Ludovic is an entrepreneur and keynote speaker on the topics of sensory, marketing, and innovation in research. As chairman and founder of Haystack he supports the world’s leading FMCG, Personal Care, and Healthcare companies with innovations in the area of sensory experience. His passion lays in optimizing consumer experience by using the power of multi-sensory insights to build the connection between emotions and brands.
Ludovic has been active in sensory research for over 20 years. He is a member of the Board at the European Sensory Network, President of Cube (Consumer Understanding Belgium) and Fellow at the KU Leuven University.
Haystack on LinkedIn: https://www.linkedin.com/company/haystack/
Haystack website: https://www.haystack-consulting.com/
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