Marketeers Clubhouse

Marketeers Clubhouse
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Marketeers Clubhouse

The ultimate marketing experience. Pull up an apple crate, grab a beer and join host, Jamie Calon as he explores the world of marketing from a variety of perspectives, with special guests from Getty Images, The North Face, Thule, Oakley and more. Get the inside scoop on how big brands operate and the fascinating stories behind today’s industry leaders. We’ll try to stay on topic but can’t make any promises! After all, what’s life without a few detours.

  1. 6 DAYS AGO

    Marketeers Clubhouse Season 2: Episode 17 - Vince Bannon - CEO & Co-founder of SO.CO

    In this electrifying episode of Marketeers Clubhouse, host Jamie Calon sits down with Vince Bannon, a music industry powerhouse with a career spanning from the Detroit club scene to global tech innovation. Vince has worked with everyone from The Police to Nick Cave and even helped shape Coachella's legendary rise. Now, he’s revolutionizing how we experience music with his platform, SO.CO. 🎵 Topics Covered: Vince's incredible journey from concert promoter to tech visionary. Behind-the-scenes stories from Sony, Getty Images, and the evolution of music photography. Why SO.CO is the future of music storytelling—and why it matters. Tune in for an unforgettable conversation filled with industry insights, jaw-dropping anecdotes, and a whole lot of rock 'n' roll spirit. 👉 Watch, like, and subscribe to join the clubhouse where music, marketing, and innovation collide! 🎶

    1h 56m

  2. NOV 22

    Marketeers Clubhouse Season 2: Episode 16 - Shana Frahm - Sanders Institute

    Join host Jamie Calon and global PR powerhouse Shana Frahm, co-founder of Spokeswoman Says and Communications Director for The Sanders Institute. With a 30-year career spanning action sports, politics, fashion, and more, Shana shares expert insights on PR’s role in balancing brand storytelling, managing crises, and navigating the ever-shifting media landscape. In this episode, Shana dishes on everything from Olympic gold medal campaigns to hurricane-hit events, revealing the art of preparation and the power of authenticity. Plus, get a sneak peek into her upcoming memoir, The Entrepreneurs: It’s Only Rock n Roll, a nostalgic dive into her decade with the Hard Rock Cafes and the original Hard Rock Hotel, set to hit Spotify in early 2025. 🚀 Tune in for PR secrets, behind-the-scenes stories, and marketing magic with a rock-and-roll edge!

    1h 4m

  3. NOV 12

    Marketeers Clubhouse Season 2: Episode 15 - Rob Fraser - OUTWAY

    In this dynamic episode of Marketeers Clubhouse, Jamie Calon dives deep into the gritty realities of entrepreneurship with Rob Fraser, founder of Outway Socks. The two connect over shared experiences as competitive athletes and the relentless pursuit of success, exploring how elite sports fuel business resilience and ambition. Rob shares his journey of building a standout sock brand, navigating early wins, the challenges of scaling, and the evolution of "earning not owing" a place in the market. From the myth of work-life balance to the importance of ego and self-discovery, they reveal what it really takes to thrive in business. This conversation is packed with actionable insights and candid advice for aspiring entrepreneurs, making it a must-listen for anyone looking to turn big dreams into reality.

    1h 7m

  4. AUG 30

    Marketeers Clubhouse Season 2: Episode 14 - Greg Minnaar and NORCO

    The bike industry faced enormous challenges post-COVID, with many brands struggling to keep up. But some, like Norco Bicycles, stayed ahead of the pack! In this special "On the Road" episode of Marketeers Clubhouse, recorded at Norco's Vancouver headquarters, we sit down with MTB legend Greg Minnaar and Norco’s brand head Gwen Van Lingen. Discover how this family-owned Canadian brand maintained control, made smart investments, and thrived when others didn't. Don't miss these exclusive insights into Norco's brilliant strategies and success in a turbulent market!

    37 min

  5. AUG 2

    Marketeers Clubhouse Season 2: Episode 12 - Part 2, The Intern Episode

    Jeremy Martin is back, thirty days into his intense internship, and the reality of the entrepreneurial grind is setting in. Exhausted but more determined than ever, he's learned hard lessons on the relentless pace and demands of a serial entrepreneur’s life. As he continues balancing the chaos of the business world with his aspirations, Jeremy's resilience is tested. Join us in this episode as we catch up on his journey, uncovering the highs and lows of chasing big dreams and the grit it takes to keep going. Tune in to see if Jeremy has what it takes to thrive under pressure!

    43 min

  6. MAY 22

    Future Genesis: Oakley's 50-Year Vision Unveiled

    Join us for an unprecedented episode of The Marketeers Clubhouse, broadcast directly from Oakley headquarters. We sit down with Brian Takumi, VP of Brand Soul, for an exclusive look into "Future Genesis," Oakley's groundbreaking 50-year brand positioning plan. In this episode, Brian discusses the evolution of Oakley’s brand narrative and the critical role of storytelling. Learn how the fusion of past and future forms the backbone of their most ambitious campaign yet. Oakley, unlike any other brand, is creating narratives using science fiction to redefine innovation in performance gear with their trailblazing designs and cinematic storytelling elements.Brian delves into how the brand plans to innovate its storytelling to resonate with new generations, offering a real-time master class in brand positioning. Dive into the creative processes that drive Oakley's future, blending tradition with a vision that challenges the status quo and invites consumers into a journey of innovation and authenticity. Forget  3, 5, or even 10-year business plans—take a look at Oakley's innovative 50-year plan "Future Genesis." It will blow your marketing mind. Discover how the legacy of Max Fearlight has shaped Oakley's identity to this point. We then pick up with Max, whose story over the past 25 years has evolved. Future Genesis takes place many years after the original Max Fearlight commercials and several years before the teasers Oakley has been putting out showing Maxine out in a world that is re-growing. It finds Max returning home to the bunker from the unforgiving outside world that he insists is getting worse. He is immediately greeted by his pregnant wife, Sasha, and young daughter, Maxine, both of whom long to be able to explore and enjoy the freedom of being outside. Max and Sasha discuss their own divergent visions for the future and the impact that this will have on their growing family. Tensions between them arise, prompting Maxine to navigate the growing divide. Caught between her father's trepidation of the harsh exterior and her mother's holistic appreciation for its potential, Maxine remains fixated on the ever-present storms and the sparks of possibilities contained within. This episode is essential for marketing and business professionals looking to capture insights from one of the world's most identifiable brands, renowned for its cutting-edge marketing strategies.🕶️

    1h 8m

  7. MAY 3

    Season 2: Episode 9: Authentic Brands Group, CMO, Nick Woodhouse

    Dive into the art of brand transformation with Nick Woodhouse, the visionary President and Chief Marketing Officer of Authentic Brands Group (ABG). With a rich three-decade history in marketing and brand management, Nick has redefined how iconic brands captivate and engage the global market. This episode unravels ABG's strategic approach to acquiring and rejuvenating renowned brands, emphasizing the importance of maintaining their authentic essence. Nick discusses his personal involvement in fostering partnerships with sports and pop culture icons like Shaquille O'Neal and David Beckham, highlighting how these relationships enhance brand narratives and market presence. He also shares behind-the-scenes insights into ABG’s creative marketing initiatives that showcase the company’s commitment to blending traditional brand values with modern consumer needs. Join us for this enlightening conversation that explores the intersections of brand authenticity, strategic innovation, and visionary leadership with one of the industry's most respected figures. Tune in to discover how Nick Woodhouse's expertise drives the continuous growth and relevance of ABG in today's competitive market.

    1h 25m

  8. APR 19

    Season 2: Recording Artist, Devin Cooper

    Join host Jamie Calon, in a captivating episode of Marketers Clubhouse as he sits down with the talented musician and business-savvy artist, Devin Cooper. In this insightful conversation, Devin shares his expertise on navigating the music industry with a strategic mindset, emphasizing the intersection of music and marketing for long-term success. Explore the importance of treating music as a business, as Devin and Jamie delve into the nuances of maximizing profitability, engaging audiences, and balancing artistry with commercialization. Gain valuable insights on analyzing career trajectory, building a loyal fan base, and understanding the critical "thousand person number" tipping point for music career growth. Learn how Devin's strategic approach to music creation sets him apart as an artist who combines musical excellence with a keen understanding of marketing principles. Don't miss this engaging episode that offers a unique perspective on the strategic fusion of music and marketing in the dynamic world of the music industry. Tune in to Marketers Clubhouse and unlock the secrets to success in music with Devin Cooper.

    1h 24m
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About

The ultimate marketing experience. Pull up an apple crate, grab a beer and join host, Jamie Calon as he explores the world of marketing from a variety of perspectives, with special guests from Getty Images, The North Face, Thule, Oakley and more. Get the inside scoop on how big brands operate and the fascinating stories behind today’s industry leaders. We’ll try to stay on topic but can’t make any promises! After all, what’s life without a few detours.

Information

  • Creator
    Marketeers Clubhouse
  • Years Active
    2022 - 2024
  • Episodes
    34
  • Rating
    Explicit
  • Copyright
    © Marketeers Clubhouse
  • Show Website
    Marketeers Clubhouse

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