24 episodes

The ultimate marketing experience. Pull up an apple crate, grab a beer and join host, Jamie Calon as he explores the world of marketing from a variety of perspectives, with special guests from Getty Images, The North Face, Thule, Oakley and more. Get the inside scoop on how big brands operate and the fascinating stories behind today’s industry leaders. We’ll try to stay on topic but can’t make any promises! After all, what’s life without a few detours.

Marketeers Clubhouse Marketeers Clubhouse

    • Business
    • 5.0 • 1 Rating

The ultimate marketing experience. Pull up an apple crate, grab a beer and join host, Jamie Calon as he explores the world of marketing from a variety of perspectives, with special guests from Getty Images, The North Face, Thule, Oakley and more. Get the inside scoop on how big brands operate and the fascinating stories behind today’s industry leaders. We’ll try to stay on topic but can’t make any promises! After all, what’s life without a few detours.

    Season 2: Episode 4: Plunge Audio, Partner, Justin Kudding

    Season 2: Episode 4: Plunge Audio, Partner, Justin Kudding

    In this enlightening episode of Marketeers Clubhouse, Jamie Calon sits down with Justin Kudding, a Juno Award-winning musician, producer, and visionary partner at Plunge Audio. Kudding shares his remarkable journey from the stages with Brett Kissel to the innovative labs of Plunge Audio, where he contributes to crafting cutting-edge in-ear monitors (IEMs) that are reshaping the music experience for artists and audiophiles alike. Delving into the technical and artistic nuances of IEM development, Justin highlights how Plunge Audio's unique 3D printing technology and damper-less design philosophy enhance sound quality and comfort, setting new industry standards.



    The conversation ventures into the importance of sound fidelity, the challenges of custom fit, and the transformative impact of Plunge Audio's IEMs on listening experiences. Beyond the technology, Justin offers insights into the intricacies of live performance, production, and the critical aspect of treating music as a business. He emphasizes the significance of building a dedicated fan base and navigating the unique challenges artists face in today's digital landscape. Join us for a compelling dive into the fusion of music, technology, and entrepreneurship with one of the industry's most innovative minds.

    • 1 hr 38 min
    Season 2: Episode 3: Santa Cruz Bikes, Co-founder, Rob Roskopp

    Season 2: Episode 3: Santa Cruz Bikes, Co-founder, Rob Roskopp

    In this insightful episode of the Marketeers Clubhouse, Jamie Calon engages with Rob Roskopp, the innovative co-founder of Santa Cruz Bicycles, tracing his remarkable transition from a professional skateboarder to a pioneering figure in the mountain biking world. Roskopp shares the compelling evolution of Santa Cruz Bicycles from its initial goal of crafting functional and stylish biking gear to becoming a key player that significantly influenced contemporary biking culture and lifestyle.

    Listeners will be intrigued by how our host Jamie's invention of the VPP suspension technology was acquired by Santa Cruz Bicycles', marking a key moment in the brand's history. Roskopp highlights the critical role of the Virtual Pivot Point (VPP) suspension system and other innovations in catapulting Santa Cruz to industry leadership, alongside strategic decisions that spurred the brand's remarkable growth.



    The episode also sheds light on Roskopp's efforts to cultivate a mountain biking community, tackle business challenges, and the guiding philosophies behind his leadership at Santa Cruz Bicycles. Through their dialogue, Jamie and Rob share insights and experiences that will resonate with entrepreneurs, marketers, and mountain biking enthusiasts alike. This episode goes beyond mountain biking to discuss broader themes of passion, innovation, and impactful industry leadership. Tune in for an engaging episode that blends business acumen with the thrill of mountain biking.

    • 1 hr 34 min
    Season 2: Episode 2: Herschel Supply, Co-founder, Lyndon Cormack

    Season 2: Episode 2: Herschel Supply, Co-founder, Lyndon Cormack

    In this episode of the Marketeers Clubhouse, Jamie Calon welcomes his old friend Lyndon Cormack, the co-founder of Herschel Supply Co., for a deep dive into Lyndon's journey of transforming a simple idea into a global fashion phenomenon. Lyndon's story is one of passion, resilience, and ingenuity. He shares insights on how Herschel started with the basic idea of creating functional, stylish bags, and evolved into a brand that redefines modern travel and lifestyle.This episode shines light on Lyndons commitment to design and customer satisfaction is a key factor in Herschel's success. Lyndon also discusses the brand's innovative collaborations that go beyond mere branding, adding depth and storytelling to their products.

    Listeners will learn about Herschel's impressive growth from selling 4,000 bags in their initial offering to a staggering 110 million pieces today, a testament to Lyndon's vision and leadership. Despite numerous investment offers, This episode is not just a discussion on business and design; it's a narrative of a lifelong friendship, shared experiences, and a journey of building a brand that resonates globally. Lyndon's insights offer valuable lessons for entrepreneurs, marketers, and anyone interested in the dynamics of building a successful brand.

    • 1 hr 19 min
    Season 2: Episode 1: Oakley, Former CEO, Colin Baden,

    Season 2: Episode 1: Oakley, Former CEO, Colin Baden,

    In this engaging season 2 premiere of the Marketeers Clubhouse, host Jamie Calon sits down with the innovative and visionary Colin Baden, the former CEO of Oakley. Baden, known for his groundbreaking work in design and leadership, shares his journey from his early days in architecture to spearheading some of Oakley's most iconic creations. With a career marked by pushing the boundaries of eyewear and sportswear design, Colin dives deep into the philosophy that drove his success and Oakley's unique brand identity.

    Listeners will be captivated by Colin's insights on fusing functionality with cutting-edge aesthetics, reflecting on how his design ethos reshaped an entire industry. Beyond the boardroom and design studio, he opens up about his commitment to philanthropy, particularly his involvement with the Infinite Hero Foundation, showcasing a profound dedication to social responsibility. This episode is a must-listen for anyone interested in the intersection of creative design, impactful leadership, and brand evolution. Join Jamie and Colin in the clubhouse for a conversation that’s not only about marketing and design but also about inspiration, innovation, and making a lasting impact in the fast-paced world of sportswear and beyond.

    • 1 hr 10 min
    Episode 20: White Rabbit OG, CEO & Co-Founder, Kyrsten Dewinetz

    Episode 20: White Rabbit OG, CEO & Co-Founder, Kyrsten Dewinetz

    In this episode, we chat with Kyrsten Dewinetz, CEO at White Rabbit OG, a craft cannabis brand based in Surrey, BC, that uses culinary techniques to reinvent cannabis experiences. Together, Kyrsten and the White Rabbit team have over 40 years of experience in food manufacturing, formulation, production, innovation, and sales. With a background in microbiology, Kyrsten has spent much of her career working with prominent and independent food and beverage brands, designing new products, and creating unique flavour combinations. Her vast experience and expertise has allowed Dewinetz to become a valuable asset to both the food and cannabis industries. She is a true creator and inventor who brings her imagination to life in the edible cannabis market.

    • 1 hr 26 min
    Episode 19: Effix, President, Hubert Richards

    Episode 19: Effix, President, Hubert Richards

    In episode 20, host Jamie welcomes guest Hubert Richard to sit down and discuss his unique background in the marketing and advertising industry. Currently, Hubert serves as the President of Effix, a company that focuses on creating engaging partnerships between brands, properties, and consumers. It is recognized as the exclusive corporate partnership agency for the CH Group, which includes key entities such as the Montreal Canadiens, the Bell Centre, Evenko, and major festivals like Osheaga. 



    The episode explores Effix's role as the sole marketing agency for the CH group and the innovative marketing strategies they've implemented on the group's behalf. Further, Hubert provides an inside look at how Evenko, known for organizing major music festivals, creates meaningful partnerships through experiential marketing at their festivals.

    • 1 hr 39 min

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