After Hours eCommerce

Sean Fisher and Sean Clanchy
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After Hours eCommerce

Welcome to After Hours eCommerce! The podcast for the eCommerce community. As the sun comes down & you are on your commute home, it's the perfect time to unwind and up-skill with The After Hours eCommerce Podcast! Hosted by Sean Fisher & Sean Clanchy, two eCommerce professionals in Brisbane, Australia, with Global client bases & hundreds of millions of dollars in managed ad spend. Learn more about Sean Fisher & his agency Zebra3. Learn more about Sean Clancy & Swanky Australia.

Выпуски

  1. 06.11.2024

    Mastering Black Friday | Everything You Need To Know! #005

    In this episode, Sean Fisher and Sean C from Swanky discuss strategies for Black Friday and the holiday shopping season. They explore the trend of launching campaigns earlier to avoid high costs, the importance of messaging for gifting during the holiday season, and how to protect margins while still attracting customers. The conversation also covers stock management, order fulfilment, and effective post-purchase strategies to enhance customer retention and increase average order value. Takeaways Launching campaigns early can help avoid increased costs. Gifting messaging can be more effective than discounting. Protecting margins is crucial during high-discount periods. Stock management is essential for successful sales events. Post-purchase upselling can increase average order value. Consider offering value instead of discounts to maintain margins. Flash sales can create urgency but require careful planning. Customer intent should be leveraged for better sales outcomes. Simplifying data capture can enhance customer experience. Engaging customers post-purchase can build brand loyalty.

    29 мин.

  2. 08.10.2024

    Leveraging Customer Data For Business Growth With CDPs | Engineering for Scale #004

    In this conversation, Sean Fisher and Sean Clanchy delve into the concept of Customer Data Platforms (CDPs), discussing their importance in integrating customer data from various sources to create a unified view of the customer. They explore how CDPs enable businesses to personalise marketing efforts, improve customer experiences, and drive revenue growth. The discussion also covers the challenges of implementing a CDP, strategies for effective data collection, and the selection of the right CDP for different business needs. The conversation emphasises the actionable insights that can be derived from customer data and the necessity of being intentional in data strategy.

    34 мин.

  3. 15.09.2024

    Voice Of Customer | Engineering for Scale #003

    In this episode of After Hours Ecommerce, Sean Clanchy and Sean Fisher delve into the concept of Voice of Customer (VOC) and its critical role in shaping brand strategies. They discuss how VOC encompasses customer feedback, its importance beyond mere metrics, and how it can drive product development, marketing strategies, and overall business growth. The conversation highlights practical applications of VOC, including leveraging customer insights for advertising, product innovation, and enhancing customer experience. The hosts also share real-world case studies demonstrating the successful implementation of VOC strategies, emphasising the need for businesses to listen to their customers to thrive in a competitive market.

    25 мин.

  4. 23.08.2024

    Tech Stack, Composability & Fit For Purpose | Engineering for Scale #002

    In this episode, Sean C discusses the importance of building a fit-for-purpose tech stack and the process of determining the needs of a business. He emphasizes the need to consider team capabilities and the interconnectivity of different systems. Composability is highlighted as a key factor in building a scalable tech stack, allowing for flexibility and the ability to interchange different platforms. The conversation also touches on the benefits of using Shopify as a platform, including cost reduction, lower development costs, and performance. The concept of composability is further explored in the context of expanding into new markets and sharing customer information between brands within a brand group. The episode concludes with a discussion on the importance of composability in adapting to changing markets and requirements.

    25 мин.
  5. Marketing Attribution Myths & Understanding Commercials | Engineering for Scale #001

    09.08.2024

    Marketing Attribution Myths & Understanding Commercials | Engineering for Scale #001

    In this episode, Sean Clanchy and Sean Fisher discuss marketing attribution and understanding commercials. They explore the different understandings of marketing attribution and how different platforms attribute sales. They emphasise the importance of understanding the context behind the data that platforms display and how it can help optimise campaigns. They also discuss the role of brand campaigns and the importance of high-quality, consistent creative content. The key takeaways are: 1) Understand the context behind each campaign and how platforms attribute sales, 2) Focus on acquisition of new customers and show value through new business generation, and 3) Have a broad understanding of different marketing channels and their role in the overall business.

    28 мин.
  • Выпусков: 5

Об этом подкасте

Welcome to After Hours eCommerce! The podcast for the eCommerce community. As the sun comes down & you are on your commute home, it's the perfect time to unwind and up-skill with The After Hours eCommerce Podcast! Hosted by Sean Fisher & Sean Clanchy, two eCommerce professionals in Brisbane, Australia, with Global client bases & hundreds of millions of dollars in managed ad spend. Learn more about Sean Fisher & his agency Zebra3. Learn more about Sean Clancy & Swanky Australia.

Информация

  • Автор
    Sean Fisher and Sean Clanchy
  • Годы выхода
    2 тыс.
  • Выпуски
    5
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Sean Fisher and Sean Clanchy
  • Сайт подкаста
    After Hours eCommerce

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