49 min
LivePerson CMO Amber Armstrong on Building a Robust ABM Strategy to Target the Right Clients to Make the Biggest Impact Marketing Trends
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- Marketing
LivePerson CMO, Amber Armstrong, discusses how her team is utilizing ABM to drive alignment between marketing and sales, and why conversational intelligence is making it possible to snap the conversation bottleneck between consumer and brand.
LivePerson CMO, Amber Armstrong, discusses how her team is utilizing ABM to drive alignment between marketing and sales, and why conversational intelligence is making it possible to snap the conversation bottleneck between consumer and brand.
49 min