The Media Mix with Claire Atkinson

Situation Room Studios
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The Media Mix with Claire Atkinson

Host Claire Atkinson (Business Insider, NBC News, New York Post) brings exclusive conversations with big thinkers in media, tech, and marketing. The podcast will break and bridge new insights into the most important stories of the week, while looking at media and marketing news and trends from a global perspective.  The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios. 

  1. 2 JUL

    How Artificial Intelligence is Being Used in Local Journalism Plus Optimism in the News-Desert

    “I am very optimistic about local journalism,” says Informed California Foundation CEO Geoffrey King, but why? On this episode of The Media Mix, Claire Atkinson talks with Jim Brady of the Knight Foundation and two leaders his organization supports. What Candice Fortman, the Media Executive Director for Outlier, is doing to create text-based news. Plus the impact of student journalists and how artificial intelligence is being used in local news reporting. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on X @claireatki or pitch her Executive Producer jamie@oncamready.com To learn more about the guests visit this websites: Knight Foundation: https://knightfoundation.org/ Informed California: https://informedca.org/ Outlier Media: https://outliermedia.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min

  2. 27 JUN

    Disney’s Rita Ferro On The Future of Customization in Streaming, Disney’s AI Use & Sports Innovation

    The Media Mix continues to break down topics from Cannes Lions. On this episode Claire Atkinson talks with Disney’s President of Global Ad Sales, Rita Ferro. What stood out to her from Cannes, the future of streaming, and “creative versioning” on Disney+. Plus Disney’s strategy around Presidential Debates, with this week’s CNN Debate in mind. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on social media @claireatki or pitch her Executive Producer at jamie@oncamready.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min

  3. 21 JUN

    Will.i.am on music, brands and our AI future.

    The Media Mix jets to France to capture a conversation about the future of marketing. While attending events at Cannes Lions Claire Atkinson recorded music and tech entrepreneur Will.i.am discussing AI and where he sees intelligent media taking us in the future. Plus pollster and marketing chief Mark Penn talks about how companies will have to do redo their communications in a personalized AI world . All this and more on this week’s episode of The Media Mix. We're bringing you topics on media, marketing and tech from around the world at The Media Mix newsletter on Substack. We are also looking for fresh guest bookings and sponsors for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her executive producer at jamie@oncamready.com This special Cannes Lions episode is sponsored by Havas. You can find their report on AI here. https://www.prnewswire.com/news-releases/havas-pulls-back-the-curtain-on-consumer-perspectives-around-the-future-of-generative-ai-in-latest-prosumer-report-302171943.html Learn more about your ad choices. Visit megaphone.fm/adchoices

    47 min

  4. 14 JUN

    Who will buy Shari Redstone’s Paramount?

    Paramount-Skydance merger talks end after Redstone pulls the rug on the $8 billion deal. On this extended episode of The Media Mix, Claire Atkinson talks with three seasoned media reporters on why months worth of sale talks ended abruptly this week. What’s the future now for the owner of CBS network, MTV, BET, the movie studio and the Paramount streaming service.  For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on X at @claireatki or pitch her Executive Producer at jamie@oncamready.com Connect with the guests: Fox Business Network Senior Correspondent Charlie Gasparino Reuters U.S. Entertainment Business Correspondent Dawn Chmielewski “The Wakeup” Daily Newsletter’s Sean McNulty Learn more about your ad choices. Visit megaphone.fm/adchoices

    43 min

  5. 6 JUN

    Why Podcasts Are Becoming the New Pilots for Streaming Plus How One Company is Building its U.S. Business with a Mexico-First Mindset

    How podcasts are becoming the start of the entertainment pipeline joining books as a force behind films and television shows. Claire Atkinson talks with the co-founders of one of the largest global podcast networks, Sonoro Media. Why Joshua Weinstein says there is an “intriguing nuance that is transforming the industry.” Plus Camilla Victoriano on why they are focusing on content for the “underserved and unempowered in traditional Hollywood models.” For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta   For more on Sonoro Media visit: https://sonoromedia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    30 min

  6. 31 MAY

    The Podcast Show in London, The Making of a True Crime Podcast, and Applying Journalism to Podcasting

    We bring you inside The Podcast Show in London and a look at the podcast industry with Press Advance host Johanna Maska and former CNN anchor Carol Costello who won recognition from Apple with her podcast “Blind Rage.” They talk with Claire Atkinson about navigating the podcast industry, the future of the audio and how they produce their shows. Maska on the business of podcasting and the importance of leaning into niche audiences. Plus Carol Costello reflects on her time at CNN and provides a compelling description of the hard work required to produce a true crime podcast, plus why journalism students prefer to get their news from podcasts. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta Learn more about your ad choices. Visit megaphone.fm/adchoices

    27 min

  7. 24 MAY

    Cannes Film Festival’s Promise, The Power of Mubi and Why Filmmakers can take Adventurous Risks

    Cannes Film Festival was dominated by talk of big movies like “Megalopolis,” streaming, YouTube and Mubi. The Media Mix host Claire Atkinson offers reporting from the competition then talks with two indie producers, Thomas Hoegh and Jay Van Hoy. Why Hoegh, a film investor, says Mubi is “operating in white space.” Plus While Van Hoy says demand is high for the right film but “flexibility comes with that demand” allowing more producers to take “adventurous risks.” For more on this subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min

  8. 13/12/2023

    “Narcos” Co-Creator Chris Brancato, on the Series’ Addictive Qualities & How His Latest Project, “Hotel Cocaine,” is Coming Together

    Narcos co-creator Chris Brancato talks about his latest project slated for MGM+ with Claire Atkinson. What you can expect from “Hotel Cocaine,” plus his thoughts on the glamourization of drugs in entertainment, his views on how the strikes are evening out the playing field, and the business of creating hits. Brancato also explains what it is like to be a television series writer, offers advice for future filmmakers, and reflects on one of his first jobs writing for “Beverly Hills 90210.” Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 min
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Host Claire Atkinson (Business Insider, NBC News, New York Post) brings exclusive conversations with big thinkers in media, tech, and marketing. The podcast will break and bridge new insights into the most important stories of the week, while looking at media and marketing news and trends from a global perspective.  The Media Mix was co-created by Claire Atkinson and Jamie Maglietta. Hosted by Claire Atkinson. Executive Producers are Claire Atkinson, Jamie Maglietta, and Situation Room Studios. Edited and Produced by Situation Room Studios. 

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