9 episodes

Connecting ideas. Connecting people. Connecting industry and academics. This is Marketing Connections, a new podcast by the Marketing Science Institute at the Advertising Research Foundation. Dynamic academics and professionals, industry leaders and even a few surprises. Connecting you with innovative strategies, relevant and rigorous business knowledge, and a new way to look at your world.

Marketing Connections The Marketing Science Institute

    • Business
    • 5.0 • 1 Rating

Connecting ideas. Connecting people. Connecting industry and academics. This is Marketing Connections, a new podcast by the Marketing Science Institute at the Advertising Research Foundation. Dynamic academics and professionals, industry leaders and even a few surprises. Connecting you with innovative strategies, relevant and rigorous business knowledge, and a new way to look at your world.

    "Win-Wins" Between Consumers and Marketers

    "Win-Wins" Between Consumers and Marketers

    Winning outcomes for businesses don’t have to come through profits, they can manifest through uplifting customers and creating positive rippling effects that extend beyond the bottom line. In this episode of Marketing Connections, we look creating win-win outcomes between consumers, marketers and businesses.

    • 57 min
    How Personal Devices Shape Lives

    How Personal Devices Shape Lives

    Smart phones and wearable devices are ubiquitous, all the time, even where and when they shouldn’t be. So how have they changed us? In this episode of Marketing Connections, we explore how personal devices shape and change our behavior and our lives.

    • 51 min
    Why Aren’t Prices More Transparent?

    Why Aren’t Prices More Transparent?

    Did you ever get a bill for something you assumed was one price but the cost shot up because of a bunch of fees? On this episode of Marketing Connections, we look at price transparency and which industries tag on fees so we pay more than expected.

    • 43 min
    Authenticity as a Virtue and Vice

    Authenticity as a Virtue and Vice

    Authenticity is highly valued in our society. But sometimes the more brands, influencers and politicians try to present themselves as authentic, do they sometimes risk coming across as inauthentic? On this episode of Marketing Connections, we look at authenticity and the expectations that come with it.

    • 49 min
    What's Normal Now? How Do Societal Attitudes About Certain Industries Change

    What's Normal Now? How Do Societal Attitudes About Certain Industries Change

    What’s normal changes constantly. What was once considered exotic or odd may now seem average and conventional. But how does this happen? On this episode of Marketing Connections we look at market creation, and how societal attitudes about certain industries change.

    • 55 min
    Change My Mind. How Do You Persuade People?

    Change My Mind. How Do You Persuade People?

    How set are you in your ways? These days most us fall into routines. So what does it take to change your mind? And not just in a small and superficial way, but in a deep and lasting way. In this episode of Marketing Connections, we explore what it takes to move the needle on real and meaningful changes in preferences.

    • 59 min

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