Marketeers Clubhouse Marketeers Clubhouse

Join us for an unprecedented episode of The Marketeers Clubhouse, broadcast directly from Oakley headquarters. We sit down with Brian Takumi, VP of Brand Soul, for an exclusive look into "Future Genesis," Oakley's groundbreaking 50-year brand positioning plan.

In this episode, Brian discusses the evolution of Oakley’s brand narrative and the critical role of storytelling. Learn how the fusion of past and future forms the backbone of their most ambitious campaign yet. Oakley, unlike any other brand, is creating narratives using science fiction to redefine innovation in performance gear with their trailblazing designs and cinematic storytelling elements.Brian delves into how the brand plans to innovate its storytelling to resonate with new generations, offering a real-time master class in brand positioning.

Dive into the creative processes that drive Oakley's future, blending tradition with a vision that challenges the status quo and invites consumers into a journey of innovation and authenticity.

Forget  3, 5, or even 10-year business plans—take a look at Oakley's innovative 50-year plan "Future Genesis." It will blow your marketing mind.

Discover how the legacy of Max Fearlight has shaped Oakley's identity to this point. We then pick up with Max, whose story over the past 25 years has evolved. Future Genesis takes place many years after the original Max Fearlight commercials and several years before the teasers Oakley has been putting out showing Maxine out in a world that is re-growing. It finds Max returning home to the bunker from the unforgiving outside world that he insists is getting worse. He is immediately greeted by his pregnant wife, Sasha, and young daughter, Maxine, both of whom long to be able to explore and enjoy the freedom of being outside. Max and Sasha discuss their own divergent visions for the future and the impact that this will have on their growing family. Tensions between them arise, prompting Maxine to navigate the growing divide. Caught between her father's trepidation of the harsh exterior and her mother's holistic appreciation for its potential, Maxine remains fixated on the ever-present storms and the sparks of possibilities contained within.

This episode is essential for marketing and business professionals looking to capture insights from one of the world's most identifiable brands, renowned for its cutting-edge marketing strategies.🕶️

Dive into the art of brand transformation with Nick Woodhouse, the visionary President and Chief Marketing Officer of Authentic Brands Group (ABG). With a rich three-decade history in marketing and brand management, Nick has redefined how iconic brands captivate and engage the global market. This episode unravels ABG's strategic approach to acquiring and rejuvenating renowned brands, emphasizing the importance of maintaining their authentic essence.

Nick discusses his personal involvement in fostering partnerships with sports and pop culture icons like Shaquille O'Neal and David Beckham, highlighting how these relationships enhance brand narratives and market presence. He also shares behind-the-scenes insights into ABG’s creative marketing initiatives that showcase the company’s commitment to blending traditional brand values with modern consumer needs.

Join us for this enlightening conversation that explores the intersections of brand authenticity, strategic innovation, and visionary leadership with one of the industry's most respected figures. Tune in to discover how Nick Woodhouse's expertise drives the continuous growth and relevance of ABG in today's competitive market.

Join host Jamie Calon, in a captivating episode of Marketers Clubhouse as he sits down with the talented musician and business-savvy artist, Devin Cooper. In this insightful conversation, Devin shares his expertise on navigating the music industry with a strategic mindset, emphasizing the intersection of music and marketing for long-term success. Explore the importance of treating music as a business, as Devin and Jamie delve into the nuances of maximizing profitability, engaging audiences, and balancing artistry with commercialization.

Gain valuable insights on analyzing career trajectory, building a loyal fan base, and understanding the critical "thousand person number" tipping point for music career growth. Learn how Devin's strategic approach to music creation sets him apart as an artist who combines musical excellence with a keen understanding of marketing principles. Don't miss this engaging episode that offers a unique perspective on the strategic fusion of music and marketing in the dynamic world of the music industry. Tune in to Marketers Clubhouse and unlock the secrets to success in music with Devin Cooper.

In this inspiring episode of Marketeers Clubhouse, Jamie Calon dives into the fashion-forward world of FOEHN Clothing Inc. with founders Ingrid Serwaa and Anthony Baranowski. Straight out of Quebec, Canada, this entrepreneurial pair shares their adventure from conceptual dreams to the tangible reality of creating a unique clothing line. Their journey, marked by determination and innovation, sheds light on the complexities of the fashion industry, from mastering design and production to navigating the challenges of starting and scaling a distinctive brand in a competitive market.Through a conversation that weaves together their personal backgrounds, from Ingrid’s transition from the Oakley world to Anthony’s evolution from professional skiing to fashion, they highlight the essence of FOEHN Clothing. The brand stands at the intersection of style, functionality, and sustainability, driven by a commitment to ethical production and environmental responsibility. Join us as we explore the narrative behind FOEHN, a brand that encapsulates the spirit of modern entrepreneurship in fashion, emphasizing quality, sustainability, and the art of overcoming obstacles to achieve one’s vision.

Join host Jamie Calon for an enlightening episode of the Marketeers Clubhouse, featuring Gabriel Denis, the dynamic Director of Operations Loki Box Design. Gabriel shares his transition from the adrenaline-filled world of action sports to pioneering the transformation of shipping containers into immersive brand experiences. This episode delves into the creativity and sustainability behind Loki Box Design’s approach, exploring how they turn simple containers into captivating platforms for brand storytelling and engagement.

Listeners will get an insider's view on the challenges and triumphs of creating interactive marketing spaces that push the boundaries of traditional brand activation. With a focus on adaptability, innovation, and the impactful use of design in marketing, Gabriel’s insights offer invaluable inspiration for marketing professionals, design enthusiasts, and anyone interested in the convergence of marketing and innovation. Tune in for a compelling discussion on redefining marketing spaces with one of the industry's leading creative minds.

In Season 2 Episode 5 of the Marketeers Clubhouse, host Jamie Calon is joined by Canadian decathlete legend Michael Smith. They explore Michael's illustrious athletic career the intricacies of navigating sponsorships and transitioning from sports to successful roles in finance and sports commentary. The episode delves into the challenges Olympic athletes face, including financial struggles and the critical importance of marketing and personal branding. Michael's journey from the track to the boardroom illustrates the application of discipline, resilience, and the mental fortitude developed in sports to succeed in business and life. This episode is a must listen for those interested in the intersection of sports, marketing, and personal development.