Marketing Espresso

Bec Chappell
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY
Marketing Espresso

Your easily digestible, quality shot of helpful marketing advice.

  1. 1 DAY AGO

    Social Media DMS with Katrina Collins

    I often say it, the key to social media success is in the name... SOCIAL media, so I have the queen of the DMS Katrina Collins here to help you level up your use of social media as a channel. Katrina has helped countless businesses achieve online success with her hands-on experience and self-taught journey. We're diving into non-passive strategies for social media, emphasising the importance of direct engagement with your audience beyond just posting content. Katrina shares her va...

    19 min

  2. 6 DAYS AGO

    Do I still need content marketing?

    What even is content marketing? Do I need it? Well, today I am answering those questions... plus whether it is still relevant in todays marketing and digital landscape. I breakdown how storytelling, case studies, and creating valuable content help connect with your audience and build your brand. Plus, we tackle the ongoing debate of quality versus quantity in content creation and why it's crucial to understand your audience's needs. Tune in to learn how to create impactful c...

    8 min

  3. FEB 24

    Why Your Website Deserves More Love Than Social Media with Zoe Scott

    Whether you want to believe it or not... Your website IS your digital shopfront... And your social media presence means nothing if they're not getting a seamless experience across all platforms/channels and interactions. You're probably sick of me harping on about this... So I brought in backup in the form of Zoe Scott - a design legend who knows a thing or two about the power of websites. Zoe and I discuss the critical role a professional website plays in a business's success, es...

    29 min

  4. FEB 19

    When was the last time you reviewed your customer journey?

    The customer journey - one of the most important and most overlooked parts of your marketing strategy! So today I am delving into the importance of focusing on the customer journey over other marketing efforts. Despite the power of word-of-mouth and referrals, many business owners overlook the customer journey to focus on social media and email marketing. I share my personal experience of integrating a Friday email download to keep clients informed, addressing the common fee...

    7 min

  5. FEB 17

    Maximise Your Marketing Impact with Expert PR Strategies with Lexy Mann

    In this episode of Marketing Espresso, I'm thrilled to welcome PR and communications expert Lexy Mann. Many of you have asked about how to get more visibility and the vital role PR specialists play, so we dive deep into these topics. Lexy shares her extensive experience working with international firms, emphasising the importance of collaboration over competition for successful PR outcomes. We discuss why PR should be an integral part of your marketing strategy, the credibility third-pa...

    34 min

  6. FEB 12

    Overcoming Instagram Imposter

    If you've ever felt that your Instagram following needs to be higher for your business to be "successful" then you're not alone. In this episode of Marketing Espresso, I address the pervasive imposter syndrome linked to Instagram followings and the misconception that massive social media presence equals business success. I share insights from my work with seven-figure business owners, revealing that social media is just one marketing channel among many, and often not the most cruc...

    9 min

  7. FEB 10

    Find Your Perfect Marketing Fit with Stephanie Brown

    In this episode of Marketing Espresso, I sit down with the incredible Stephanie Brown to dive into the concept of finding your marketing dream job. Steph helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster. Stephanie shares her extensive experience in marketing for top-tier brands like Nike and Apple before moving on to create Creative Career Level Up, a flagship coaching and training program. We discuss the importance of a...

    20 min

  8. FEB 5

    How do I set realistic benchmarks for marketing

    Do you find yourself just plucking numbers out of thin air when it comes to setting marketing benchmarks? Well here are my tips for actually setting up realistic benchmarks based on data and history! I'm discussing the importance of understanding your business goals, tracking relevant metrics, and setting achievable targets based on your specific circumstances. Additionally, I need to be realistic about the time, effort, and budget required to reach your goals. Whether it's growin...

    9 min
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About

Your easily digestible, quality shot of helpful marketing advice.

Information

  • Creator
    Bec Chappell
  • Years Active
    2021 - 2025
  • Episodes
    342
  • Rating
    Explicit
  • Copyright
    © 2025 Marketing Espresso
  • Show Website
    Marketing Espresso

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