Make Sure You’re Doing These Rebranding Essentials - Alex Sanfilippo [484]

Whether it’s a podcast, a business, or an event, Alex Sanfilippo shares his invaluable experiences and the strategic steps necessary for a successful rebrand. This conversation is a must-listen for anyone considering a rebrand or interested in refining their brand’s alignment with its vision and audience.

WHAT TO LISTEN FOR

• How rebranding can better align your podcasting and business goals

• The role of community and education in brand events 

• Challenges of rebranding and the importance of clear communication

• Unique benefits of attending live events vs. listening to podcast replays

• A rollout process of monitoring and adjusting the rebranding efforts

RESOURCES/LINKS MENTIONED

• Ep62: The Best Way To Collaborate With Other Podcasters - Alex Sanfilippo

• PodMatch

• Text Expander

• Mighty Networks

• Demio

ABOUT ALEX SANFILIPPO Alex Sanfilippo is an entrepreneur and the founder of PodPros, a software company specifically focused on independent podcast hosts and their guests to elevate their voices through podcasting and be heard. Alex and the team at PodPros have developed popular podcasting software services such as PodMatch, PodcastSOP, and PodLottery. In addition, Alex is also the host of the top-rated podcast podcast, Podcasting Made Simple, and is one of the most sought-after educators and public speakers in the podcasting industry.

CONNECT WITH ALEX

• Website: Alex Sanfilippo

• Podcast: Podcasting Made Simple | Apple Podcasts and Spotify

CONNECT WITH US

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QUOTES

• “When considering a rebrand for a business, event, podcast, or whatever, we have to think strategically. You can't just go for it and see what happens.” - Alex Sanfilippo