Manscaped's edgy marketing: How data & analytics drive risk and reward

In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.

Speakers:

• Lanny Chiu, VP of Analytics, Manscaped
• Cory Cinelli, Senior Business Analyst, Manscaped
• Jessica Gondolfo, Head of US Regional Marketing, Supermetrics

Here’s what you’ll learn:

• How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns.

• How Manscaped A/B tests everything, to find what resonates with customers.

• Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships.

• How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences.

Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!