Low-ticket part 2: Building Confidence & Trust

In today's episode of Cocktails, Coffee, & Conversations™, Tracie is joined by Sue McLachlan from the Unicorn Advisory to discuss the importance of low ticket offers in online business strategies. The conversation delves into the significance of gathering and using feedback, the role of trust in customer relationships, and how smaller priced offers can pave the way for larger investments. Sue shares her experiences with feedback and emphasizes the importance of maintaining integrity and setting clear expectations in sales messaging. Tracie emphasizes the responsibility of the buyer and the seller when it comes to creating and marketing these offers.

The episode offers a holistic view on experimenting with low ticket offers and the balance of creating value while building a trustworthy brand.

00:00 Embracing Negative Feedback

01:14 Introduction to Sue McLachlan

02:06 The Importance of Low Ticket Offers

02:36 Building Trust with Your Audience

07:39 The Role of Pricing Psychology

11:30 Handling Negative Feedback

20:06 Experimentation and Flexibility in Business

A free tool or two from our host and guest:

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Catch Sue on all things Kajabi

https://www.youtube.com/@suemclachlan/videos

Thinking about moving your digital business to Kajabi?

Sue offers a $1,000 bonus suite, including a 1:1 Kajabi strategy call when you use her link theunicornadvisory.com/kajabi

Already have Kajabi and want someone by your side to navigate it? Unicorn Heroes Kajabi Support membership is $27 per month and gives you access to live calls and Voxer support on all things Kajabi! theunicornadvisory.com/heroes

CREDITS

Music ColourfulSounds

Podcast Editor Maia McLachlan

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy