Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Jessica Howard: eCommerce Marketing Coach
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Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.  Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.  If you’ve ever asked yourself: Why isn’t my eCommerce store earning morewhy your ad isn’t performingwhy your emails aren’t being openedwhy do people visit my website but don't buy Why are my customers finding my site from this referral source This is the show for you!  We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.  Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.  New episodes of Marketing for eCommerce Mompreneurs are released every Thursday! 

  1. 6일 전

    42. Prepping Your Website for Q4 Offers

    Are you ready to get more traffic to your online store during Q4 and Black Friday/Cyber Monday? Then you need to ensure that your website is ready to handle all the new visitors and orders. But what exactly do you need to do? In this episode, Jessica dives into all the steps to ensuring your website is prepared for Black Friday.  Resources:  Download your Black Friday Cyber Monday Marketing Checklist so you don't miss a thing Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    17분

  2. 9월 5일

    41. Planning Your Black Friday Offer: Step One, Review Your Data

    As an eCommerce store owner, you know that the fourth quarter is the biggest quarter of the year. And of the 4th quarter, Black Friday and Cyber Monday are the biggest shopping days of the year.  You know you need to have an offer but you aren't sure where to start of what to do.  This is the episode for you. Jessica dives into the first step when it comes to planning your Black Friday Cyber Monday offer. You'll discover what metrics to review, what's the first step to creating a funnel and more. Resources:  Download your Black Friday Cyber Monday Marketing Checklist so you don't miss a thing Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    18분

  3. 8월 28일

    40. Re-energize Your Business Goals with these 5 Powerful Mindset Shifts [Interview with Paige Figueroa]

    If you're a mom and a business owner struggling with feelings of getting all the things done, feeling lost in the mundane and like you can't get off the hamster wheel, then this episode is for you!  Jessica interviews Paige Figueroa (@mombossfreedom), a business and mindset coach for moms. She shares her top 5 mindset shifts that will reframe how you go through your motherhood and entrepreneurial journey. These are actionable, tangible tips that you're going to want to write down as you listen! And these aren't mindset shifts or ideas that take hours to implement - it's about finding little moments throughout your day to take a step back, reframe what you're telling yourself and strategizing ways to be the best version of yourself.  You're going to walk away from this episode feeling:  Like you're not alone in your motherhood & business journeyThat you can build the business of your dreams Like you have the strategies in place to make each day successfulProud of everything you've accomplished Prepared to communicate your needs and share your wins and hardships Resources:  Download your guide to the 5 Powerful Mindset Shifts to Re-Energize Your Business. Follow Paige on Instagram @mombossfreedomJoin the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    1시간 2분

  4. 8월 14일

    39. Why Every eCommerce Business Needs a Funnel: DotCom Secrets Book Review

    Are you an online store owner who is wondering how to generate more leads, more customers and more revenue? Do you love to read, learn and grow with other likeminded business owners? Then this episode is for you as Jessica dives into her first Book Club book review - DotCom Secrets by Russel Brunson.  In this episode, you will learn all about how to build a marketing funnel, why it is important and how this book can give you the exact scripts you need to convert leads into paying customers.  Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    20분

  5. 7월 24일

    38. Defining Success as a Mom & Business Owner

    As a mom and business owner, it can be so hard to define what success looks like for you. You're comparing your current output to before you had kids, you don't have the same hours per day to devote to your business as a childless 24 year old and you feel overwhelmed by all the items on your to-do list.  This episode is your reminder to sit down and reflect on exactly what success looks like to you. And then to prioritize your tasks that match your vision of success.  After listening to this episode, DM me on Instagram @2pmmarketing and tell me what your definition of success is.  Mentioned on this episode:  Paige @MomBossFreedom Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    13분

  6. 7월 17일

    37. Overcoming a Business Identity Crisis & Building the Business of Your Dreams (with Tina from Listing Studios)

    If you've ever thought about starting an Amazon store or felt unsure about who you are as a business owner, then this episode is for you. This week Jessica talks to Tina from Listing Studios all about her business journey, how to start an Amazon business and overcoming identity crisis.  Listen to this inspiring episode if you're feeling: Overwhelmed with feelings of business identity Unsure the steps to take to launch an Amazon storefrontStruggling with imposter syndrome Lost in who your ideal clients are  Resources:  Join Listing Studio's Beta Program for launching an Amazon store - take your idea all the way through launch.Listing Studios' Launch Accelerator Product Package.Follow Tina @listingstudiosJoin the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    56분

  7. 7월 11일

    36. 3 Prime Day Takeaways Small Businesses Should Steal for Q4 Success

    The biggest sales days are happening now and as a small business owner, it might feel like you can't compete. Instead of feeling "left behind," learn from what the big stores are doing to make the rest of 202, especially Q4, as successful as possible!  If you're wondering what you can learn from Prime Day and implement for yourself, then this is the episode for you!  In this episode, you'll learn:  What made the big box stores' sales so successful Why urgency is so importan tHow to optimize your website for big salesWhat messaging converts How to nurture your email list to return sales  Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    19분

  8. 7월 3일

    35. 5 Marketing Strategies for Summer for Shopify Store Owners

    It's officially summer and as a mom & business owner time is limited. If you aren't sure where to focus your limited time while still making sales for your online store, then today's episode is for you.  Listen to this episode of Marketing for eCommerce Mompreneurs if you want to know:  What marketing to keep doing this summerHow to still make money while spending time with your kids Marketing strategies that work for ecommerce businesses Feel productive while your kids are home this summer Resources:  Join the Marketing for eCommerce Mompreneurs Facebook Group where you'll connect with other mompreneurs, promote your business, learn actionable tips to bring you more traffic, sales & customers and improve your email marketing, copywriting and conversions. Be one of the first 7 members to join and receive a FREE mobile site audit, worth over $125. Download your own FREE marketing analytics playbook and track your own marketing data and start building a data-driven marketing strategy.More Marketing for eCommerce Mompreneurs episodes Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com

    12분
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Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies.  Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs.  If you’ve ever asked yourself: Why isn’t my eCommerce store earning morewhy your ad isn’t performingwhy your emails aren’t being openedwhy do people visit my website but don't buy Why are my customers finding my site from this referral source This is the show for you!  We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship.  Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone.  New episodes of Marketing for eCommerce Mompreneurs are released every Thursday! 

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