102 episodes

The Make Each Click Count Podcast features expert guests and insights that provide actionable advice for growing your online business. Discover how to accelerate your sales and profits while making sure you are getting the absolute most from your online marketing.

The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

Andy Splichal has been specializing in running paid click campaigns for his clients for twenty plus years. He specializes in Google Ads and specifically using Google Shopping to generate profitable sales for private eCommerce clients.

Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that goes beyond just creating and optimizing Google Ads but all elements that go into effectively increasing conversion rates, sales, profits and ultimately growing your online business.

Make Each Click Count Hosted By Andy Splichal Andy Splichal

    • Business
    • 5.0 • 109 Ratings

The Make Each Click Count Podcast features expert guests and insights that provide actionable advice for growing your online business. Discover how to accelerate your sales and profits while making sure you are getting the absolute most from your online marketing.

The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

Andy Splichal has been specializing in running paid click campaigns for his clients for twenty plus years. He specializes in Google Ads and specifically using Google Shopping to generate profitable sales for private eCommerce clients.

Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that goes beyond just creating and optimizing Google Ads but all elements that go into effectively increasing conversion rates, sales, profits and ultimately growing your online business.

    Growing Your eCommerce Business Through SMS Texting With Osa Gaius

    Growing Your eCommerce Business Through SMS Texting With Osa Gaius

    This episode features Osa Gaius, the Founder and CEO of Parrot, a leading eCommerce texting expert and mobile experience wizard who helps eCommerce businesses increase revenue and customer service retention with texting.
    Osa dives deep into how a company can use texting to increase its business. Learn how texting can hurt your business and are there some really bad mistakes you could make?
    Osa shares some best practices that help a company become more successful with a texting strategy. Find out if there are some industries that have more success than others when it comes to texting.
    Discover what are some of those privacy rules and if Osa sees, even more, coming in in the next 12-18 months.
    Episode Action Items:
    To find more information about Osa, visit getparrot.com

    • 31 min
    $100 to Seven Figures with Robyn Johnson

    $100 to Seven Figures with Robyn Johnson

    This episode features Robyn Johnson, the CEO of Marketplace Blueprint. She is one of the country’s foremost leaders in selling and marketing products on Amazon.com. She initially started her business with $100 at a garage sale and built it to $1M in just a few years.
    Learn more about Robyn’s ecommerce story and what she thinks about the opportunity for new Amazon sellers compare to when she began.
    Discover why Robyn thinks it is better to sell on Amazon instead of growing your own website and the quickest ways to grow your ecommerce business on Amazon in 2022. Find out how she sees a significant increase in velocity in terms of FBA Fulfillment by Amazon.
    Robyn also shares the tools that she uses to determine the profitability of selling on Amazon.
    Find out more on the type of products she has seen having the most success on Amazon and her one piece of actionable advice for people who are just starting to sell their products on Amazon.
    Episode Action Items:
    To find more information about Robyn’s company, go to marketplaceblueprint.com
    ABOUT THE HOST:
    Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).
    He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).
    New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)
    (https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

    • 40 min
    A Technology That Predicts What Your Customers Will Buy Next with Shanif Dhanani

    A Technology That Predicts What Your Customers Will Buy Next with Shanif Dhanani

    This episode features Shanif Dhanani, the co-founder and CEO of Apteo. Apteo helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next.
    Discover Shanif’s thoughts on predicting what a customer is going to buy next and how can a company use that knowledge to grow its business.
    Shanif shares the tools to use when reaching those different segments of customers. He explains some of the challenges that they struggle with and getting results for clients.
    Episode Action Items:
    To find more information about Shanif, visit https://www.apteo.co/ (www.apteo.co) or contact him directly at shanif@apteo.co
    ABOUT THE HOST:
    Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).
    He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).
    New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)
    (https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

    • 28 min
    Personalizing User Interactions With Quizzes & More with Gen Furukawa

    Personalizing User Interactions With Quizzes & More with Gen Furukawa

    This episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz.
    He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation.
    He dives deep into some of the ways that can personalize interactions with browsers and he shares the conversion according to their case study.
    Episode Action Items:
    To find more information about Gen, email gen@prehook.com and
    visit www.prehook.com
    ABOUT THE HOST:
    Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).
    He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).
    New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)
    (https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

    • 33 min
    Growing Your eCommerce Business Through Facebook Advertising

    Growing Your eCommerce Business Through Facebook Advertising

    This episode features Konstantinos Doulgeridis, the author of The Power To Sell Anything: Create and Scale To A 7+ Figure E-Commerce Business Using Facebook and Instagram Ads.
    Find out why Konstantinos thinks that Facebook is the way to go when looking to sell your products online. He shares what he sees is some of the biggest mistakes that people make advertising their products on Google or on Facebook.
    Konstantinos discusses some of the best indicators that a Facebook campaign is going to be successful. He dives deep into conversion campaigns and using creatives.
    He shares running conversion ads, getting started running Facebook ads, and one piece of actionable advice to somebody thinking of starting to run ads using Facebook. He also gives caution to companies when looking to hire an agency to run their ads.
    Episode Action Items:
    To find more information about Konstantinos, visit his https://www.youtube.com/channel/UCkNUuotRNYCtM9Aca4gwelg (YouTube) and
    https://www.amazon.com/Power-Sell-Anything-Commerce-Instagram/dp/B08Z8BT58Q (The Power To Sell Anything)
    ABOUT THE HOST:
    Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).
    He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).
    New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)
    (https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

    • 42 min
    Using Your Website Data To Find The Actions That Will Move The Needle With JJ Reynolds

    Using Your Website Data To Find The Actions That Will Move The Needle With JJ Reynolds

    This episode features JJ Reynolds of Mediaunthentic.
    Discover the keys to identify what is and what isn't working with your website numbers and track the data. JJ talks about helping clients set up their analytics properly by specializing in customizing things.
    JJ believes that a company can grow in a predictable manner by measuring its numbers and metrics on an ongoing basis. He shares some quick ways you can use your Google Analytics historical data to take action that will increase your sales
    He discusses the action to take based on different traffic sources that are driving conversions or goals. JJ shares his favorite success story of identifying something that really changed the direction of their company.
    Episode Action Items:
    To find more information about JJ or to learn more about mediauthentic, visit: https://mediauthentic.com/ (https://mediauthentic.com/)
    ABOUT THE HOST:
    Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com/ (https://www.makeeachclickcountuniversity.com).
    He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).
    New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)
    (https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

    • 27 min

Customer Reviews

5.0 out of 5
109 Ratings

109 Ratings

malfoxley ,

Great show!

Andy, host of the podcast, highlights all aspects of digital marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

benigeri ,

Great Insights

Great interviewer and guests. Learn something useful in each of the episodes I’ve listen too. Thanks for helping me scale my business!!!

Bettie 2445 ,

Actionable information

Love this podcast. Always informative with actionable advice and information. Andy is so fun, articulate and easy to listen to. Keep it up!!

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