43 episodes

Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue.

We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms.

Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing.

Jenn Mancusi, CEO and co-founder at Growgetter, hosts episodes. Feel free to reach out anytime at growgetter.io or jenn@growgetter.io.

Marketing, Demystified The Podcast Growgetter

    • Business
    • 5.0 • 1 Rating

Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue.

We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms.

Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing.

Jenn Mancusi, CEO and co-founder at Growgetter, hosts episodes. Feel free to reach out anytime at growgetter.io or jenn@growgetter.io.

    42: Why your marketing is probably not customer-centric

    42: Why your marketing is probably not customer-centric

    Being customer-centric and creating the best marketing or user experience in general with the customer top of mind can be easier said than done.

    Just take the example of copy. Strategists determine the direction, writers craft it and then some manager approves it. Everyone brings their perspectives by default - so how do we always shift those perspectives to be from the customer, the person who should find value in the content and experience.



    To discuss that topic, Jennifer Mancusi is joined by Debbie Levitt, author of “Customers know you suck.” Let’s demystify marketing together on Episode 42 of "Marketing, Demystified."

    "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    • 47 min
    41: How to create a marketing persona

    41: How to create a marketing persona

    One way to do better marketing is to be crystal clear about the target audience. Marketing personas are helpful for operationalizing that. But that leads us to the question: How do you create a marketing persona? Jenn Mancusi explains on this episode of “Marketing, Demystified.”



    "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    • 28 min
    40: Boosting Marketing ROI with Market Research Magic

    40: Boosting Marketing ROI with Market Research Magic

    Marketing programs can be prone to jumping into doing, and don’t get us wrong, for marketing to work, there has to be implementation.

    But for that implementation to be effective, there has to be a strategy and strategies informed by market research can drive even better marketing ROI.

    To discuss that topic, Jennifer Mancusi is joined by veteran market researcher Brian Monschein.They discuss the current state of research in marketing and what works and what doesn’t.Join them for this episode of “Marketing, Demystified.”

    "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    • 45 min
    39: B2B Buying Process Secrets: How decisions are actually made

    39: B2B Buying Process Secrets: How decisions are actually made

    At times, the B2B buying process can be frustrating, dare we say infuriating. How are decisions made? What’s the actual process?

    Kerry Cunningham, research and thought leadership at 6Sense, joins Jennifer Mancusi on this episode of "Marketing, Demystified" with the answers.



    They discuss:


    Why can the B2B buying process be so difficult for companies?
    What understanding can make it easier?
    How are decisions actually made?
    How to win deals before sales even gets involved
    What’s the role of content?



    "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    • 38 min
    38: From Insights to Impact: How Insights Teams Can Master Internal Marketing

    38: From Insights to Impact: How Insights Teams Can Master Internal Marketing

    Insights professionals are great at market research, but how can they effectively "market" the importance of their work internally? It can be a challenge, which is why Jennifer Mancusi discusses the topic on this episode of "Marketing, Demystified" with Mark Adams, Brand Consultant for the Hollywood A-List.

    Mark is a serial entrepreneur and award-winning global thought leader at the intersection of technology, entertainment, and brand building. He has successfully founded and sold three companies and has extensive experience leading digital transformation for over 100 entertainment brands and public figures. After one of his startups was acquired by Vice Media in 2015, Mark became their Chief Innovation Officer, launched six new ventures, and won numerous awards including Emmys, Cannes Lions, and even Oscar nominations.

    "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    More about Mark: https://www.mach49.com/team/mark-adams

    • 1 hr 7 min
    37: Secrets to Skyrocket Your Paid Social Media ROI

    37: Secrets to Skyrocket Your Paid Social Media ROI

    With organic social media reach at times in a race to the bottom, paid social media strategies can be worth betting on for many B2B brands.

    A targeted LinkedIn ad - including as part of an account-based marketing strategy - can do wonders. So what are brands to do and how do they spend money strategically?

    To discuss the topic, Jennifer Mancusi is joined by Jonathan Bland, Co-founder of Omni Lab and a paid media expert for B2B brands.

    Connect with Omnilab: www.omnilabconsulting.com

    "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

    • 42 min

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