Loyalty Stories 39: Italy’s Take On Loyalty Programs - Cristina Ziliani

The 39th episode of the Loyalty Stories Podcast is here! This time, our Strategic Partner Manager NA, Gabor Vigh is joined by Cristina Ziliani, Professor of Marketing at the University of Parma. Cristina shared her perspective on loyalty trends, technology choices, the future of loyalty program management, and how more and more companies in Italy are adopting loyalty programs, raising the country’s penetration from 60% to 70%. Key Takeaways from Loyalty Stories 39: - Gen Z's importance is growing, showing strong engagement across loyalty programs. - Sustainability is becoming a core feature in loyalty programs, evolving from optional to essential. - Aspiring loyalty managers should pursue specialized education, which remains limited, but is critical for success. New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review! Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/ Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/ Check out Cristina Ziliani’s LinkedIn profile: https://www.linkedin.com/in/cristina-ziliani-4827033/