Marketing 2.0: The Rise of Influencer Marketing in the Arab world

In this final season 1 episode of Consumer Connections, Faisal Khan & Dr. James delve into the world of influencer marketing in the Arab world with Sabine Khoury, Head of the Influence Department at Sila. 

Together, they explore the evolution of influencer marketing over the past five years, the challenges faced by marketers, measuring ROI, selecting the right channels, and the integration of influencer marketing into overall marketing strategies. Gain valuable insights from Sabine's extensive experience and discover the blueprint for triumphing in influencer marketing in the digital age.