Logit Group, about AI's impact on market research. Male, an author and seasoned market research professional brings insights from his book, AI Empowered: Revolutionizing Market Research.   They discuss how AI is transforming market research through digital innovation and improved data quality. Male explains the concept of the "AI spectrum," highlighting different levels of AI adoption in businesses. They explore the practical applications of AI in market research, including its ability to process large datasets quickly and efficiently. They cover digital transformation trends in AI adoption and the importance of ethical considerations in AI implementation. "AI can do a lot of the heavy lifting really quickly,” Male explains. “It addresses a couple of different areas of concern that you can then turn over to a human and get one final pass or look through.” McKinney and Male also discuss digital transformation strategy about AI adoption, emphasizing the need for caution and due diligence when implementing AI tools. They explore digital transformation case studies from Male's experience, highlighting the potential of AI to enhance data quality and operational efficiency in market research. The conversation touches on the challenges and opportunities of AI in creating a better digital transformation customer experience for market research clients. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Learn more about your ad choices. Visit megaphone.fm/adchoices

    26분
  2. Digital Innovation: AI-Powered Strategies for B2B Success

    8월 6일

    Digital Innovation: AI-Powered Strategies for B2B Success

    AI and digital innovation are actively reshaping the B2B landscape. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with guest and Fractional CMO at Data-Mania, Lillian Pierson, P.E., about the intersection of AI, digital transformation and product-led growth in B2B tech companies. Pierson brings over two decades of experience specializing in B2B tech startups. She has consulted with Fortune 100 companies and led go-to-market and product-led growth strategies for high-growth data and AI startups. The two discuss the evolving landscape of digital transformation, emphasizing the importance of marketing strategies that support product-led growth. Pierson highlights the differences between traditional sales-led growth and product-led growth, noting that the latter focuses more on community building, email marketing, and self-service access. Pierson stresses the need for companies to adapt their digital transformation strategy to align with these new growth models. Together they review how AI is driving efficiencies for growth, with Pierson explaining how AI, particularly machine learning and generative AI, is revolutionizing marketing automation and personalization. She shares insights on building digital communities and leveraging influencer marketing to support product-led growth initiatives. She has found this approach to be key to implementing successful digital transformation solutions that drive growth and engagement. "Once you have a strong underpinning of community,” Pierson explains. “You can leverage this… and yes, they will help you grow your business."  McKinney and Pierson also discuss the importance of product-market fit in digital transformation initiatives, the potential of data monetization, and Pierson's upcoming book, Data and AI Imperative, which focuses on designing strategies for exponential growth. The conversation provides valuable insights for founders and leaders of data and AI-intensive companies looking to navigate their digital transformation journey. Be sure to sign up to be a part of the launch festivities for her much-anticipated book!  Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Learn more about your ad choices. Visit megaphone.fm/adchoices

    29분
  3. Digital Innovation in Healthcare

    7월 30일

    Digital Innovation in Healthcare

    Can digital transformation change surgical education for the better? On this episode of Digital Transformation Success, host Priscilla McKinney talks with guest and co-founder and CEO of Surgery Unified, Dr. Mark Soliman, about the innovative SurgeOn platform and its impact on the medical field. Dr. Soliman, chief of colorectal surgery at Advent Health Digestive Health Institute, brings his extensive background in surgical education and advanced robotic colorectal surgery to the conversation. Soliman describes SurgeOn as a digital transformation platform for surgical networking and education. He describes it as a mixture of professional social media platforms, tailored specifically for surgeons. The platform aims to address issues in surgical education by providing a cohesive space for learning, networking, and professional development. The conversation explores how SurgeOn is transforming surgical education through digital innovation. Soliman explains that the platform enables surgeons to search, sort, and filter operative videos down to specific steps, allowing for targeted learning. This approach to digital transformation in healthcare aims to improve surgical techniques and patient outcomes. Soliman discusses the broader implications of this digital transformation solution for the healthcare industry. He emphasizes the importance of including medical device manufacturers and industry representatives in the platform, albeit with restricted access. This collaborative approach ensures that product development is informed by real surgical needs, potentially leading to better tools and techniques. The platform's focus on privacy and identity verification is also highlighted as crucial for maintaining a professional and trustworthy environment. "SurgeOn… fundamentally,” Soliman explains. “Is a surgical networking and education platform." Finally, Soliman shares an example of how SurgeOn has directly impacted patient care by enabling surgeons to learn from shared experiences of managing complications. He discusses the platform's potential for expanding to include other healthcare professionals and international users, while maintaining strict identity verification processes. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit https://insightsmarketingday.com/ and get your tickets today! Learn more about your ad choices. Visit megaphone.fm/adchoices

    32분
  4. Demystifying Emerging Technologies for Entrepreneurs of Color and Underserved Communities with Ifiok and Monk Inyang

    7월 16일

    Demystifying Emerging Technologies for Entrepreneurs of Color and Underserved Communities with Ifiok and Monk Inyang

    Can AI break barriers for underserved communities? On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney talks with brothers Ifiok and Monk Inyang, co-founders of 1st Street Partnerships, about empowering entrepreneurs and creators of color through the emerging technology of generative AI. Growing up in a poorer, working-class environment in Newark, NJ, the Inyang brothers understand the challenges faced by underserved communities. They recognize that a lack of resources often means these communities have no cushion to fail, with minor setbacks potentially setting them back years if not decades. But there is a solution, and it lies not just in providing hardware like laptops, but in harnessing the power of generative AI. Their approach involves providing strategies for modern problem-solving, identifying necessary tools, and teaching how to use them effectively. This education-focused method helps build a supportive community, fostering B2B-cross-team collaboration.   "The way [underserved communities] interact with AI can be a very embracing moment,” Ifiok explains. “We can use it to break down the biases that we have… that keep brilliant minds out of certain industries." McKinney and the Inyang brothers also highlight the compounding barriers these communities face, noting that most industry gatekeepers are not people of color. They see AI as a game-changer, offering entrepreneurs less expensive, entry-level solutions. Their vision extends to partnering with academia, government, and public service organizations to increase access and expand the community of AI users. Sponsors: Looking for the right space to mix and mingle with corporate researchers and insights professionals who are moving the industry forward? Ready to take your skills to the next level and get connected within the consumer insights space? Join Little Bird Marketing at the Corporate Researcher's Conference, presented by the Insights Association. This conference is designed specifically for client-side insights leaders and practitioners who are committed to advancing the profession. We’ll talk about shifts in society, buyer’s beliefs, preferences and advances in technology.  You’ll hear from innovative researchers and insights visionaries showcasing their groundbreaking work and sharing strategies to manage change and innovation. Visit insightsassociation.org/events for more information. Register today and let us at Little Bird Marketing know you’re coming. We’d love to meet up in person. Get your research done anywhere around the world quickly and efficiently with Gazelle Global!  Are you looking for experts and tools to collect research data worldwide? Global sampling, field management, data collection? These are just some of the services that Gazelle Global provides with much, much more!  Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

    26분
  5. Building Your Social Influence with a Thought Leadership Strategy with Dan Wasserman

    6월 18일

    Building Your Social Influence with a Thought Leadership Strategy with Dan Wasserman

    If there is a king of thought leadership on AI in healthcare market research, today’s guest might be it.  On this episode of Digital Transformation Success, host, digital transformation specialist and Little Bird Marketing CEO Priscilla McKinney, along with guest and KJT COO Dan Wasserman, discuss the importance of networking and thought leadership in today’s digital world. As an accomplished operations leader with extensive experience in digital strategy, research, and technology, Wasserman leads his company’s strategy and AI initiatives, advancing innovation and corporate sustainability, while at the same time upholding ethical standards.  Wasserman shares insights into his role leading strategy and the AI initiative at KJT, emphasizing the importance of formalizing a company's voice through building relationships and fostering a strong employee base, as well as his approach to thought leadership, focusing on experimental AI and his commitment to authentic and original content. One of his top posts stems from his frustration with AI chat bot cheat sheets, highlighting his dedication to practical and useful information. “The things that got the best feedback,” Wasserman explains. “[Was] when I was providing some valuable resource to [people].” Wasserman also shares valuable lessons learned through teamwork and networking. He notes that while everyone has unique experiences, combining them can create a sum greater than its parts. To mitigate potential blind spots, Dan and his team prioritize communication and positive affirmation, often sharing useful information with a simple, “Hey, I thought you might like this.” This approach underscores the importance of continuous learning and improvement. His perspective highlights the continuous journey of improvement and the collective strength derived from collaborative efforts. By commenting on others' work and accepting feedback, he ensures that he and his team remain adaptable and forward-thinking in the ever-evolving landscape of AI and healthcare research. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. But don’t let the learning stop there, because we have a GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy.  Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawing to be held at stated date) Learn more about your ad choices. Visit megaphone.fm/adchoices

    22분
  6. Emerging Technologies in AI that are Accelerating Digital Transformation with Jason Sherman

    6월 4일

    Emerging Technologies in AI that are Accelerating Digital Transformation with Jason Sherman

    AI ain’t just for the big guys anymore.  On this episode of Digital Transformation Success, host and CEO of Little Bird Marketing, Priscilla McKinney, and guest Jason Sherman discuss how AI is revolutionizing community engagement and communication.  A successful innovator, award-winning filmmaker, published author, and tech startup expert, Sherman is the CEO and co-founder of both the video friendship app Spinnr and the AI creation platform Vengo AI, and has been featured in major media outlets like the Wall Street Journal, USA Today and The Verge, among others. Reflecting on the pandemic, when loneliness was at an all-time high, Sherman highlights how the internet, initially meant to connect people, often did the opposite. In response, he launched Spinnr to foster positive interactions among people with similar hobbies and interests, extending these connections into the real world. Spinnr encourages community engagement and combats the isolation exacerbated by the digital age. Along with Spinnr is Vengo AI, which emerged to meet the demand from Spinnr customers who wanted to customize their own AI programs, as Spinnr's technology remained closed source. As he explains, user feedback is crucial in overcoming challenges and improving AI technologies, a common practice in the field. The creator marketplace is a significant factor behind Vengo’s success, allowing users to train their AI to read various data and interact authentically with followers. “We are democratizing AI,” Sherman explains. “We are giving it to the people [for free], so you can now use it just like the big boys are doing.”  Sherman and McKinney also discuss the financing involved in the digital transformation experience, like securing grants and investors, while bigger companies like Microsoft and Nvidia backing similar initiatives, as well as the importance of training AI to understand human interactions, enabling it to respond naturally and engage more effectively with users. This approach not only enhances the user experience but also broadens the accessibility of AI technologies, making them available to a wider audience. Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:   Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. But don’t let the learning stop there! Join Fieldwork and the insights industry on Tuesday, July 9th, as we celebrate Global Focus Group Day! This day is all about recognizing the heroes of market research - those who dive into conversations to uncover the insights that shape business decisions. It’s a day to honor the power of face-to-face interactions and the "AHA" moments they bring. Want to join the celebration? It's simple! On July 9th, use the hashtags #GlobalFocusGroupDay and #FaceToFaceMRX on social media. Share your stories, inspirations, challenges, and triumphs in qualitative research. And don’t forget to sign up at fieldwork.com/global-focus-group-day to receive a celebration box in the mail! So, mark your calendars for July 9th. Use #GlobalFocusGroupDay and #FaceToFaceMRX. Celebrate the amazing work that drives impactful business decisions. Happy Global Focus Group Day! Learn more about your ad choices. Visit megaphone.fm/adchoices

    30분
  7. Using Emerging Technologies for Better Sales and Marketing Alignment with Neil Dixit

    5월 7일

    Using Emerging Technologies for Better Sales and Marketing Alignment with Neil Dixit

    And who says talking to computers isn’t beneficial? On today’s episode of Digital Transformation Success, host and digital transformation specialist Priscilla McKinney, is joined by guest Neil Dixit, a veteran leader in digital research and insights who brings over 20 years of expertise to the forefront of innovation. They discuss the quickly emerging technology of AI and its integration into business.  As the founder and CEO of Glimpse, a next-generation research platform, Dixit's vision has reshaped the landscape of digital market research. Launched in 2021, Glimpse has quickly gained traction, attracting a prestigious client roster including Hubspot, Diageo, Google, and Ogilvy. McKinney and Dixit highlight Glimpse's transformative journey, from decoding human language to pioneering B2B market automation. Its arsenal of AI tools streamlines the research process, crafting personalized content and hypothetical personas for users to interact with. This innovative approach empowers businesses to pose questions and receive tailored responses, identifying and subsequently segmenting potential audiences with precision. “By taking quantitative elements,” Dixit explains. “And applying [them] to conversational questions, we saw a unique opportunity to understand, [with] a bit more nuance, how people make their decisions.” Join us as we delve into the future of market research and discover how AI is leading the charge toward actionable insights in real time.   Sponsors: Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today! Looking for the right space to mix and mingle with corporate researchers and insights professionals who are moving the industry forward? Ready to take your skills to the next level and get connected within the consumer insights space? Join Little Bird Marketing at the Corporate Researcher's Conference, presented by the Insights Association. This conference is designed specifically for client-side insights leaders and practitioners who are committed to advancing the profession. We’ll talk about shifts in society, buyer’s beliefs, preferences and advances in technology. You’ll hear from innovative researchers and insights visionaries showcasing their groundbreaking work and sharing strategies to manage change and innovation. Visit insightsassociation.org/events for more information. Register today and let us at Little Bird Marketing know you’re coming. We’d love to meet up in person. Learn more about your ad choices. Visit megaphone.fm/adchoices

    24분
  8. LIVE from IIEX - What Brands Need for Greater Influence on Today's Consumers with Henry Bremhorst and Ryan Wagner

    4월 29일

    LIVE from IIEX - What Brands Need for Greater Influence on Today's Consumers with Henry Bremhorst and Ryan Wagner

    The biggest mistake a business can make is to ignore data they may already have. On today’s episode of Digital Transformation Success, recorded live at the Greenbook IIEX Conference in Austin, TX, host and digital transformation specialist Priscilla McKinney and guests Henry Bremhorst and Ryan Wagner delve into what brands require to exert greater influence on today's consumers. Bremhorst, with over a decade of experience in media intelligence and senior director at Meltwater, specializes in leveraging data insights to drive brand advancement, collaborating with communicators, marketers, and PR professionals to break down barriers and employ a data-driven approach. Wagner, a data-driven digital innovator renowned for his expertise in partnerships and technology and current Head of Partnerships at Point 600, specializes in data visualization, unlocking insights and informing strategic decision-making, constantly pushing the boundaries of technology and data analysis. McKinney, Bremhorst and Wagner tackle the pervasive issue of data ignorance in the business landscape, emphasizing the critical need to initiate conversations. Astonishingly, 70% of first-party data remains untapped, underscoring the importance of data preparation to harness this valuable resource effectively. “There’s a lot of news and social media content out there,” Bremhorst explains. “If you don’t have a net… you don’t have the effective tools to pull in the fish, then you’re probably going to be making a mess.”  The trio also explores modern A.I. solutions for analyzing internal marketing and sales data, integration and automation and the subsequent task of humanizing it for customers and influencers alike.  Join us as we unravel the benefits of data-driven marketing, as well as potential hurdles to overcome.  Sponsors: Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:  Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. But don’t let the learning stop there, because we have a GIVEAWAY ALERT! Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy.  Enter to win this exciting package of goodies to start building your influence today! Get ready for another amazing Insights Marketing Day! It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results. This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar. Visit littlebirdmarketing.com/insights-marketing-da

    44분
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You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Hosted by author and serial entrepreneur, Priscilla McKinney. Learn more at www.digitaltransformationsuccess.com

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