Unthinkable with Jay Acunzo

Jay is a genius at putting stories together. Each podcast is like a master class in storytelling 🙏

I don't normally write podcast reviews on iTunes since I switched to Android but I resurrected my Apple ID for this review because I feel so strongly about this show. As a designer in a business world, I've always been weary of using the word "art" when it comes to business, but as Jay describes in his episode "The Thing About Art", making art (AKA good content) is exactly what businesses should be trying to do to differentiate themselves. Not just become another commodified expert, but make work that resonates with real people, asking questions with uncertainty and creating true impact by not saying "trust us, this is how you should do things" but instead "why do we do things this way? I don't know, but let's figure this out together." It builds trust rather than forcing it. Every episode I've listened to has left me feeling inspired and eager to learn more and think differently about the challenges I'm facing. Seriously, if you're creating content or building a brand and you're NOT subscribed, you're totally missing out!

Unthinkable is easily one of the most genuine and value-packed podcast for creators and entrepreneurs of any stage. This show needs to be part of your weekly content diet. I appreciate the variety of episodes, the super practical takeaways, and the sincere humility of Jay to give all this amazing knowledge to the listeners for free. Thanks for all you do and keep up the incredible work! 🙌

Jay is among the very best at taking an idea and simultaneously paring it down to its most powerful elements while expanding it into a driving force that inspires creativity and thoughtfulness. Said another way, this show is fantastic, the content is like kindling on an idea flame, and Jay is one wicked smart dude.