Marc Kalan - The Essence of Marketing

Marc Kalan is an Associate Professor of Professional Practice at Rutgers Business School. As a seasoned marketing and sales executive turned award-winning educator, Marc leverages his over 30 years of experience in the corporate world to train future business leaders. He also has an extensive background in consumer packaged goods (CPG) and brand management, working with prominent companies such as Procter & Gamble and Unilever. His fortes include digital marketing and understanding consumer behavior, reflected in the innovative courses and programs he's developed. 

In this episode…

Have you ever stopped to consider the true nature of your business when selling a product? What are the big companies doing to excel? How could this understanding transform your marketing strategies?

Marc Kalan, a marketing veteran and distinguished educator, delves into facets of marketing beyond mere product focus. He discusses his extensive background in the marketing industry and how he leverages that experience in his role as an educator at Rutgers Business School. Marc elaborates on the importance of understanding consumer behavior and using that insight to create relevant marketing solutions, emphasizing the dynamic, ever-changing nature of the market. His approach focuses on prioritizing the human element, blending tech with timeless marketing techniques like storytelling, and addressing unmet consumer needs to elevate your marketing. With anecdotes and years of wisdom, he underscores the fundamental need for marketers to evolve with technological and societal shifts while maintaining the essence of their marketing strategies.

In this episode of the Mission Matters Podcast, Paul Feith interviews Marc Kalan, Associate Professor of Professional Practice at Rutgers Business School, about the unalterable core of marketing principles. Marc shares the dynamic, diverse environment of Rutgers Business School and his educational contributions, the constant evolution of marketing, the critical role of solving customer needs in successful marketing, and the importance of adapting to the dynamic marketing environment.