Making SKAN work in the wild: multiple verticals & monetization models

How do you make SKAN work for retail? Games? IAPs? Finance? Subscriptions? Ad monetization?

In this Growth Masterminds we chat with 2 Singular experts who work with hundreds of clients, helping them get their SKAdNetwork models right.

We go through SKAN for:

Games & apps

- admon

- IAP

- subscription

- hypercasual vs mid-core

Verticals for apps

- retail

- fintech

- fast food

- on-demand

- travel

- social

... and more!