Mariah Eckhardt / Burt's Bees

Mariah Eckhardt runs one of the coolest natural brands going, and one of the OG purpose brands at that. On today’s episode, we talk with Mariah about how running everything at Burt’s Bees – from PR and promotions to marketing and everything in between – has led her to know and live this brand, inside and out. She also talks about how their purpose drives everything they do, not just the communications.

00:18 - Mariah Intro

02:10 - Mariah's background

07:37 - Burt's Bees Mission

09:48 - How does Burt's Bees fit into the natural marketr

14:34 - Customer trust driving other products

16:29 - Who are Burt and Roxanne

22:34 - How does Burt live on now in the brand

24:28 - Other Iconography

26:10 - Conscious Beauty

31:31 - Where can the brand go that it hasn't and vice versa

37:28 - How did Burt's Bees influence Clorox

39:50 - Influencers and Social Media