🚀 Rocket-fast interviews with GTM operators in sales, success, product, and marketing. Meet go-to-market talent you need to add to your must-recruit watchlist, unless they recruit you first! Hear answers to 6 burning questions from talent across the GTM community. Learn more → https://market-to-revenue.com
🧗♀️ Shea Cole: Fullscript, VP Marketing
25 minutes with Shea Cole, VP Marketing at Fullscript. Tell yourself, “I can do hard things.” What does the data say? What is the insight I can pull from the data? What is the creative idea I have based on that insight? Take the hassle out of the purchase journey. What product-market-fit means for a new segment of users. Focus over speed. Strategy over plans. Regaining SEO. Meaning, difference and salience. Understand what motivates your customer, how they view your product, or the problem that it solves. You find that tension in their lives then you solve for it. 21 insights. 7 rapid-fire questions.
🥳 Anita Toth, Chief Churn Crusher
21 minutes with Anita Toth, Chief Churn Crusher. Convert for the endgame, retention. Marketing is a lot like dating. Sales is where you're getting a little more serious. The wedding is where they convert to be a customer. You got your onboarding, which is your honeymoon. Woo-hoo! This is going to be awesome! But guess what? The bulk of that whole relationship is the marriage, which is retention, and it is not tactical, and it is challenging. Which is why for your post-sale team, they're really relying on you to choose those right dates and attract the right people to get into these long-term relationships with. 21 insights. 7 rapid-fire questions.
🍷 Darren Sharpe: SuiteSpot, Chief Revenue Officer
15 minutes with Meet Darren Sharpe, Chief Revenue Officer at SuiteSpot. Be maniacal about what’s working. Doing great homework. Connecting inbound and outbound channels. Prospect discovery. Client feedback loops to drive product innovation. Shifting a pricing model from features to platform. Pareto principal. Opportunity costs. A culture of coaching allows your team to collaborate in all things. Talk within your client's own words. Asking: What's important to you? What drives you? Is there a connection here where I can help solve? 21 insights. 7 rapid-fire questions.
🔮 Anthony Murphy: Product Pathways, Founder
13 minutes with Anthony Murphy: Founder of Product Pathways. Predicting the future. Strategic discovery. Seeking out early adopters. Balancing short-term revenue versus long-term vision. Modeling the future. Hiring. Technical architecture and debt. Capacity. BJ Fogg's behavioral model. Shipping super early, even when it's a concept. Setting goals. What needs to be true? 21 insights. 7 rapid-fire questions.
🎨 Craig Handy: Shopify, Head of Revenue Automation, Tooling, & Enablement + Jameson Strategies, Founder
25min with Craig Handy of Shopify and Jameson Strategies. Take a long, long, hard look at your go-to-market process, not from the perspective of what you're currently looking at, but put yourself in the shoes of your colleagues. If you're in sales, take a look at the marketing side. If you're in marketing, look at customer success. If you’re in customer success, look at sales. All of those things, if you want to be successful as a business, it's not about I, it’s about we. It means you need to learn, understand, and really look at what is the entire journey and get really buyer-centric from that perspective. 21 Insights · 7 Questions
🌶 Mo McKibbin: Moxion, Head of Customer Support and Success
47 minutes with Mo McKibbin: Head of Customer Support and Success at Moxion. Sales as a strategy, not a skill set. Helping the right customer solve the right problem, in the right way, at the right time. Building the entire customer operational process from scratch. Tight feedback loops between the customer and the business. Making customer success a whole company sport. 20 insights. 8 rapid-fire questions.