66 episodes

A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.

Marketing Agility Podcast Frank Days and Roland Smart

    • Business

A regular discussion with industry leaders about agile marketing and how to adapt the principles of agile project management in an increasingly social and real-time marketing world.

    Agile Marketing in a Managed Technology Services Provider with Thomas McMillan of CompuCom

    Agile Marketing in a Managed Technology Services Provider with Thomas McMillan of CompuCom

    In this episode we talk with Thomas McMillan, the Vice President of Marketing at CompuCom. Thomas, who previously worked as a Director of Digital at Lowes, shared his experience with Agile Marketing and how he’s used those learnings to shape the way he’s helped implement Agile at CompuCom. We also discussed challenges that occur when embracing Agile as an organization and different approaches to managing workloads.
    The post Agile Marketing in a Managed Technology Services Provider with Thomas McMillan of CompuCom appeared first on Marketing Agility Podcast.
    The post Agile Marketing in a Managed Technology Services Provider with Thomas McMillan of CompuCom appeared first on Marketing Agility Podcast.

    • 20 min
    The Art of Agile Marketing with Bill Cushard of ServiceRocket

    The Art of Agile Marketing with Bill Cushard of ServiceRocket

    We talk with Bill Cushard, the author of The Art of Agile Marketing about his experience implementing agile as the marketing director at ServiceRocket. Bill’s background is in content marketing but he’s gone well beyond that in his current role. He’s one of the few marketers that we’ve spoken with who’s been using Jira to manage his marketing team. In fact, the sub-title of his book is A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence.  
    He’s articulate, a pragmatist, and someone to follow.  Give the show a listen:

    The post The Art of Agile Marketing with Bill Cushard of ServiceRocket appeared first on Marketing Agility Podcast.
    The post The Art of Agile Marketing with Bill Cushard of ServiceRocket appeared first on Marketing Agility Podcast.

    • 28 min
    Driving Agile Adoption Up and Down the Marketing Function with Deloitte

    Driving Agile Adoption Up and Down the Marketing Function with Deloitte

    In this episode we talk with Ian Lee, the national digital transformation leader for Deloitte Digital, and Derek Derouin who serves as a manager in Deloitte’s digital marketing transformations group. I was fortunate to meet Derek at the RDV_Marketing event in Montreal back in March and have been looking forward to bringing him onto the podcast.
    For our regular listeners, you’ll know that we’ve had only a handful of guests from the largest consulting companies—though I’ve had more interaction through my work at Oracle and while doing research for my book—so this is episode will bring an under represented perspective to the table.
    I was impressed with the depth of engagement that Deloitte is driving when it comes to supporting Agile transformation. In short, it’s not just about strategic consulting focused on getting CMO buy-in. They certainly do that but they’re also engaging on the ground level training teams in Agile marketing and driving adoption from the bottom up. They clearly have some valuable experience to share … even if they are leading the pack of large consulting firms, this conversation serves as another validation that broader adoption is coming. Give it a listen!










    Search for:










    Get Episodes via Email





    Success!



    First Name



    Last Name



    Email





    Subscribe











    Subscribe on iTunes



    Learn more about Agile Marketing 








    The post Driving Agile Adoption Up and Down the Marketing Function with Deloitte appeared first on Marketing Agility Podcast.
    The post Driving Agile Adoption Up and Down the Marketing Function with Deloitte appeared first on Marketing Agility Podcast.

    • 1 sec
    Justin Zimmerman: First Time Starting an Agile Content Team

    Justin Zimmerman: First Time Starting an Agile Content Team

     In this episode we talk with Justin Zimmerman who leads the content team at The RedX a company that develops software to support real-estate professionals. This is Justin’s first foray into adopting Agile—like many marketers he’s educating himself and learning on the job. We’ll hear how he’s approaching adoption, what’s working, and what’s not.
    We were interested in hearing how he scoped the teams work based on words written per iteration. He also, shared some interesting insights on how he won executive buy-in by representing their previous work in the context of Agile boards. This episode offers inspiration for those content marketers that are getting started. If you like what you hear, check out a recent post by Justin entitled The 2 Metrics For New Agile Content Teams.










    Search for:










    Get Episodes via Email





    Success!



    First Name



    Last Name



    Email





    Subscribe











    Subscribe on iTunes



    Learn more about Agile Marketing 








    The post Justin Zimmerman: First Time Starting an Agile Content Team appeared first on Marketing Agility Podcast.
    The post Justin Zimmerman: First Time Starting an Agile Content Team appeared first on Marketing Agility Podcast.

    • 21 min
    Jayson Gehri: Agile Transformation at IBM

    Jayson Gehri: Agile Transformation at IBM

     In this episode we interview Jayson Gehri who serves as the marketing director for IBM’s Hybrid Data Management group. This is Jayson’s second tour implementing Agile having previously worked in the Dell marketing group. This time around they’re taking a different, more flexible, approach to rolling out Agile. With full CMO buy-in and support, the organization is about a year into the transformation. 
    In this session we’ll hear from Jayson about how he came to Agile, what he’s learned along the way, and how they are approaching scale at IBM. We tend to think of companies like Big Blue as committed to well defined processes and “interlock” but our conversation seems to indicate that big changes are afoot—at least in the marketing function at IBM. Give it a listen.










    Search for:










    Get Episodes via Email





    Success!



    First Name



    Last Name



    Email





    Subscribe











    Subscribe on iTunes



    Learn more about Agile Marketing 








    The post Jayson Gehri: Agile Transformation at IBM appeared first on Marketing Agility Podcast.
    The post Jayson Gehri: Agile Transformation at IBM appeared first on Marketing Agility Podcast.

    • 24 min
    Nicci Shaw Shares Insights from an Agile Agency

    Nicci Shaw Shares Insights from an Agile Agency

    This episode features a conversation with Nicci Shaw of Intelligent Demand, a full-service integrated marketing agency. She’s a Scrum certified marketer who spent time at web-design shops and has significant experience working with technical teams. Like many marketers, that was her introduction to Agile. We don’t hear from that many agency leaders so if you’re at an agency or work with them this conversation should be of interest.
    Intelligent Demand’s clients typically do not have an Agile practice in-house already, so Nicci talks about how to introduce Agile without presenting it as “process change” or outside the scope of the engagement. Some of the other topics we touch on include:

    How to prevent the theory from getting in the way of practice
    How her firm mixes elements of Agile and Lean
    How they transitioned to cross-functional teams as part of their Agile adoption
    How to balance planned and unplanned work

    Enjoy the conversation!










    Search for:










    Get Episodes via Email





    Success!



    First Name



    Last Name



    Email





    Subscribe











    Subscribe on iTunes



    Learn more about Agile Marketing 








    The post Nicci Shaw Shares Insights from an Agile Agency appeared first on Marketing Agility Podcast.
    The post Nicci Shaw Shares Insights from an Agile Agency appeared first on Marketing Agility Podcast.

    • 22 min

Customer Reviews

AgileJim1 ,

Inspiring

Frank and Roland have brought in some great guests, who always have some interesting things to say about how they're adopting agile methods to improve their marketing. Every time I listen I learn something new.

Sotied ,

Smart and Useful

When you put aside all the theoretical talking heads on the radio and in podcasts, you come up with precious few people who actually know their topic and make a living performing it. These guys - Frank and John - are two of the real deal. Love the insight, love the dry wit, love the useful information.

Keep up the good work!

Top Podcasts In Business

Listeners Also Subscribed To