Making Customer Data Work Better For Your Business with Matt Greitzer, Chief Executive Officer at Actable

What are you trying to do with data?
How is it going to create value for your enterprise?
What are the specific deployments for that?
How is it going to make your customer service center more effective?
What information do they need to be responsive when somebody calls up with a problem?

Start with these questions and work backwards.

Data exists in organizations, but it's locked away in various places and not necessarily deployed at business goals. There are technical, organizational, and practical reasons for that.

Matt Greitzer, Co-Founder of Actable, highlights that data, when collected, organized, and analyzed well, can result in useful insights that can drive great business value. 

TLDR: It’s important to make data accessible to those who can drive business outcomes. 

Don't miss out on this insight and more. Listen to the Data Unlocked podcast now!