Luke Ruffing

In episode three of The Thing About Sales I am talking to Luke Ruffing.

Luke is currently an Account Executive at PandaDoc in Saint Petersburg, Florida. He was homeschooled all the way from Kindergarten through high school and then after high school, he spent a few years working and saving. After this, he went through the Praxis program. Luke is known throughout the Praxis community as someone who truly crushed the apprenticeship at his business partner, and he has continued to crush it ever since.

Luke also has a highly competitive sports background having played golf all while growing up achieving scratch at 16 years old and attaining top 10 in Juniors in the New England area, a highly competitive area for golfers.

In the interview, we talk about how golf impacted his sales career, how his homeschooling background increased opportunity, moving from a little town in Maine to SanFrancisco, his unique strategy for cold calling, how to create conversation with others, important software to learn, and plenty more.

Luke has a super down to earth approach to the work he has accomplished, and his no-nonsense approach to sales was incredibly enlightening to me, someone who has no experience in sales.