On this episode of The Marketer’s Journey, I interview Laura Pearce, Head of Marketing for Twitter, Canada. Laura oversees both the B2B and B2C sides of marketing at Twitter and both present unique challenges. Not only does Laura lead the charge in Canada on marketing to individual Twitter users, she also helps brands understand how to effectively use a tool like Twitter to strengthen their marketing and communications strategies. On this episode, Laura and I discuss the shift in measuring marketing success, the challenges (and excitement) of working with an ever-changing medium like Twitter, and the need in marketing to build a culture that allows for mistakes, quick-thinking and as such, empowers your team to react.
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