High-Key Growth | The Podcast

Geena Greguric
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High-Key Growth is here to help early-stage founders, solopreneurs, and marketers learn how to achieve rapid growth while running extremely lean. Join marketing expert Geena Greguric as she sits down with founders, marketers, and other growth experts as they share how they reinvented the wheel so you don’t have to. 

Tập

  1. Making Account Based Marketing a Key Tool in Your Marketing Strategy

    28 THG 1

    Making Account Based Marketing a Key Tool in Your Marketing Strategy

    Learn how to unlock the potential of Account Based Marketing (ABM) and take your growth strategy to the next level on this episode of High-Key Growth. Listen in as Sendoso’s Co-CEO, Kris Rudeegraap, offers insights into why AMB has become a game-changing strategy for businesses.  In this episode, Kris covers: How to identify and target the right accounts to maximize ABM successCost-effective ways for early-stage companies to implement ABM strategiesTips for aligning sales and marketing teams to deliver personalized, high-impact campaignsHot Links Sendosos Website Connect with Kris on LinkedIn Email Kris at kris@sendoso.com

    23 phút
  2. #010 - Early-Stage B2B Content Strategy

    26/09/2024

    #010 - Early-Stage B2B Content Strategy

    Content marketing is a critical piece of the puzzle for B2B businesses, but is often one of the most challenging pieces to execute when you have very little bandwidth during the early stages of growth. Beam Content Co-Founder, Brooklin Nash, shares tips and tricks for building a content-driven brand as a founder or solo marketer.  In this episode, Brooklin covers:  Low-cost market research and validation tools and processesCritical elements of effective product positioning and messagingCommon mistakes early-stage founders often makeHot Links Beam Content Website Connect with Brooklin on LinkedIn Email Brooklin at brooklin@beamcontent.co

    47 phút
  3. #009 - Product Marketing Essentials for an Early-Stage Company with Jada Gale

    07/07/2024

    #009 - Product Marketing Essentials for an Early-Stage Company with Jada Gale

    For early-stage companies, a product marketing hire isn't often your first priority, but product marketing as a function is necessary for the success of your solutions and market fit. Idelic's Jada Gale stopped by High-Key Growth to discuss product marketing tips for the B2B business that needs hyper-growth with a limited bandwidth.  In this episode, Jada covers:  Low-cost market research and validation tools and processesCritical elements of effective product positioning and messagingCommon mistakes early-stage founders often makeHot Links jgale@idelic.com Product Marketing Alliance Connect with Jada on LinkedIn

    39 phút
  4. #008 - Building an Effective Content Strategy to Drive Growth with Nate Turner

    04/03/2024

    #008 - Building an Effective Content Strategy to Drive Growth with Nate Turner

    There's more than meets the eye when it comes to content. With a solid content creation strategy, a brand can turn blog posts and ebooks into revenue. Tenspeed's Nate Turner joins this episode of High-Key Growth to talk about what building that successful strategy might look like.  In this episode, Nate covers:  Leveraging thought-leadership to drive revenueIdentifying the channels that will be most effective for your businessRepurposing content to optimize your strategy for efficiencyHot Links Tenspeed.io Connect with Nate on LinkedIn

    36 phút
  5. #007 - Digital Advertising 101 – Building an Impactful Ad Strategy with RJ Huebert

    13/02/2024

    #007 - Digital Advertising 101 – Building an Impactful Ad Strategy with RJ Huebert

    For many businesses, Google and social advertisements are some of the most effective ways to reach their target audience and drive growth quickly. Although, marketing background or not, launching successful paid ads for search or social on a budget can be quite challenging for anyone. Fortunately, HBT Digital Consulting's RJ Huebert stops by to talk shop on digital advertising.  In this episode, RJ covers:  Building the right keyword strategy for your businessTypes of ads and how to identify which is best for youHow to balance your ad spend efficiently Tips for improving ad performanceHot Links HBT Digital Consulting Website Interested in crushing your lead generation goals? Download HBT Digital's "Lead Gen Guide - Succeed with Online Advertising" now. https://digitalmarketing.hbtdigital.com/lead-gen-guide-succeed-with-online-ads/ Follow the HBT Digital journey on LinkedIn or Instagram, and check out their bi-weekly lead generation newsletter.

    43 phút
  6. #006 - How Video Marketing Can Help Build Your Brand Story & Propel Growth with Christopher Evans

    23/01/2024

    #006 - How Video Marketing Can Help Build Your Brand Story & Propel Growth with Christopher Evans

    From reels and stories to conference presentations, brand videos, advertisements, customer testimonials, user-generated content... the list goes on when it comes to video options for your marketing toolbox. For even seasoned companies, navigating the realm of visual storytelling can be challenging when deciding which videos and channels make sense for their brand. Luckily, PMI Digital's Head of Business Development, Creative Production, Christopher Evans, stopped by to share some of his expertise.  In this episode, Chris covers:  Trends in video that can help your company stand outVideo styles and channels to leverage for your 2024 strategyHow to identify the channels most effective for your businessThe rise of AI in video and how it can impact your marketing Hot Links PMI Digital Website @PMIdigital on Instagram PMI on Facebook

    1 giờ 6 phút
  7. #005 - Leveraging Your Personal Image to Build Authenticity in Your Company Brand with Heather Jones

    19/12/2023

    #005 - Leveraging Your Personal Image to Build Authenticity in Your Company Brand with Heather Jones

    In a competitive industry with knowledgeable buyers, it takes more than just a quality product or solution to stand out above the noise. Presenting a relatable, authentic brand is critical to connecting and resonating with the market. For Co-Founder, Heather Jones, putting her (color-matched) face in the spotlight helped Foundera go viral in the beauty industry. In this episode, Heather covers:  The benefit of tying your personal brand to your company brandHow Foundera went viral on TikTokMarketing with just an MVP productUsing social media to gain feedback from the market Hot Links Foundera on TikTok Foundera on Facebook Foundera on Instagram Foundera on Twitter Heather Jones Email Heather at hello@foundera.us Heather is a 2x entrepreneur with over 10 years of experience in product development, beauty branding, and marketing. Heather has driven the month-over-month growth and commercialization of Foundera.

    22 phút
  8. #004 - Digital Marketing 101 & Getting Started with Pay-Per-Click (PPC) with Andrew Rupert

    05/12/2023

    #004 - Digital Marketing 101 & Getting Started with Pay-Per-Click (PPC) with Andrew Rupert

    The expansive world of digital marketing can be intimidating when you're a small team or founder wearing so many other hats and not having a ton of time to dedicate to your digital presence. From SEO to SEM and PPC, the acronyms alone can be defeating. Luckily for me, Andrew Rupert stopped by High-Key Growth to help break down the steps to getting started. In this episode, Andrew covers: Common digital marketing mistakes and how to avoid themTargeting your message by building buyer personas and task maps Efficient budgeting for PPC and other advertising Metrics that matter most when getting started Hot Links Aspirant Proven Growth Strategies Aspirant Strategic Planning Process Aspirant Marketing Strategy Development Aspirant Digital Marketing Priorities  Andrew Rupert Connect with Andrew on LinkedIn

    34 phút
  9. #003 - Making AI Your Ally for Efficient and Effective Early-Stage Marketing with Jim Wrubel

    21/11/2023

    #003 - Making AI Your Ally for Efficient and Effective Early-Stage Marketing with Jim Wrubel

    AI has become more accessible than ever before since the launch of ChatGPT. In just over a year, ChatGPT has already racked up over 100M users. Among the universal list of AI adopters, marketers and early-stage founders have jumped in headfirst to add AI to their marketing toolkits. Unfortunately, AI isn't just an easy button for generating demand and revenue; many are hurting their brand by using it ineffectively. In this episode, Jim covers:  The most common AI mistakes and how to avoid themWays to use AI to build your brand effortlesslyAI tools you need in your bag of tricks How to get started with AI without getting overwhelmed Hot Links Orchestra.ai Subscribe to AI Outtakes Newsletter Jim Wrubel Connect with Jim on LinkedIn

    42 phút
  10. #002 - The Power of Social Media for a Direct-to-Consumer Brand with Kyle Guinness

    07/11/2023

    #002 - The Power of Social Media for a Direct-to-Consumer Brand with Kyle Guinness

    When running a direct-to-consumer line whose target market includes college students, social media can be the make-or-break channel for your brand. On this episode of High-Key Growth, Kyle Guinness, CEO and Co-Founder of Revitalize Energy, shares how 'Customer is King' for his brand and how he's using advocacy to successfully target their Gen Z market.  In this episode, Kyle covers:  Different ways to promote user-generated content How to develop and run a brand advocacy program Red flags to spot when testing influencer channels Advice for breaking into the B2B space Hot Links myrevitalize.com Instagram: revitalize_energy TikTok: @revitalizeenergy Become a brand advocate at info@myrevitalize.com Kyle Guinness Connect with Kyle on LinkedIn Kyle Guinness, CEO and Co-Founder of Revitalize Energy first came to Pittsburgh to study Marketing at Pitt. He didn’t expect to found a company selling energizing eye drops. After experiencing screen fatigue from his computer and graduating into the pandemic he went on a 3 year quest to develop and launch the industry’s first energizing eye drop designed to alleviate eye fatigue. Since launching in August of 2023, he has worked heavily on marketing and building his company’s DTC channel through organic, paid, and content strategies. He has since managed 4 and 5 figure monthly advertising budgets, built an email list of over 30,000 people, and launched Revitalize campus ambassador program in the hopes of turning Revitalize Energy into a household name.

    43 phút
  11. #001 - The Bare Necessities: a Startupper's First Marketing Moves with Jordan Marinkovich

    23/10/2023

    #001 - The Bare Necessities: a Startupper's First Marketing Moves with Jordan Marinkovich

    From launching your monthly newsletter to going viral on TikTok, a founder's list of Big Hairy Audacious Goals (BHAG) in marketing is neverending. On this episode of High-Key Growth, Jordan Marinkovich, Innovation Work's Platform Community Manager shares what marketing means in the early days and where your priorities should lie if you're just starting out.  In this episode, Jordan covers:  The marketing basics founders should focus on firstCommon misconceptions about marketing among angel/seed round foundersWhat a first marketing hire might look like and how to know it's time to bring them on boardHot Links Innovation Works | Startup Recipes High-Key Growth | The Podcast Jordan Marinkovich Jordan@innovationworks.com Connect with Jordan on LinkedIn As Platform Manager of Innovation Works, Jordan Marinkovich supports the growth of software, hardware and health-tech startups throughout Southwestern Pennsylvania. She has a passion for creating innovative, equitable opportunities and a community of support to advance entrepreneurs to their next stage of growth. Jordan works closely with IW’s portfolio companies to help them leverage resources and networks to promote their growth and profitability.

    15 phút
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Giới Thiệu

High-Key Growth is here to help early-stage founders, solopreneurs, and marketers learn how to achieve rapid growth while running extremely lean. Join marketing expert Geena Greguric as she sits down with founders, marketers, and other growth experts as they share how they reinvented the wheel so you don’t have to. 

Thông Tin

  • Nhà sáng tạo
    Geena Greguric
  • Năm hoạt động
    2023 - 2025
  • Tập
    11
  • Xếp hạng
    Sạch
  • Bản quyền
    © 2025 High-Key Growth | The Podcast
  • Trang web chương trình
    High-Key Growth | The Podcast