Brand Design Masters Podcast

Philip VanDusen
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Brand Design Masters Podcast

The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Creative Economy.

  1. David Brier - author, 'Rich Brand, Poor Brand'

    -6 J

    David Brier - author, 'Rich Brand, Poor Brand'

    Episode sponsored by: Wix Studio https://wixstudio.com In this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, discussing whether it is a bold risk or a disastrous move.  They explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed to stay ahead.  David shares insights into building a resilient and innovative company culture, drawing on examples from his extensive industry experience.  The conversation provides deep understanding of the underpinnings of successful brand strategy and the vital role of a team-oriented culture. Topics •  Jaguar Rebrand Controversy •  Committees and Corporate Culture •  David's New Book: Rich Brand, Poor Brand •  Nike's Internal Memo and Its Impact •  Recognizing and Fixing Broken Cultures •  Final Thoughts and Takeaways David Brier's newest book 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' https://amzn.to/4glxcwn David Brier on LinkedIn https://www.linkedin.com/in/davidbrier/ David Brier on YouTube https://www.youtube.com/@Risingabovethenoise DDB International https://www.risingabovethenoise.com __________________________________ BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    38 min
  2. Loren Greiff - Navigating the Job Market Today

    9 DÉC.

    Loren Greiff - Navigating the Job Market Today

    Loren Greiff: Navigating the Job Market Today Episode Sponsored by: Wix Studio https://wixstudio.com On this episode of the Brand Design Masters podcast, Philip welcomes career coach and strategist Lauren Greiff. Her company PortfolioRocket is a proprietary career curriculum enabling people to GET FOUND for 80-85% of the job opportunities that are not posted online - a methodology that treats executive job seeking like what it really is: a strategic campaign to claim your worth.  In our chat, Loren shares her expertise in helping VP-level and above executives secure roles more quickly and earn more. She emphasizes treating the executive job search as a strategic campaign and discusses the importance of storytelling, network building, and maintaining relevance in the job market. Lauren also dives into the strategies to combat ageism and the role of personal branding in career advancement. The episode is filled with practical advice on leveraging one’s network and creating impactful content, making it a must-listen for job seekers and professionals aiming to elevate their careers. Topics: • Introduction to the Podcast and Guest • Addressing Ageism in Executive Job Searches • The Power of Storytelling in Career Building • Networking Strategies for Career Advancement • Building a Personal Brand and Content Creation • Lauren's Personal Journey and Career Advice • Current Trends and Final Thoughts Loren's Website: https://www.portfoliorocket.com/ Loren on LinkedIn: https://www.linkedin.com/in/lorengreiff/ Loren's podcast: Career Blast in a Half https://podcasts.apple.com/us/podcast/career-blast-in-a-half/id1670977528 __________________________________ BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    39 min
  3. How to Find Freelance Clients

    2 DÉC.

    How to Find Freelance Clients

    How to Find Freelance Clients Podcast sponsor: Wix Studio https://wixstudio.com This episode delves into effective methods for securing freelance clients. It explores two primary approaches: promotion, where you actively reach out to potential clients, and attraction, where you draw clients to you through strategic actions. Key topics include leveraging personal connections, the importance of personalized communication, the power of video messaging, and the use of advertising on platforms like Facebook, Google, and LinkedIn. The episode also covers the benefits of listing sites, the value of local community engagement, and the role of educational webinars and trainings. Additionally, it emphasizes the importance of building a comprehensive brand ecosystem and consistent content marketing. Finally, a 'secret weapon' strategy is revealed, focusing on using LinkedIn to jump directly into decision and action stages through well-crafted referral requests and free brand audits. #businessdevelopment #marketing #clientacquisition #graphicdesign #freelancing #salesfunnel • Introduction to Freelance Clients • Promotion vs. Attraction: The Two Ways to Get Clients • Leveraging Your Network: The Low-Hanging Fruit • The Power of Personalized Communication • Using Video to Stand Out • Old School Advertising Techniques • Effective Use of Listing Sites • Teaching and Training as a Business Development Tool • Building Your Brand Ecosystem • Content Marketing and Its Importance • The Secret Weapon: Jumping Directly to Decision and Action • Conclusion and Final Thoughts __________________________________ BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    38 min
  4. Email List Building Strategies & Tips

    25 NOV.

    Email List Building Strategies & Tips

    Email List Building: Strategies and Tips Podcast sponsor: Wix Studio https://wixstudio.com In this episode, the Philip discusses the importance of building an email list and offers practical advice on how to create and grow one effectively. Emphasizing the value of owning your marketing real estate, the speaker provides step-by-step guidance on acquiring email subscribers, choosing the right email service provider, and using content as a lure.  Various lead magnet ideas such as ebooks, checklists, and resource lists are explored, along with tips on promoting them via social media and partnership opportunities.  This episode underscores the significance of asking for signups and leveraging other platforms for visibility, while also stressing the efficacy of pop-ups despite their general unpopularity. #emailmarketing #emaillist #email #branding #marketing • Introduction to Email Marketing • Why Building an Email List is Crucial • Starting Your Email List from Scratch • Using Content to Attract Subscribers • Creating Effective Lead Magnets • Promoting Your Lead Magnets • Leveraging Partnerships and Appearances • Conclusion and Final Tips ___________________________________ BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    24 min
  5. Top 10 Branding Trends for Small Business in 2024

    18 NOV.

    Top 10 Branding Trends for Small Business in 2024

    Top 10 Branding Trends for Small Businesses in 2024 Podcast sponsor: Wix Studio https://wixstudio.com In this episode, the discussion centers on the top 10 branding trends that small businesses should focus on in 2024. The key trends highlighted include building a compelling digital presence, leveraging social media for branding, adopting sustainable and ethical branding practices, and personal branding for entrepreneurs.  Other crucial points cover the significance of content marketing, targeting niche markets, investing in brand strategy and storytelling, understanding the limitations of DIY design tools, utilizing technology in branding, and the benefits of networking and collaboration. The episode also features mentions of services like brand consulting and a mastermind community called Bonfire. #smallbusiness #branding #marketing #trends ___________________________________ BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    11 min
  6. Unfiltered Career Advice for Creative Pros

    11 NOV.

    Unfiltered Career Advice for Creative Pros

    Episode Sponsored by:  Wix Studio: https://wixstudio.com In this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating today's challenging job market. Drawing from over 30 years of experience, Philip emphasizes the importance of self-advocacy, understanding HR's role, building a personal brand, and maintaining a mindset of continual learning.  He also discusses industry ageism, the significance of networking, having a versatile skill set, and the complexities surrounding non-compete agreements. Additionally, Philip introduces 'Bonfire, the mastermind community aimed at helping mid to late-career creative professionals build their personal brands and professional independence. #creativecareers #graphicdesign #personalbranding #careeradvice 00:00 Introduction and Context 01:26 You Are Number One 02:13 HR is Not Your Friend 04:11 Career Insurance: Personal Brand 06:00 Ageism in Creative Industries 08:39 Networking: Who You Know Matters 10:58 Zen Beginner's Mind: Constant Learning 13:20 Skill Sets: T-Shaped vs. V-Shaped 14:48 Show Your Work: Navigating Non-Compete Agreements 18:28 Conclusion and Bonfire Community ________________________________________ BONFIRE MASTERMIND: https://philipvandusen.com.com/bonfire WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    25 min
  7. Investing in Yourself: with Branding Expert Robert Smith

    4 NOV.

    Investing in Yourself: with Branding Expert Robert Smith

    In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health.  Robert shares insights from his latest book 'Stop Looking for Zebras', which guides creative professionals on achieving long-term career success. Key topics include the relevance of human-driven creativity in the face of AI advancements, the significance of networking and mentorship, and strategies for maintaining passion and confidence in the creative industry. #branddesign #creativecareers #creativity #graphicdesign Episode Sponsored by:  WIX STUDIO: https://wixstudio.com ROBERT SMITH  Book: "Stop Looking for Zebras": https://a.co/d/54KQRlP ThinkSmith Website: https://www.think-smith.com/ 00:00 The Best Investment for Longevity in the Industry 00:25 Introduction to the Brand Design Masters Podcast 00:42 Meet Robert Smith: Branding Expert and Author 01:50 The Journey of Writing 'Stop Looking for Zebras' 03:49 Teaching Design: Beyond Technical Skills 08:33 Addressing Self-Confidence in Creative Careers 12:47 The Impact of AI and Automation on Design 17:58 Strategies for Creative Professionals to Stand Out 21:21 Marty Neumeier's Packaging Success 22:32 The Reality Behind Rockstar Designers 23:55 Investing in Yourself Post-COVID 26:35 The Power of Mastermind Groups 27:41 The Importance of Networking 35:45 Recognizing Career Transformations 37:06 Career Goals and Bear Traps 40:28 Conclusion and Final Thoughts ________________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ ____________________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    42 min
  8. Maureen Clough - Ageism in the Tech Industry

    28 OCT.

    Maureen Clough - Ageism in the Tech Industry

    In this episode, I sit down with Maureen Clough, a passionate advocate for age inclusion and the host of the popular podcast It Gets Late Early.  Maureen is a former journalist and director of strategic partnerships for a variety of tech companies turned speaker, podcaster, and career strategist for professionals over 40. Her advocacy has been highlighted in outlets such as Wired, Business Insider, and Inside Edition.  Maureen first caught my attention with a viral LinkedIn post reacting to the ageist language she discovered in Indeed’s Career Guide, a moment that ignited a broader conversation about the challenges facing seasoned professionals in today’s workforce. During this insightful conversation, Maureen shares her personal journey, the origins of her podcast, and the inspiration behind her mission to fight ageism in the tech industry. We explore the parallels and differences in how age discrimination manifests in various industry sectors, and Maureen offers actionable advice for shifting societal mindsets, improving hiring practices, holding companies accountable for their actions and embracing the value of intergenerational teams.  This episode is packed with valuable insights for anyone navigating a career in their 40s and beyond, and those looking to create more inclusive work environments. Episode Sponsored by:  WIX STUDIO: https://wixstudio.com Maureen Clough Podcast "It Gets Late Early": https://www.itgetslateearly.com/podcast Maureen Clough on LinkedIn: https://www.linkedin.com/in/maureenwclough/ #ageism #tech #personalbranding #careeradvice #careerdevelopment  ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/  ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip   GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen   ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    56 min
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À propos

The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Creative Economy.

Informations

  • Création
    Philip VanDusen
  • Années d’activité
    2020 - 2024
  • Épisodes
    144
  • Classification
    Tous publics
  • Copyright
    ©2019 Philip VanDusen
  • Site web de l’émission
    Brand Design Masters Podcast

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