Loyalty Stories 35: Loyalty o’clock - Bob Salmasi

The 35th episode of the Loyalty Stories Podcast is live now, featuring our Partner Manager, Charlie Hawker, and Bob Salmasi, Founder of Bob’s Loyalty Shop. During our podcast, Bob went into details of his favorite programs, Meerkat by Compare the Market, and Get So Go Free by Nestle, their engaging strategies, as well as why loyalty technology vendors should combine traditional promo mechanics, creativity, and advanced technology to adapt to trends. Key Takeaways from Loyalty Stories 35: - Growing an engaged audience is more important than growing membership pay - Stepping up your content creation game is more essential now than ever - Youtube offers a big chance for brands to move beyond loyalty metrics New episodes every Tuesday! Don't forget to tune in by clicking on the follow button and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Bob Salmasi’s LinkedIn profile: https://www.linkedin.com/in/bob-salmasi-2707a56/