Make Content People Want vs. Ads They Skip | Steve Pratt

Content is everywhere. And that makes attention, especially our prospects’ and customers’ attention, a hot commodity. Because every company and brand is competing for the same, very limited set of eyes.

In this episode, Mark Drager explores uncomfortable truths about paid advertising with Steve Pratt, the author of Earn It: Unconventional Strategies for Brave Marketers. Steve shares why your team needs to leverage unconventional marketing strategies to earn attention - rather than trying to buy it.

In this episode, you’ll learn:

• Why traditional advertising isn’t working

• How Dell transformed its brand perception without relying on ads

• Why you need to take bold, unconventional steps to gain a loyal audience

• The unexpected impact of long-form content

• Why providing value is more important than visibility 

• How you can harness creativity and storytelling to compete with major brands 

Steve Pratt is the co-founder of The Creativity Business, which offers speaking, workshops, and consulting to help companies develop differentiated content, marketing, and messaging that earns attention. He’s also the co-founder of the world’s first branded podcast agency, Pacific Content, named one of Entrepreneur’s 100 Brilliant Companies. 

Ready to earn your audience’s attention and see real results from your marketing? Listen now!

Connect with Mark Drager on LinkedIn → https://hi.switchy.io/markdrager