Mara Smith, Founder & CEO of INSPIRO Tequila: “Being a Learn-It-All”

Mara Smith, Founder & CEO of INSPIRO Tequila, shared the story behind her title with us on October 30, 2024.

★★★★★

Of the interview, our founder and host, Sue Rocco, says: "Listen in as I sit down with Mara to talk about motherhood, her career as an attorney in a large firm, her work as a corporate strategist at McDonald's Corporation, and going on emergency bedrest while pregnant with her twins, which led to the difficult decision to leave the corporate world and start something new."

MORE ABOUT MARA:

Mara Smith, a former attorney in Chicago, started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She and her friends enjoyed the versatile, carb-free and zero sugar spirit but they were not drawn to the traditional offerings. For years, Mara searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her and that she could share with her friends and family and proudly display on her bar. That perfect tequila simply did not exist, so she decided to create one.

Mara went to work studying the industry, and more importantly researching and testing what mindful consumers like her were looking for in a tequila. Her goal was to create a clean, smooth and sippable 100% Blue Weber Agave tequila without any of the additives often found in other tequilas, and with every detail thoughtfully crafted, from the meticulous production process to the sophisticated and sleek bottle that is easy to hold and pour.

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