Marketing Chat Kevin Berry

Matt Bieker joins me again to discuss artificial intelligence's impact on copywriting and potential regulations that might need to be considered. We also discuss how "freedom of speech" and "censorship" are often not used accurately. 

Matt Bieker is an award-winning journalist and copywriter based in Reno, NV. After graduating from the Reynolds School of Journalism in 2014, he went on to cover arts, community development, and feature stories for local and national publications. He has since branched out into marketing and copywriting for the tech, healthcare, and B2B sectors, applying the skills and people-first storytelling philosophies that serve his journalism career.
 

Matt's Links:

LinkedIn
Website

Tessa rejoins the podcast to talk about her team's success in supporting executives to be active and effective with their personal profiles. This strategy has been great for them on LinkedIn, so we dive into how they set it up and who they approached first with the idea. We also get into some brand marketing on LinkedIn, utilizing videos and paid campaigns. 

Tessa Vogel is a Wisconsin girl who fits most of the midwestern stereotypes. She loves to cook and bake, grew up surrounded by woods, and was accustomed to bonfire hopping on a lake. Tessa attended UW-Madison and graduated with a Bachelors's Degree in Communication Arts (TV, Radio, and Film track)  and minors in Studio Art (photography track) and Digital Studies. She worked in Chicago and LA for short periods of time (for entertainment and publishing gigs). 




Tessa's Links:
LinkedIn
Instagram

Carl Murray III joins me again to discuss about artificial intelligence and its threat to creatives. We talk about how it has helped him create a daily schedule, research, and take over some tasks at his agency.

Carl founded his agency Endurance, a strategy + content agency fixated on helping wellness and lifestyle brands stand out through authentic storytelling backed by data-driven insights.

Carl's Links:
LinkedIn
Twitter
Instagram
Endurance

Harrison returns to talk about the new form of Google Analytics that will entirely replace Google's older Universal Analytics in just a few months.  We also talked a little bit about paid search and Facebook ads for smaller businesses!

Harrison's Links:
Twitter
LinkedIn
Website
Business Website

In this mini episode of Marketing Chat, Matt Bieker joins us to talk about quality writing! This topic is important with the advancement of AI copywriting tools available. Matt talks about his background and career path and offers a few tips to improve your writing. Matt will return in a future episode this season to dive fully into AI writing.


Matt Bieker is an award-winning journalist and copywriter based in Reno, NV. After graduating from the Reynolds School of Journalism in 2014, he went on to cover arts, community development, and feature stories for local and national publications. He has since branched out into marketing and copywriting for the tech, healthcare, and B2B sectors, applying the skills and people-first storytelling philosophies that serve his journalism career.
 

Matt's Links:

LinkedIn
Website

Ivonne returns to talk about a new type of user generated content! I initially thought we would have a clear line drawn between influencers and UGC as a result of this conversation, but the lines are blurred more than ever. Ivonne does an amazing job explaining "staged UGC" and how it varies between influencers and the traditional UGC we're used to seeing.

Ivonne is a marketer at TINT and hosts the Future of Marketing podcast, which has a newsletter on its own! Outside of work Ivonne loves to travel!