Marketing for Designers with Masha Koyen

Masha Koyen
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  • MARKETING
  • CHAQUE SEMAINE
Marketing for Designers with Masha Koyen

Marketing for Designers is your fast-track to elevating your marketing game of your interior design business. Drowning in complicated marketing tasks? We're your lifeline. Get ready for no-nonsense advice you can actually apply and grow your biz. We've got 30-ish-minute episodes filled with pro tips on branding, social media, website messaging, SEO and more. Hosted by PRO messaging strategist and website copywriter who works exclusively with interior designers, Masha Koyen, we bring you insights to simply your marketing and attract premium clients.

  1. -1 J

    #40 Drive more traffic to your interior design website with Barb Davids

    Have you poured time and money into a stunning new website, but the traffic just isn’t showing up? You’re definitely not alone. Many interior designers launch beautiful sites and expect the inquiries to roll in, but then…crickets. Today, I’m chatting with an SEO strategist Barb Davids, who’s here to demystify SEO and make it work for you. She’s sharing super straightforward, game-changing strategies to help you get more traffic, attract the clients you want, and make your website do more than just look nice. If you’ve ever wondered what SEO really means for your business, or how it can help you land more clients, this episode is for you. What you’ll learn in this episode: The crucial elements of SEO every interior designer should know Why SEO is about more than just “keywords” How to use blogging and content strategy to boost website visibility The power of page titles and meta descriptions in driving clicks When to consider adding paid traffic to your SEO efforts Why tracking metrics matters—and how to do it Key highlights: SEO is about making it easy for search engines to find and understand your content, helping connect you with potential clients through optimized words and structure. Posting even once a month can keep your site fresh and relevant to search engines, increasing the chances of attracting clients searching for solutions you offer. Reuse blog content across social media and other platforms to extend its reach without the pressure of constant new content creation. Page titles and meta descriptions act as “window displays” in search results, encouraging clicks with compelling summaries and calls to action. Knowing which leads convert into actual clients is essential for refining your SEO strategy and maximizing results. While referrals are valuable, avoid over-relying on them by using SEO and organic traffic for a steady stream of leads. Memorable quotes: "SEO is like peanut butter and jelly in my head because if you don’t have the right words on the page, Google is not going to find your website." "You're relying on other people to do your marketing for you [with referrals]." "If somebody saw your window display, it was pretty enough, would they want to click into your website to see what you have to offer?" "It's about making it easy for your client to find you." Connect with Barb: Website Instagram Connect with Masha: Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: FREE GUIDE: 7 strategies to attract affluent clients Weekly marketing tips Masha’s Instagram Masha’s Website Book a call with Masha

    37 min

  2. 6 NOV.

    #39 Infuse personality into your interior design website to attract dream clients

    Who doesn’t love a designer with personality?! Well, your website should have one too—because interior design websites R us, right? Imagine if your website could greet clients with the same warmth and style as you do in person—now that’s a memorable first impression! When your website shows your true personality, clients feel that instant connection, knowing they’ve found the right fit. Without it, your website can feel like a blank handshake—polite, but missing that spark clients crave. In this episode, we dive into how adding personality to your interior design website is the secret ingredient to connecting with ideal clients, building trust, and inspiring action. What you’ll learn in this episode: Why personality in website copy is key to building emotional connections Where to infuse personality into your interior design website to stand out How to use your story, conversational tone, and inviting CTAs to engage visitors Practical examples of personality-driven copy for different website pages Memorable quotes: "An interior design website without personality is like showing up to a coffee date in a stiff suit when everyone else is in jeans." "Adding personality gives clients that gut feeling they’re in the right place. It lets them see your quirks, your voice, and what it’s really like to work with you." "When clients connect with you, not just the pretty rooms, they’re way more likely to reach out." “When your interior design website reflects who you are, clients feel it—and that’s when they know they’ve found the right designer.” “Think of your portfolio as more than just pretty photos—tell the stories behind the spaces.” Key highlights: Discover the most powerful spots on your interior design website to infuse your personality for a lasting impression Learn how a simple tone shift can make your services feel more approachable and inviting Find out how storytelling transforms your portfolio from a gallery to a connection point with clients See why sharing your journey can be the game-changer on your About page Get tips on creating CTAs that feel natural and authentic, encouraging clients to reach out Connect with Masha Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: FREE GUIDE: 7 strategies to attract affluent clients Weekly marketing tips Masha’s Instagram Masha’s Website Book a call with Masha

    19 min

  3. 30 OCT.

    #38 Video, SEO, and outsourcing marketing like a PRO with Kirsten Graham

    What if the secret to scaling your interior design business is not just creating video content but outsourcing the work? And not just outsourcing to anyone but to a virtual assistant that specializes in marketing? I didn’t even realize there was such a thing as a Marketing Virtual Assistant (VA) until I chatted with today’s guest.  Today’s episode is a masterclass in getting the help you need without sacrificing quality.  Kirsten Graham, co-owner of Six-Figure Business Coaching, shares her process for training marketing virtual assistants and creating compelling, SEO-friendly video content that attracts ideal clients. What you’ll learn in this episode: How to create compelling video content specifically for interior design clients Key elements to consider when hiring a marketing virtual assistant for video, social media, and other marketing tasks The importance of documented SOPs (standard operating procedures) for a smoother outsourcing experience Tips on building a content strategy that resonates with clients and repels those who aren't a good fit Why it’s okay to delegate tasks without knowing every technical detail yourself Memorable quotes from Kirsten: "Let your desire to serve others and help clients overcome your fear and judgment of yourself—just show up." "If you do something more than three times and it has more than three steps, document it." "Your marketing should attract the ideal client and almost repel the rest." Key highlights: Video as an SEO tool: Kirsten explains how video content, especially on platforms like YouTube, can boost local SEO for interior designers, helping them reach clients in their area. Breaking down tasks for VAs: When hiring a virtual assistant, look for skills that match the specific job—don’t expect them to do everything from bookkeeping to video editing. SOPs streamline outsourcing: Documenting workflows through SOPs can help onboard new team members more efficiently, allowing interior designers to focus on client-facing work. Client-specific content strategies: Kirsten shares the importance of targeting content toward your ideal client, so they connect with your messaging and style, avoiding mismatches. Connect with Kirsten: Website: Six Figure Business Coaching YouTube Channel: Six Figure Business Coaching Free guide: Double Your Income with a Marketing Virtual Assistant (available on the website) Connect with Masha Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: FREE GUIDE: 7 strategies to attract affluent clients Weekly marketing tips Masha’s Instagram Masha’s Website Book a call with Masha

    33 min

  4. 23 OCT.

    #37: Create 30 days of content in 90 minutes for your interior design business With Aaron Witnish

    Ever feel the pressure of having to constantly think about content creation? You’re not alone. Most designers I know are constantly stressing about it, whether it’s coming up with ideas of what to post or coming up with interesting ways to say what needs to be said in a way that would capture the attention of your audience. In this episode of Marketing for Designers, Aaron Witnish joins me to share his foolproof system for creating 30 days' worth of original content in just 90 minutes a month. Perfect for busy interior designers, this method helps you stop overthinking and start producing engaging, on-brand content that drives results. If you’ve been struggling to find time to post consistently, or need help finding fresh ideas to engage your audience, this episode will give you the strategies you need. Aaron’s system is designed to streamline your content creation process, allowing you to batch-create content while still keeping it authentic, on-brand, and relevant for your ideal clients. What you’ll learn in this episode: How to create 30 days of content in just 90 minutes a month The tools Aaron uses to streamline the content creation process How to find content ideas that your clients are already searching for Why video content is key for building authority and trust with your audience The importance of balancing visual and personal content in your strategy Memorable quotes: "People do business with human beings, and that’s where they get the trust transference." "It's not just about getting in front of everyone. It's about getting in front of the people who can actually become clients." “You’re much better off getting in front of 10 people who have an urgent desire to get interior design work done than 100,000 people who are just scrolling by.” Key highlights: Aaron’s 3-Step System – A straightforward process that helps business owners create a month’s worth of content in just 90 minutes by focusing on video, transcription, and repurposing across platforms. Why Local Targeting Matters – Aaron explains how hyper-local content can drive more conversions for interior designers, ensuring your content reaches the right people in your service area. Video Content for Building Trust – Learn why video content is essential for connecting with your audience, building trust, and distinguishing yourself from competitors. Overcoming the Fear of Video – Aaron shares practical tips on getting comfortable in front of the camera and how to approach video content with authenticity. Finding Endless Content Ideas – Aaron highlights easy ways to generate content ideas using tools like Google’s “People Also Ask” and vidIQ, ensuring your content addresses what your target clients are already searching for. Connect with Aaron: Website: Content Only Instagram: Aaron Witnish LinkedIn: Aaron Witnish Connect with Masha Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: FREE GUIDE: 7 strategies to attract affluent clients Weekly marketing tips Masha’s Instagram Masha’s Website Book a call with Masha

    28 min

  5. 16 OCT.

    #36 Everything you need to know about working with a copywriter on your website

    In this episode of Marketing for Designers, I’m tackling quotes that some interior designers have asked me about: the ins and outs of working with a copywriter on your website. If you’re preparing for a rebrand or launching a new website and you’re curious about the process, this episode is for you!  I’ll walk you through my signature framework, REVEAL, and share insights on how I capture your brand voice, craft messaging that resonates with your ideal clients, and ensure your website is designed to convert. What you’ll learn: The exact process of working with a copywriter like me for your website Key questions you need to ask before starting a project How to uncover and articulate your unique differentiator as a designer The role of client interviews in creating copy that resonates How a copywriter captures your brand voice and your clients' language The importance of aligning content architecture before any writing begins Memorable quotes: "It's absolutely normal to feel a bit lost if you’ve never worked on a project of this scale before. That’s why I’m here to guide you through it step-by-step." "I’m not just capturing your brand from your perspective; I’m digging into your clients’ experiences to make sure we speak their language." "Your website should feel like YOU and speak to the needs of your ideal clients. That’s why we do things like client interviews—it’s all about making those connections." "This process is designed to eliminate surprises. When we get to the writing stage, you’ll already know exactly what to expect." Key highlights: REVEAL framework – my unique six-step process for website copywriting designed specifically for interior designers. Each step ensures the copy aligns with your brand and resonates with your clients. Discovery call and project kickoff – what happens when you first connect with a copywriter and the steps that follow, from proposal to final contract. Project brief stage – discover what information I’ll need you to provide as we begin working together. Client interviews – why client interviews are one of the most critical parts of the process and how they uncover the real reasons clients choose to work with you. Competitive analysis – insights I’m gathering from the key players in your industry. >Content architecture – The importance of outlining all the key messages for every page of your website before writing begins to avoid surprises and ensure alignment. Common Client Concerns – How Masha proactively addresses client concerns in your website copy, from project timelines to hesitations about investing in design services. Connect with Masha Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: FREE GUIDE: 7 strategies to attract affluent clients Weekly marketing tips Masha’s Instagram Masha’s Website Book a call with Masha

    45 min

  6. 2 OCT.

    #35 How to use storytelling to build a memorable brand with Sara Lohse

    Storytelling isn’t just a marketing buzzword—it’s a proven way to build authentic connections that keep your clients engaged and coming back for more. If you want to get better at marketing, get better at storytelling. In today’s episode of Marketing for Designers, I’ve got a special guest Sara Lohse, founder of Favorite Daughter Media, to discuss how personal stories can be your most powerful tool in building a memorable, compelling brand. Sara chats with me about why stories resonate so powerfully with people, how to find the right ones to tell, and why storytelling isn’t just for writers or creatives—it’s for every designer who wants to form a deeper connection with their clients.  Tune to this episode and you’ll get to hear Sara’s personal story that she has shared with her audience many times to humanize her brand and build deeper business connections. If you're ready to elevate your marketing strategy with stories that truly resonate, this episode is a must-listen. Things you’ll learn in this episode: Why storytelling is essential in marketing: Sara explains the neuroscience behind why our brains crave stories and why they’re so effective in building client relationships. How to choose the right stories: Tips on how to pick stories from your personal and professional life that align with your business goals. The 4 key elements of a compelling story: Sara shares her storytelling framework—relatability, details, emotions, and the unexpected. How to be vulnerable without oversharing: Understanding why putting yourself in the story helps build stronger client relationships. Practical tips for incorporating stories in your social media and website copy: How to make your stories engaging, emotional, and memorable. Memorable quotes: “People want stories. Our brains are wired for storytelling. It was the way that people communicated even before we had language.” “Connections between humans come from shared experiences. So if you're able to tell a story, and someone that's listening has gone through a similar experience, they're going to feel that emotional connection to you.” “Your stories don’t have to be massive. They don’t have to be newsworthy. Connections come from shared experiences. The story that I told that changed my life was about a really embarrassing tattoo, and I found value in it.” “I purposely, while everyone else is sharing their highlight reels, I share my blooper reel.” “Treat AI like an assistant, not like an employee. An assistant is there to make your work easier. An employee is there to do its own work.” Resources Mentioned: Download Sara’s storytelling journal prompts: OpenThisJournal.com Sara’s book: The Art of Storytelling for Aspiring Thought Leaders – available now on Amazon! Connect with Sara Lohse: Website: FavoriteDaughterMedia.com Instagram: @FavoriteDaughterMedia Connect with Masha Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: FREE GUIDE: 7 strategies to attract affluent clients Weekly marketing tips Masha’s Instagram Masha’s Website Book a call with Masha

    49 min

  7. 25 SEPT.

    #34 Three things to do before a website rebrand

    If you’ve been thinking about a website rebrand—whether you're hiring a professional or attempting to DIY—it’s not just about refreshing your design or adding new copy. Before the visuals or the words, there are three essential things you must get clear on to make your rebrand successful.  In this episode of Marketing for Designers, I’m talking about the foundational steps you need to take before you start working with a website designer or tackling that rebrand on your own. Here’s the must-do prep work that ensures your new site not only looks amazing but resonates with your dream clients and sets you apart. Trust me, skipping these steps could lead to wasted time, money, and an uninspiring website. What you’ll learn in this episode: How to identify your ideal audience before starting the rebrand. Why defining your Unique Value Proposition (UVP) is essential for standing out. The difference between features and benefits—and why benefits resonate more. How to make your messaging emotionally engaging to attract dream clients. How to align your UVP and benefits with both your website copy and design. How to avoid wasting time and money by rebranding without clear messaging. Why refining these elements upfront ensures a successful rebrand and beyond. Memorable quotes: "Your website is often the first touchpoint a potential client has with your brand. It’s not just about looking beautiful; it’s about being crystal clear on who you're talking to, why they should choose you, and what they stand to gain by working with you." "A unique value proposition isn’t just a catchy tagline—it's the thing that sets you apart from every other interior designer out there. It’s what makes you the right choice for your ideal clients." "You need to show your prospects the benefits they’ll experience from working with you—whether it's peace of mind, a beautifully functional space, or more time to enjoy their lives." "When you clearly communicate the benefits of working with you, it builds trust with your audience. They know you understand their needs, and they’ll feel more confident in choosing you over someone else." Connect with Masha Need help with messaging strategy or copywriting for your interior design website? Connect with me, your host Masha Koyen, Messaging Strategist and Copywriter for interior designers: FREE GUIDE: 7 strategies to attract affluent clients Weekly marketing tips Masha’s Instagram Masha’s Website Book a call with Masha

    20 min

  8. 18 SEPT.

    #33 Navigating LinkedIn and showing up on video as a marketing strategy with Naama Blonder

    What if I told you there's an under utilized platform that could potentially change your marketing game for the better? Forget what you know about mainstream social media. Instagram is not the only platform in your marketing platforms arsenal. Let’s talk about LinkedIn and how it can help you attract the right clients and grow your business. My guest, Naama Blonder, has mastered this tool and she's here to share her secrets. My guest on this episode is Naama Blonder who has a bold vision: to change what good housing can and should look like in a growing city like Toronto; with that in mind, she co-founded Smart Density. Her professional practice combines the disciplines of architecture, urban planning, and urban design to bring a deeper, more realistic understanding of how cities can address housing affordability and champion inclusive neighbourhoods with more equitable access to housing. What you’ll learn in this episode: How to identify and leverage the right social media platform for your target audience: Discover why LinkedIn might just be the game-changer you've been overlooking. Crafting engaging and educational content that stands out:Learn Naama's strategies for creating content that not only informs but captivates Building a multi-faceted marketing strategy:Find out how to diversify your marketing efforts to avoid over-reliance on a single platform. Tips for creating effective video content on LinkedIn:Naama shares her step-by-step approach to making impactful videos. The importance of authenticity and speaking to your audience’s pain points:Understand why authentic, value-driven communication is your best bet for long-term success. Key Takeaways: Diversify your marketing:Don't put all your eggs in one basket. Use LinkedIn as part of a broader strategy that includes newsletters, webinars, and a well-maintained website Know your audience:Tailor your content to where your audience spends most of their time. For Naama, it’s LinkedIn, but for you, it might be different. Educational content is king:Deliver value by educating your audience. Whether it’s a three-minute video or a detailed blog post, make sure it’s informative. Consistency and authenticity:Regularly posting valuable content builds trust and authority. Be authentic and speak from the heart. Memorable Quotes: "Education is the best marketing. Always bring value with what you share, and people will appreciate it." "LinkedIn algorithm prioritizes video over image, over text. Upload a raw video file to keep LinkedIn happy." Connect with Naama: Website LinkedIn Don't miss an episode – subscribe and leave us a review if you love it! Need help with messaging strategy or copywriting for your interior design website?  Connect with Masha Koyen, Messaging Strategist and Copywriter for interior designers: FREE GUIDE: 7 strategies to attract affluent clients Weekly marketing tips emailed to you every Friday Masha’s Instagram Masha’s Website Book a call with Masha

    28 min
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À propos

Marketing for Designers is your fast-track to elevating your marketing game of your interior design business. Drowning in complicated marketing tasks? We're your lifeline. Get ready for no-nonsense advice you can actually apply and grow your biz. We've got 30-ish-minute episodes filled with pro tips on branding, social media, website messaging, SEO and more. Hosted by PRO messaging strategist and website copywriter who works exclusively with interior designers, Masha Koyen, we bring you insights to simply your marketing and attract premium clients.

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