Your Brand Sucks – with Ernburn – Episode #518

In this episode of Live On Purpose Radio, branding expert Ernburn joins Dr. Paul for a discussion about how principles of positivity mesh with your branding strategy. Ernburn also shares his F.I.R.E. with us. F: Find your brand spark. I: Identify your target customer. R: Realize your core belief. and E: Establish your brand adjectives.