1 hr 38 min
Loyalty3.0, The Game Isn’t Soccer, It’s Being a Fan of Soccer, & Behind the Scenes of Adidas’ NFT w/ Tareq Nazlawy l Overpriced JPEGs #75 The Carly P Reilly Show
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- Technology
OPJ NFT Link: https://overpricedjpegs.cc/buy-opj-nft
🔐 LEDGER | STAX
Pre-order your Ledger Stax here: https://overpricedjpegs.cc/ledgerstax
I’ve always been a fan of Ledger, but as they are currently the sole sponsor of Overpriced JPEGs… I REALLY love them! Support Ledger and support OPJ by using the link above to pre-order your Ledger Stax!
✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨
https://bankless.cc/jpegs
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🚀 SUBSCRIBE TO NEWSLETTER: https://jpegs.banklesshq.com/
🎙️ SUBSCRIBE TO PODCAST: https://availableon.com/overpricedjpegs
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Timestamps:
0:00 Intro
3:27 The Loyalty3.0 Thesis
8:16 From Consumer to Cultural Economy
16:49 How Adidas Is Making Wear-to-Earn Happen
19:44 The Most Valuable Node in a Network
23:46 Engineering Spaces and Building Communities
29:31 How Does "The Journey" Add Value to an Item?
37:08 The Game of Being a Fan
44:41 How the Schedule of Sports Benefits an NFT Program
48:03 The Intersection of Sports Betting and NFTs
49:41 Questions From the Audience
50:00 How Can The Token Concept Click for You?
53:24 Fungible v. Non-Fungible
59:51 The Web3 Onboarding Process for New Brands
1:06:00 Engineering Your Comms Plan (the Right Way)
1:11:51 What Makes Web3 Loyalty Programs Unique?
1:15:44 Adidas' Approach to the Metaverse
1:20:23 Adidas' Initial Launch
1:25:32 What Was the Internal Reaction to the NFT Program?
1:31:02 How Is Backlash Handled Internally?
1:36:09 Outro
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Resources:
Tareq’s Twitter: https://mobile.twitter.com/tincantab
Science Magic Studios Site: https://www.sciencemagicstudios.xyz/
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Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.
Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets.
See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures
OPJ NFT Link: https://overpricedjpegs.cc/buy-opj-nft
🔐 LEDGER | STAX
Pre-order your Ledger Stax here: https://overpricedjpegs.cc/ledgerstax
I’ve always been a fan of Ledger, but as they are currently the sole sponsor of Overpriced JPEGs… I REALLY love them! Support Ledger and support OPJ by using the link above to pre-order your Ledger Stax!
✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨
https://bankless.cc/jpegs
------
🚀 SUBSCRIBE TO NEWSLETTER: https://jpegs.banklesshq.com/
🎙️ SUBSCRIBE TO PODCAST: https://availableon.com/overpricedjpegs
-------
Timestamps:
0:00 Intro
3:27 The Loyalty3.0 Thesis
8:16 From Consumer to Cultural Economy
16:49 How Adidas Is Making Wear-to-Earn Happen
19:44 The Most Valuable Node in a Network
23:46 Engineering Spaces and Building Communities
29:31 How Does "The Journey" Add Value to an Item?
37:08 The Game of Being a Fan
44:41 How the Schedule of Sports Benefits an NFT Program
48:03 The Intersection of Sports Betting and NFTs
49:41 Questions From the Audience
50:00 How Can The Token Concept Click for You?
53:24 Fungible v. Non-Fungible
59:51 The Web3 Onboarding Process for New Brands
1:06:00 Engineering Your Comms Plan (the Right Way)
1:11:51 What Makes Web3 Loyalty Programs Unique?
1:15:44 Adidas' Approach to the Metaverse
1:20:23 Adidas' Initial Launch
1:25:32 What Was the Internal Reaction to the NFT Program?
1:31:02 How Is Backlash Handled Internally?
1:36:09 Outro
------
Resources:
Tareq’s Twitter: https://mobile.twitter.com/tincantab
Science Magic Studios Site: https://www.sciencemagicstudios.xyz/
------
Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.
Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets.
See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures
1 hr 38 min