Lizzie Peirce: How Can You Turn Your Creative Passion into a Profitable Business?

Lizzie Pierce is a Toronto-based business owner, content creator, and passionate advocate for young creatives. Lizzie took a leap of faith, leaving her full-time job at a production company to build her own entrepreneurial empire. Alongside fellow YouTuber Chris Hau, Lizzie co-founded Know Hau Media Operations Inc., a successful creative agency that has partnered with global brands like Corona, Toyota, Mercedes-Benz, Meridian Credit Union, and The Scotland Tourism Board.

With a background as a Producer/Director in the corporate world, combined with her expertise in photography and cinematography, Lizzie launched her own company, Aluna Media. Through Aluna Media, she began producing educational content on YouTube, from short films to photography and video tutorials. Lizzie also shares fun vlogs and Q&A sessions, showcasing her authentic sense of humor and engaging personality.

Lizzie's mission is to inspire and empower young creators, particularly women, to pursue their own creative businesses. She offers practical tips, guidance, and motivation to help her audience start their own projects and take control of their futures. Her YouTube channel has garnered over 300,000 followers, and she has formed partnerships with industry-leading brands such as Adobe, Google, and Travel Alberta.

Through her work, Lizzie wants to show that creative careers can be fulfilling, fun, and financially rewarding. Her goal is for young women to look at her journey and think, "If she can do it, I can do it too.”

During the show we discuss:

• Transitioning from Full-Time Production to Running Your Own Creative Business
• Overcoming Imposter Syndrome and Building Confidence
• First Steps for Turning a Side Hustle into a Full-Time Creative Business
• Systems/Tools for Organizing, Tracking Expenses, and Managing Projects
• Attracting and Working with High-Profile Clients (e.g., Toyota, Mercedes Benz, Google)
• Building Efficient Systems for Editing and Client Communication
• Importance of Mentorship in Growing Your Creative Business
• Creating a Social Media Strategy to Convert Followers into Paying Clients

Show resource/s:

https://www.lizziepeirce.com/meet-lizzie