97 episodes

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

LMA Podcast LMA Podcast

    • Education
    • 4.9 • 7 Ratings

The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law.

    Next-Generation News and Client Alerts

    Next-Generation News and Client Alerts

    Episode: 97

    Series: SIG Share-Out

    Episode Description:
    News and client alerts are great ways to build your firm’s business and keep in touch with clients and future prospects. In the latest SIG-Share Out podcast, Sumathi Pundit (Kaitongo Inc.) joins Competitive Intelligence SIG Co-chair Amy Wisinski (Winston & Strawn LLP) to discuss the current and future landscape of news and client alerts, and ways for attorneys to use these alerts to become trusted advisors with market intelligence.

    Speakers:
    Sumathi Pundit, Founder and CEO, Kaitongo Inc.
    Amy Wisinski, Senior Manager, Marketing Data Analytics & Technology, Winston & Strawn LLP

    Series Description:
    The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

    • 26 min
    Making the Case for Client Value Teams

    Making the Case for Client Value Teams

    Episode: 96

    Series: SIG Share-Out

    Episode Description:
    With client expectations shifting and a want for law firm partners to manage the client relationship, it’s wise for firms to consider building a client value team. Julie Henson (Taft) and Allison Nussbaum (Pitchly) join Amber Bollman (Barns & Thornburg) to discuss what sets the stage for a successful client value team and how firms can deliver more client-centered service through them.

    Speakers:
    Amber Bollman, Director of Key Client Services, Barnes & Thornburg LLP (Host)
    Julie Henson, Chief Client Officer, Taft
    Allison Nussbaum, Vice President of Client Value, Pitchly

    Series Description:
    The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

    • 33 min
    Being a Great Leader In the Legal Marketing Industry

    Being a Great Leader In the Legal Marketing Industry

    Episode: 95

    Series: Strategies LIVE!

    Episode Description:
    In today’s ever-changing work environment, what does it take to be a great leader in the legal marketing industry? Chandler Luzon (Bennett Jones) and Natasha Tucker (Bennett Jones) share their thoughts on this question, as well as insights into various leadership styles and approaches, in this episode of Strategies LIVE!

    Speakers:
    Chandler Lauzon, National Director, Business Development & Client Success, Bennett Jones LLP
    Natasha Tucker, Director, Business Development Operations, Bennett Jones LLP

    Series Description:
    The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

    • 20 min
    Marketing and Technology: How a Communicative Relationship Can Yield Valuable Results

    Marketing and Technology: How a Communicative Relationship Can Yield Valuable Results

    Episode: 94

    Episode Description:
    Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational structures, the importance of establishing effective and open communication processes between departments, and share stories in which these efforts resulted in successful projects.

    After listening to this 30-minute podcast, you'll learn practical tips for working together effectively and take away examples that can be implemented for your own success.

    Speakers:
    Britton Choi, Chief Information Officer, Sheppard Mullin Richter & Hampton LLP
    Erin Corbin Meszaros, Chief Business Development and Client Service Officer, Eversheds Sutherland
    Tara Patterson, Marketing Technology Manager, Orrick (host)
    Ali Shahidi, Chief Innovation & Client Solutions Officer, Sheppard Mullin Richter & Hampton LLP
    Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP

    About LMA's Podcast:
    The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts and Apple Podcasts.

    About This Collaboration
    Both ILTA and LMA recognize that collaboration can only add value and aim to continue this discussion with additional content through the rest of 2022. Keep an eye out, share this podcast with a colleague and let us know what think!

    • 30 min
    How Great Marketers Overcome Attorney Apathy To Win Trust And Deliver Results

    How Great Marketers Overcome Attorney Apathy To Win Trust And Deliver Results

    Episode: 93

    Series: SIG Share-Out

    Episode Description:
    Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing results.

    Speakers:
    Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator)
    Tony Nasharr, Shareholder, Polsinelli PC
    Debra Pickett, Principal Consultant, Page 2 Communications (moderator)
    Stephen Walton, Regional Marketing Manager, Polsinelli PC

    Series Description:
    The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

    • 31 min
    Implementing A New CRM For Improved Business Development

    Implementing A New CRM For Improved Business Development

    Episode: 92

    Series: Strategies LIVE!

    Episode Description:
    For law firms looking to improve and grow relationships with clients, they must utilize modernized customer relationship management technology. In this episode of Strategies LIVE!, James Barclay and Michelle Woodyear discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system.

    Speakers:
    James Barclay, CEO, Passle Inc (Host)
    Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP

    Series Description:
    The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.

    • 35 min

Customer Reviews

4.9 out of 5
7 Ratings

7 Ratings

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