Marketing, Demystified The Podcast

Growgetter
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Marketing, Demystified The Podcast

Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing. Jenn Mancusi, CEO and co-founder at Growgetter, hosts episodes. Feel free to reach out anytime at growgetter.io or jenn@growgetter.io.

  1. 52: The New Marketing Rules to Follow for Revenue Growth

    2 DAYS AGO

    52: The New Marketing Rules to Follow for Revenue Growth

    What works and what doesn’t certainly is an ever-moving target in the world of marketing. But the way we do marketing is vastly different today from just a few years ago. David Meerman Scott has continuously chronicled the change in his book - now in the 9th edition “The New Rules of Marketing & PR” and he’s here to help us understand the new rulebook. Join Jennifer Mancusi and him for this discussion. Grab a copy of his book here. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    37 min
  2. 51: Showing Up Authentically: The Art of Genuine Connection in Marketing

    OCT 16

    51: Showing Up Authentically: The Art of Genuine Connection in Marketing

    On the heels of an episode on consumer trust as a business differentiator let’s continue to find out how brands can stand out by showing up authentically. That's what we'll uncover on this episode with renowned brand positioning expert Kathy Galloway Known as "The Clarity Wizard," Kathy has over 20 years of hands-on experience in the CPG industry across 30+ product categories. She's helped countless brands align their messaging with core values, create meaningful consumer connections, and stand out authentically. Join us for this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    35 min
  3. 50: Trust us, trust works to drive business

    OCT 15

    50: Trust us, trust works to drive business

    ​​In a world where skepticism runs high and attention spans run low, how can B2B marketers build genuine connections, trust and drive growth? That's what we'll uncover with our guest, Philipp Kristian, an international trust keynote speaker and luminous global voice on trust. Philipp has spent a decade in Fortune 500 digital innovation, advised unicorn-status tech companies, and authored two books on trust as the superpower of humanity. He's here to inspire us to mind distrust and win with trust. Join Phillip and Jennifer Mancusi for this live conversation "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    54 min
  4. 49: Maximizing marketing ROI: How modern inputs are revolutionizing marketing

    OCT 11

    49: Maximizing marketing ROI: How modern inputs are revolutionizing marketing

    In an era where data is king and technology is evolving at breakneck speed, it's crucial for businesses to stay ahead of the curve. We'll explore strategies, tools, and techniques that are reshaping the marketing landscape and help companies achieve growth. To discuss that topic, Jenn Mancusi is joined by Sheri Otto, a top B2B marketing strategy voice and growth marketing manager at Redwood Software. Join us for this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    45 min
  5. 48: A lifetime of ABM success

    SEP 6

    48: A lifetime of ABM success

    Account-based marketing is certainly a way to get in front of the right target buyers with highly personalized outreach. On Episode 48 of "Marketing, Demystified," we’ll explore lifecycle ABM. Marcelo Fernandes, Global Head of Adoption and Account-Based Marketing at SAP, joins Jennifer Mancusi to discuss how to use ABM across the customer lifecycle. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    43 min
  6. 47: The most common marketing barriers and how to jump over them

    AUG 28

    47: The most common marketing barriers and how to jump over them

    Marketing works - we know that. But there are some common barriers that get in the way. The good news is that it’s possible to jump over them—or, at times, run through them - perhaps. To discuss the topic of common challenges, Jenn Mancusi is joined by Drew Neisser, author of “Renegade Marketing” and founder of CMO Huddles. Join us. More about the CMO Super Huddle: https://cmohuddles.com/super-huddle Drew's quick wins: https://docs.google.com/document/d/1QPqniqf1xw53jN2LBrJ9yYKubzyqJMpxqM3vt4vA8pk/edit "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    49 min
  7. 46: Breaking it down one micro funnel at a time

    AUG 19

    46: Breaking it down one micro funnel at a time

    On the heels of Jennifer Mancusi's recent episode on customer journey mapping, let’s talk about breaking things down even further. And that can involve the use of micro funnels. To discuss that topic, Jenn is joined by Amanda Groves, Groves, VP of Product Marketing at Enable, a rebate management software company. She’s a two-time Top 100 Product Marketing Leader, Mom of two, and Ultramarathoner. Join us for this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    33 min
  8. 45: How does brand awareness impact sales?

    AUG 7

    45: How does brand awareness impact sales?

    It can be easy to overlook building a brand and raising brand awareness, because, well, companies have to win the current quarter. But what role does brand awareness have in winning all the quarters, and how does it impact sales? To discuss that topic, Jennifer Mancusi is joined by Allyson Havener, SVP of Marketing and Community, TrustRadius, a software platform that helps buyers make informed decisions. Join us for this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io Read the B2B Buying Disconnect Report here: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis Learn more about TrustRadius: https://www.trustradius.com

    41 min
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About

Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing. Jenn Mancusi, CEO and co-founder at Growgetter, hosts episodes. Feel free to reach out anytime at growgetter.io or jenn@growgetter.io.

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