Living the brand—building a top-performing team with Altea Active

Key Takeaways:

[00:07:35] Know your target demographic in detail. Altea Active specifically targets university-educated customers, who are statistically more likely to prioritize health and consider fitness “an unconditional spend,” Nolan says.

[00:18:03] Building a team is serious business. Altea Active’s hiring process is rigorous—sometimes involving as many as four interviews, depending on the position—and so is onboarding.

[00:20:52] As the company grows, be open to adapting your service offerings, but don’t give up your core values. Altea Active customizes its services and facilities to local customer preferences, but its core offering remains the same: “the service and execution of a premium fitness product.”

[00:29:30] Look after yourself. Nolan emphasizes that you can’t build a team of high performers if you’re a physical and emotional wreck. Take time to stay in shape, enjoy life and give your employees a model upon which to base their own journeys.