Self Storage Lab

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  • ECONOMÍA Y EMPRESA
  • CADA DOS SEMANAS

Join us for our brand new show, The Self Storage Lab–a new podcast deconstructing how operators are adapting to today’s technology-driven landscape and how it might impact your business. In the age of hyper-informed, store-anywhere customers, your business needs to be always on, data-driven, and customer-centered. Whether you’re a thousand location operator or looking to get into self storage with your first property, nerd out with us as we help you decide what’s best for your business. tryswivl.com tryswivl.com/blueprint

  1. 17 FEB

    AI-Driven Marketing & Automation in Self-Storage with Gabriel Luna

    In this episode, the podcast hosts welcome Gabriel Luna, an accomplished marketing expert known for his strategic acumen and innovative use of AI in marketing. Gabriel is the Engagement and Communications Manager for KobreCo, overseeing brands like Trojan Storage and QuikStor. Gabriel shares his journey from a background in computer science to a leadership role in self-storage marketing, detailing how AI-driven tools have transformed his workflow. He discusses his role as chair of the marketing and communication committee for the California Self Storage Association, highlighting key industry challenges like optimization, technology adoption, and automation. The conversation covers a wide range of topics, including the intersection of creativity and data, the psychology behind AI adoption, and the role of personalization in self-storage marketing. This episode is packed with personal insights, practical applications, and forward-thinking strategies that operators and marketers alike can learn from. In this episode, we discussed: (02:06) The spark of a tech-driven mind – Gabriel’s childhood introduction to computers and Unix systems. (03:41) From computer science to marketing—how a passion for tech and creativity shaped Gabriel’s career. (05:40) AI as a daily assistant—how Gabriel integrates generative AI into marketing workflows. (15:22) Breaking barriers—why AI adoption is still a challenge in the self-storage industry. (25:47) The balance of art and analytics—how Gabriel harmonizes creativity with data-driven decisions. (33:43) Adapting to industry shifts—navigating change in self-storage marketing. (34:23) New responsibilities, new perspectives—Gabriel’s transition to vendor-side marketing with QuickStor. (34:53) The human side of networking—why relationships drive success in self-storage. (36:40) AI-powered personalization—how automation is making self-storage marketing more customer-centric. (41:36) Operational pain points—challenges operators face in an evolving market. (42:27) The quest for better customer experiences—what self-storage businesses can improve today. (45:51) Smart decision-making—using AI to optimize marketing campaigns and operational strategy. (49:33) The future of self-storage marketing—emerging trends and technological advancements. (51:47) Practical AI applications—real-world examples of AI’s role in self-storage operations. (56:33) What’s next for Trojan Storage? Gabriel shares upcoming initiatives and big-picture goals. Also Mentioned in this episode * ChatGPT (OpenAI) – Gabriel’s go-to tool for automating emails, summarizing meetings, and brainstorming ideas. * Gemini (Google AI) – Briefly mentioned as part of Gabriel’s workflow. * Notta.ai – AI-powered transcription tool that Gabriel uses for capturing meeting notes and generating summaries. * Pandas (Python Library) – Used for data manipulation and analytics within Trojan Storage. * QuikStor – Self-storage management software, now integrated with Trojan Storage. * swivl – AI-powered chatbot and automation platform for self-storage businesses, helping streamline customer interactions. * SpareFoot * CSSA (California Self Storage Association) * AI-generated review responses * Data-driven advertising campaigns * Eleanor Roosevelt Quote – “The future belongs to those who believe in the beauty of their dreams.” * AI’s Role in Psychological & Emotional Support

    1 h y 2 min

  2. 27/12/2024

    2024 Rewind - we let AI take this one

    This year on Self Storage Lab, we’ve unpacked the biggest shifts and challenges in the self-storage industry—where operators are adapting to new tech, redefining customer experiences, and learning to balance automation with the human touch. In this special year-end recap, we let our AI co-hosts, Hoover and Athena, take the wheel as we revisit the standout insights, game-changing trends, and best moments from all of our 2024 episodes. From "figital" solutions to real-world lessons about scaling smarter, this rewind episode has it all. In this episode, we discussed: Data-Driven Decision Making (EP19) Balancing Automation with Personalization (EP20) Practical Innovation in Self Storage (EP20) Drawing Inspiration from Other Industries (EP 22) ROI-First Technology Adoption (EP22) Leveraging Influencer Marketing (EP23) The Power of Scalability (EP24) Balancing Technology and Customer Experience (EP24) The Importance of Product-Led Growth (EP25) Embracing Data and Challenging Assumptions (EP25) "We rent our employees, we invest in our systems." (EP26) “Every store we open, we set it up so it can be remotely run—whether it ever will be or not.” (EP26) Whether you’ve been with us since Episode 1 or you’re just tuning in, this recap is packed with insights to keep you inspired and ready for what’s next in 2025. Links & Resources: Visit us at selfstoragelab.com. Follow us on LinkedIn for updates and more insights. Got feedback? Send us a message—let’s keep the conversation going! Thank you for joining us this year. Here’s to innovation, growth, and plenty of laughs as we tackle what’s next in self storage!

    17 min

  3. 16/12/2024

    Decision-making framework & tech adoption with Atomic Storage Group

    In this episode, Rick Beal and Magen Smith, co-founders of Atomic Storage Group, share their journey of rapidly scaling their company to manage over 90 facilities across 20 states since its inception in 2019. They discuss their backgrounds, challenges faced, and how they successfully balance technology and the human touch in operations. The conversation delves into their hiring strategies, the importance of educational marketing, and the future trends in self storage, including technology adoption, the rise of hybrid management models, and the significance of keeping operations streamlined and efficient. In this episode, we discussed: (01:33) The Origin Story of Atomic Storage (02:57) Early Challenges and Growth (03:50) Out-of-the-box Management Strategies (05:57) Technology and Trends in Self Storage (11:32) Balancing Efficiency and Personalization (17:39) Remote Work and Company Culture (20:18) Client Relationships and Decision Making (29:51) Generational Preferences (30:53) Tech Integration in Retail (32:14) The Fred Factor: Simplifying Tech (33:56) Hiring Strategies and Common Sense (40:31) Trends and Innovations in Self Storage (45:41) Market Expansion and Organic Growth (52:20) Rapid Fire: Ranking Tech Importance We mentioned The Fred Factor

    56 min

  4. 27/11/2024

    The Modern FMS with Cubby CEO Matt Engfer

    In this episode, the first vendor guest, Matt Engfer, CEO and co-founder of Cubby, discusses how his company is transforming the self-storage industry with modern facility management software. Matt shares his journey from various industries—retail, life insurance, martech—and how these experiences influence his approach in self-storage. The conversation explores critical topics like revenue management, future tech landscapes, and the importance of having a product-led company. The discussion delves into practical strategies for pricing, the value of customer feedback, and the nuances of effective marketing in a need-based industry. In this episode, we discussed: 00:30 Matt Engfer's Journey to Self Storage 01:19 The Inspiration Behind Cubby 02:56 Challenges in the Self Storage Industry 05:07 Matt's Background and Early Career 10:10 Lessons from Marketing and Tech 27:04 Building a Successful Software Company 32:26 Challenges and Opportunities in Self-Storage Tech 33:02 Exploring White Space in Self-Storage 36:45 Revenue Management Strategies 47:39 Marketing's Impact on Revenue 54:30 Customer-Centric Product Development If you haven’t already, go download the second edition of our industry report:The State of Technology in Self Storage. We cover a ton of data points focused on how operators should think about putting The Modern Customer at the center of their universe.

    1 h y 4 min

  5. 03/10/2024

    Using Technology to Reduce Expenses w/ Raheem Amer

    Today’s episode zeroes in on using technology to slash expenses and redefine the role of the manager. We'll discuss everything from the latest tech innovations to old tech and DIY budget-friendly solutions that have stood the test of time. Plus, we'll dive into effective ways to incentivize managers in this evolving tech landscape. Joining us is Raheem Amer, President at MyPlace Self Storage. With a rich background that includes roles such as president of Mini Mall Storage Properties and senior positions at Devon Self Storage and Extra Space Storage, Raheem brings a wealth of knowledge in operations, acquisition, go-to-market strategy, and revenue management. Today, he'll share his insights on leveraging technology to enhance efficiency and managerial effectiveness. Mentioned RaFa Davinci CIA Access System Drones

    57 min

  6. 20/08/2024

    Third Party Marketing Strategies w/ Melissa Stiles of SAM

    In this episode of the Self Storage Lab, the focus is on third-party management with a special emphasis on branding and marketing strategies. Melissa Stiles, Chief Marketing Officer at Storage Asset Management (SAM), joins the discussion to share her extensive experience and insights. Key topics include grassroots marketing, reputation management, word-of-mouth referrals, and digital marketing techniques. Melissa also elaborates on the role of influencers, the use of AI in marketing, and how to stay updated with evolving marketing tools. Additionally, Melissa talks about the importance of community-based strategies and handling reviews to enhance brand presence and customer experience. Mentioned in this Episode 01:01 Melissa's Background and Unique Skills 03:44 Diving into Self Storage Marketing 05:07 Core Principles of Successful Marketing 07:34 Brand Awareness and Grassroots Marketing 14:42 Influencer Marketing in Self Storage (youtube, tiktok, instagram) 24:13 Data-Driven Marketing Decisions 31:12 Leveraging Local Relationships for Marketing 32:11 Exploring Geofencing and Micro-Influencer Strategies 33:54 Brand Differentiation and Hyperlocal Focus 39:05 Reputation Management and Review Strategies 47:14 Integrating AI in Business Operations

    59 min

  7. 18/06/2024

    Remote Management and Kiosk Tech w/ Go Store It

    Welcome to the Self Storage Lab — where we deconstruct how operators are adapting to today’s technology-driven landscape and how it might impact your business. In episode 22 of the Self Storage Lab, the team sheds light on how self-storage operators are adapting to the latest in tech. From the latest in kiosk technology to advanced unattended systems, they dive into insights on how operators can make their implementation in manned and unmanned setups work. Getting nerdy with us today is Beau Agnello, Chief Operating Officer at Go Store It. Beau brings a rich background from his roles at National Storage and Extra Space Storage, where he contributed to product innovation and managed a significant portfolio. Beau emphasizes the importance of enhancing customer experience through technology and shares the data-driven approach Go Store It employs to remain competitive. The conversation also explores the evolution of staff roles, remote management strategies, and lessons learned in integrating new technologies for a consistently excellent customer journey. Mentioned in this episode 00:23 - Meet Beau Agnello 01:10 - Exploring Remote Management Technology 02:28 - The Evolution of Self-Service Kiosks 04:40 - Customer Journey: Attended vs. Unattended 05:09 - Reframing the Purpose of Kiosks 06:46 - Enhancing Customer Experience with Technology 12:59 - Virtual Management and Security 19:21 - Specializing Roles for Efficiency 22:06 - Data-Driven Insights and Customer Behavior 32:44 - Impact on Business Metrics and Valuation 36:36 - Balancing Cost and Customer Experience 38:25 - Implementing Kiosk Technology: Lessons Learned 39:57 - Understanding Customer Behavior 43:31 - Key Features for Kiosk Solutions 45:19 - Educating Your Team and Customers 49:35 - Exploring Other Technologies 51:28 - Innovations in Other Industries 59:05 - Final Thoughts and Future Directions

    1 h y 2 min

  8. 03/06/2024

    Week in AI: Mishaps, Google Search, Multi-Modal, Hardware Devices

    Welcome to the Self Storage Lab — where we deconstruct how operators are adapting to today’s technology-driven landscape and how it might impact your business. In episode 21 of the Self Storage Lab, we’re diving back into the world of AI with all of the recent buzz over the last week. We review key announcements from the Google I.O. conference, including AI overviews in search, and OpenAI's new product developments. The discussion covers how these advancements might affect search behaviors, content strategies, and digital marketing, especially for businesses dependent on web traffic. The conversation extends to issues of accuracy and potential disruptions in organic search rankings, exploring the broader impact on operations, security, and customer interactions within the self-storage sector. Mentioned in this episode: 00:34 Google's AI Overview: A Game Changer? 01:48 Impact on Content Strategies and SEO 02:26 User Experience and Competitor Analysis 04:59 Google's Experimentation and Future Directions 08:01 Monetization Challenges and Global Search Trends 11:10 Adapting Content for AI-Driven Search 20:32 The Role of Thought Leadership and Social Media 27:55 Brand Equity in Self Storage 28:35 Newsletter Announcement 29:01 AI Hallucinations and Accuracy 30:54 The Future of Search and AI 35:12 AI Hardware Innovations 36:43 Wearable AI Devices 40:41 AI in Photography and Self Storage 49:41 AI Agents and Security Systems 52:43 Rapid Fire AI News

    59 min
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Join us for our brand new show, The Self Storage Lab–a new podcast deconstructing how operators are adapting to today’s technology-driven landscape and how it might impact your business. In the age of hyper-informed, store-anywhere customers, your business needs to be always on, data-driven, and customer-centered. Whether you’re a thousand location operator or looking to get into self storage with your first property, nerd out with us as we help you decide what’s best for your business. tryswivl.com tryswivl.com/blueprint

Información

  • Creador
    swivl
  • Años de actividad
    2022 - 2025
  • Episodios
    29
  • Clasificación
    Apto
  • Copyright
    © swivl
  • Mostrar sitio web
    Self Storage Lab

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